Back to Basics Part I: Email 101

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Go back to the basics in this webinar to ensure you are delivering emails that comply with design and deliverability standards. Learn how to deliver consistent branding in design and messaging to subscribers, comply with CAN-SPAM regulations, and analyze reports effectively.

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Back to Basics Part I: Email 101

  1. 1. Back to Basics, Part I:Email 101 Jeanette Brown, MBA
  2. 2. Can You Hear Me Now? If you can hear and see my slide, please note this in the chat box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
  3. 3. Back to Basics, Part I:Email 101 Jeanette Brown, MBA
  4. 4. Email VsEmail Marketing
  5. 5. Who is Jeanette Brown?
  6. 6. Step 1 Design
  7. 7. Fonts, Colors
  8. 8. Message Layout
  9. 9. Step 2 Content
  10. 10. Online Subscription Form
  11. 11. Expand Your Data
  12. 12. Relevancy = Results
  13. 13. Keep it short
  14. 14. Hidden Links
  15. 15. Ask subscribers to add you to their address book
  16. 16. Graphic Management Text:Image = 70:30 max
  17. 17. Step 3 Send the email
  18. 18. Who is it from? • Consistency • Someone they know • Complements the subject line
  19. 19. Test Your Subject Line
  20. 20. Subject Line Tips • PC readers, less than 50 characters • Mobile readers, less than 30 characters • Relatable
  21. 21. Test and Analyze
  22. 22. Test and Analyze
  23. 23. Step 4 Reporting
  24. 24. Reports Unsubscribe Bounces Sent Challenge Response Blocked Delivered
  25. 25. Reports
  26. 26. Reporting
  27. 27. Let’s Keep the Conversation Going Back to Basics, Part II http://bit.ly/BacktoBasicsPart2 Jeanette Brown www.informz.com brown@informz.com 1.888.371.1842 @informz

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