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Five Priorities for Digital Banking
Top Digital Initiatives in Community and Regional Banking
1
Presented with:
Where to Start? What’s Next?
1. Focus on customer experience and use that knowledge to
prioritize efficiency initiatives.
...
1. Focus on customer experience and use that
knowledge to prioritize efficiency initiatives.
3
Attrition Antidote & Fee Generator
Merchants:
 Summarize, analyze spend and
business performance
 Visualize trends, pat...
2. Measure the significance of innovative ideas with
customer effort and customer value metrics.
5
Interactive eStatements Change the Game in Statements
 Visualize performance,
trends, outliers
 Sort, filter, calculate,...
3. Ensure that you are guiding customers to financial
health to be relevant to digitally oriented customers.
7
Personal Financial Management
How much am I spending? On
what?
What is safe to spend?
What are my upcoming liabilities?...
4. Empower employees with data and tools that enables
advisory, not transactional, conversations.
9
‘Write Once – Deploy Anywhere’
InfoApps: Self-Service for Everyone
10
5. Link customer information initiatives to marketing
and sales strategic outcomes.
11
“This was not just a technology project.
It was about creating business value by
making our employees more productive
and ...
View the entire webcast, hosted by American Banker and
sponsored by Information Builders:
http://www.informationbuilders....
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Five Priorities for Digital Banking

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Miss American Banker's webcast on "Prioritizing the Digital 'To Do' List"? Check out the top 5 priorities for community and small regional banking in this presentation. You can also tune into the on-demand webinar at http://pages.marketing.americanbanker.com/20150901_abp_information_builders_ws_lp.html.

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Five Priorities for Digital Banking

  1. 1. Five Priorities for Digital Banking Top Digital Initiatives in Community and Regional Banking 1 Presented with:
  2. 2. Where to Start? What’s Next? 1. Focus on customer experience and use that knowledge to prioritize efficiency initiatives. 2. Measure the significance of innovative ideas with customer effort and customer value metrics. 3. Ensure that you are guiding customers to financial health to be relevant to digitally oriented customers. 4. Empower employees with data and tools that enables advisory, not transactional, conversations. 5. Link customer information initiatives to marketing and sales strategic outcomes. The Call to Action: Prioritization of the Digital To Do List* 2 *Source: CEB TowerGroup, Prioritizing the Digital ‘To Do’ List: Top Digital Initiatives in Community and Small Regional Banking, CEB, 2015, 23.
  3. 3. 1. Focus on customer experience and use that knowledge to prioritize efficiency initiatives. 3
  4. 4. Attrition Antidote & Fee Generator Merchants:  Summarize, analyze spend and business performance  Visualize trends, patterns  Analysis of returns ISOs and Acquirers:  Revenue-generating  Residuals, commissions  Risk, Fraud, Alerting  Interactive KPIs for sales & marketing performance, call center Merchant Business Dashboard 4 Enables 1M merchants to measure business performance & spend
  5. 5. 2. Measure the significance of innovative ideas with customer effort and customer value metrics. 5
  6. 6. Interactive eStatements Change the Game in Statements  Visualize performance, trends, outliers  Sort, filter, calculate, chart, export to Excel  Throttle-back function as desired  Branded, customized cross-selling  Collaborative. Customizable  Secure, scalable, auditable  User-managed statement period. Asset aggregation Innovation Interactive eStatements
  7. 7. 3. Ensure that you are guiding customers to financial health to be relevant to digitally oriented customers. 7
  8. 8. Personal Financial Management How much am I spending? On what? What is safe to spend? What are my upcoming liabilities? How much are my neighbors spending? How to save for education? Personalized, customized offers from the bank “Banker in Your Pocket” Collaborative Digital Banking
  9. 9. 4. Empower employees with data and tools that enables advisory, not transactional, conversations. 9
  10. 10. ‘Write Once – Deploy Anywhere’ InfoApps: Self-Service for Everyone 10
  11. 11. 5. Link customer information initiatives to marketing and sales strategic outcomes. 11
  12. 12. “This was not just a technology project. It was about creating business value by making our employees more productive and more satisfied, so they can focus on what matters most: our customers” VP of Development Banking Technology Standardizes on iWay to Optimize Customer Interaction Time Canadian Bank Delivers 360 Customer View Challenge: An outdated sales information infrastructure was creating delays in the delivery and validation of key information needed to support critical growth strategies. Strategy: Create a comprehensive sales information environment with automatic data feeds from a variety of financial product lines; use iWay to capture data from multiple retail banking systems to deliver a 360 customer view. Results: The bank’s sales staff gain faster access to results; the business can open new channels more quickly; developers spend less time on integration projects with less code to maintain. Bank officers free up thousands of hours for more customer interaction time. Finance, Customer Since 2011 CRM Liabilities Investments Insurance Channels Assets
  13. 13. View the entire webcast, hosted by American Banker and sponsored by Information Builders: http://www.informationbuilders.com/webevents/online/21876  Learn more about Information Builders solutions for banking and financial services: http://www.informationbuilders.com/solutions/banking Interested in learning more? 13

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