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Creating email campaigns that increase donations while saving time & money

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In this ASI Learning Lab from the 2012 AFP Techknow Conference, learn how you can expect to see your bottom line increase by just by using your data to personalize and target your email messages.

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Creating email campaigns that increase donations while saving time & money

  1. 1. Creating email campaigns thatincrease donations while saving time & money
  2. 2. Advanced Solutions International (ASI)
  3. 3. iMIS Donor Management Software
  4. 4. ASI Learning Lab• Monday: 10:00-11:00: The Blurring of Web, CRM, and Social Media (Robin Fisk, ASI)• Monday: 11:15-12:00: Seeing the value of “social” data through the eyes of the Guide Dog Foundation for the Blind (Chelsea Tafarella, Guidedog Foundation & Maneesha Sharma, C- Systems)• Monday: 3:45-4:45: Social Fundraising and Events (Claire Kerr, Director, Artez)• Tuesday: 11:00-11:45: Get personal — Taking the next step in marketing segmentation (Richard Gaines, Salesian Missions & Bob Lane, Lane Services)• Tuesday: 11:45-12:30: Creating email campaigns that increase donations while saving time & money (Jeanette Brown, Informz)
  5. 5. 30%
  6. 6. Challenges Faced Retaining accurate contacts Lack of staffing and budget Integrating email with other outlets Integrating data systems
  7. 7. Creating a Plan Conduct asset inventory Set realistic goals Diversify communications Plan your communications
  8. 8. Donor Cultivation
  9. 9. Utilizing Email
  10. 10. Speak to Who They Are
  11. 11. Number of recipients
  12. 12. Past Donor
  13. 13. Behavioral Targeting
  14. 14. 37% open rate!
  15. 15. ROI Tracking
  16. 16. Social Media
  17. 17. 24.3%
  18. 18. Social Tips  Include an email sign-up  Share stories  Post pictures  Thank donors in status
  19. 19. Video How-To
  20. 20. Video How-To Subject Line  <90 seconds  Cross Promote  Keywords
  21. 21. Donor Management
  22. 22. Simple Message
  23. 23. Foot in the Door
  24. 24. Thank You
  25. 25. Immediate Response
  26. 26. Final Notes Target donors based on actions  Humanize your communications  Integrate technologies
  27. 27. Questions?• Jeanette Brown• brown@informz.com• www.informz.com• Visit us at booth #308

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