Integrated = Improved Efficiency “The seamless integration between my database and the Informz email platform has allowed me to create emails that deliver results while also saving us time and money. Every day I have several targeted, high-performing emails going out that don’t require any staff intervention. It doesn’t get much better than that!” ~ Mark Barton, ASM International, Membership Director
Real Life Success StoryAutomated member welcome program Triggered based on join date Emails at 7/30/90/180 days Highly-targeted on member benefitsResults: Outperformed other emails by 257% Cut $30,000 from budget
Integrated = Improved Data Integrity “I can easily create target groups for my emails based on data stored in my database. This allows me send highly-targeted communications and I am confident I am using the right data. I can also automate the write back of valuable marketing data like opens, clicks, and bad email addresses to my member records - right where I want them!” ~ Amy Hager, Manager of Communications & Online Member Services, Satellite Broadcasting and Communications Association
A solution for everyone! Integrated partners (turnkey solution)
A solution for everyone! Connect to any data source! 1. Web Services (XML) 2. Linked Server (SQL)
How to choose?• Web Services Integration - Organizations with access to programming expertise.• Linked Server Integration - Organizations with access to database/SQL expertise.