13 Email Marketing Trends for '13

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Hear what the top 13 trends in email marketing are for 2013 as you put your emarketing plan together for the new year.

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  • Adding that personal touch
  • 13 Email Marketing Trends for '13

    1. 1. 13 Email Marketing Trends for ‘13 Jeanette Brown – Informz Marketing Strategy Manager
    2. 2. Can You Hear Me Now? If you can hear and see my slide, please note this in the question box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
    3. 3. 13 Email Marketing Trends for ‘13 Jeanette Brown – Informz Marketing Strategy Manager
    4. 4. #1Mobile
    5. 5. Mobile Evolution
    6. 6. Do mobile readers returnon their desktop? Just a Mobile Open (84%) Mobile Open and Desktop Open (14%) Mobile Open followed by a Desktop Read (2%) Need to engage subscribers on the first Open.
    7. 7. What does this mean forOpen Duration? 60% Users on Mobile devices are 9% less likely to “read” the email 50% 40% We need to give subscribers content that 30% can be easily read on a mobile device. Mobile Desktop 20% 10% 0% Open Skim Read
    8. 8. Click rate? Subscribers click 20% less when on a mobile device. Links need to be large enough for a finger not a mouse.
    9. 9. #2Image Management
    10. 10. Image Management
    11. 11. #3Personal Touch
    12. 12. Personal Touch
    13. 13. Behavioral Targeting
    14. 14. #4 SeamlessIntegrations
    15. 15. Integrations DATABASE REPORTS/ eMAIL DATA PLATFORM
    16. 16. #5Add Personality to your Technology
    17. 17. Add Personality to Your Technology
    18. 18. Renewal
    19. 19. #6Relationship
    20. 20. Day 1 – Month 1 – Focus Automated on mailedMember Joins benefits to email is sent to new member confirm they are receiving them. Month 9 – Month 6 – Month 3 –Retention efforts Highlight Highlight begin benefit benefit
    21. 21. #7Social
    22. 22. Social Madness • Track job changes • Add like buttons to subscription forms • Start a contest • Utilize pinterest
    23. 23. #8Design
    24. 24. Email Optimization
    25. 25. Effective Messaging eme = rv(of + i) – (f + a) (MECLABS) eme = email messaging effectiveness rv = relevance to the consumer of = offer value (why) i = incentive to take action f = friction elements of process a = anxiety elements of process
    26. 26. Mobile Optimized
    27. 27. #9Video
    28. 28. #10Demographics Part II
    29. 29. Going Deeper into Demographic Data
    30. 30. Future Leader
    31. 31. New to Management
    32. 32. End of Career
    33. 33. #11 ReduceFragmentation
    34. 34. Data Can Help Social Media Website Direct Mail Email Mobile App
    35. 35. #12 Return onEngagement
    36. 36. ROI Tracking
    37. 37. #13Listen
    38. 38. Survey
    39. 39. Let us help you!Informz: www.informz.com1.888.371.1842@informz

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