Silicon Valley Salesforce & Hybrid IT Strategy Breakfast

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  • Watch the video here: http://videos.informaticacloud.com/27Hq/toshiba-relies-on-informatica-cloud-for-improved-sales-productivity/
  • Key Concept: Informatica Cloud delivers and optimized architecture for Cloud to on-premise integration, also providing cloud-to-cloud and on-premise-to-on-premise integration.Users connect to Informatica’s multi-tenant cloud serviceIf first time use, download our secure agent, built using INFA’s market leading PowerCenter integration technology engineData then moves through the agent directly between on-premise systems and Cloud systems.More details here: http://www.informaticacloud.com/products/architecture-and-security.htmlBenefits include data does not move through the INFA cloud avoiding security and latency concerns and requires no on-premise IT infrastructure.The agent can be deployed anywhere that has access to the data sources including on-premise and in the Cloud. Thus, the cloud service can be used for Cloud to On-prem, Cloud-to-Cloud, and On-prem – to – On-prem integration.
  • 2000+ customers2B transactions / day
  • Intuit software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals.• Most of unmet platform needs were with SaaS providers integrating with on-premise and other SaaS offerings• Quick deployment needed to be able to deploy to production for tax season (4 months from concept to production)
  • Salesforce daily data replication to Oracle: ~7M records in support of the 2012 tax season• Feeds to downstream data warehouse for operational and analytical reportingBusiness Value to DateDeployed v1 production SFDC Service Cloud data integration in < 3 weeks (with one developer)Minimal/zero operational support needed internallyEase of operations; Rapid deployment• Secure• Broad support for all refresh cycles (batch, real-time, event based)• Universal connectivity • Market presence and leadership in SaaS integration
  • Salesforce daily data replication to Oracle: ~7M records in support of the 2012 tax season• Feeds to downstream data warehouse for operational and analytical reportingEase of operations; Rapid deployment• Secure• Broad support for all refresh cycles (batch, real-time, event based)• Universal connectivity • Market presence and leadership in SaaS integration
  • Potential Next Use CasesREST connectivity to hosted solutionsExpand existing SFDC usage 
  • Developed and certified SAP Table Connector on SAP ECC 6.0 with BASIS & ABAP Release of 700
  • Silicon Valley Salesforce & Hybrid IT Strategy Breakfast

    1. 1. Salesforce Strategy & Hybrid IT Bay Area Breakfast Darren Cunningham, VP Cloud Marketing
    2. 2. Today‟s Agenda • Welcome to the Era of Hybrid IT • Informatica Cloud Integration Introduction • Customer Story: Intuit • Aji Kurian, Principal Software Engineer/Manager • Rakesh Lodha, Staff Apps Developer • Informatica Cloud Update • Next Steps 2
    3. 3. SaaS Application Adoption in the Enterprise 2011-2015: SaaS spending to grow by 105%
    4. 4. Question: How Many SaaS Apps are you Running? None…yet! 1-3 4-10 11+
    5. 5. More Clouds Should Not Mean Less Visibility
    6. 6. It‟s No Secret: “The Big Switch” is Upon Us…
    7. 7. Business Systems Process/Project Manager Can You Meet the Need for Speed and Agility?
    8. 8. Welcome to Hybrid IT 8 "IT organizations that do not match the request for IT as a service run the risk of internal customers bypassing the IT organization and consuming IT services from the external cloud, thereby placing the company at greater risk."
    9. 9. Today‟s Agenda • Welcome to the Era of Hybrid IT • Informatica Cloud Integration Introduction • Customer Story: Intuit • Aji Kurian, Principal Software Engineer/Manager • Rakesh Lodha, Staff Apps Developer • Informatica Cloud Update • Next Steps 9
    10. 10. Top Right @ the Core: Gartner Magic Quadrants 10
    11. 11. Beyond Data Integration and Quality… 11
    12. 12. Informatica Cloud Cloud Connectivity Purpose-built Cloud Applications Cloud Integration Platform SALESFORCE & WEB SERVICES CONNECTIVITY DATA REPLICATION DATA LOADER DATA SYNCHRONIZATION INFORMATICA 9, MARKETPLACE, EXPRESS ADMINISTRATION, GOVERNANCE MOBILE INTEGRATION APPS, CONNECTIVITY, MSFT CRM, NETSUITE, CONT ACT VALIDATION, MDM, EN HANCED UI 2006 2007 2008 2009 2010 2011 2012 RecordsIntegrated/Month trust.informaticacloud.com 500M 4B 10NB 40B 60B “ ” “The platform shift to cloud computing is driving the next wave of data fragmentation, across enterprise boundaries.” - Sohaib Abbasi, CEO Informatica 2013 DATA MASKING, VDM, MS DYNAMICS AX, ORACLE CRM ON DEMAND, AMAZON REDSHIFT, SAP
    13. 13. Point, Click, Connect. Award-Winning Cloud Integration 13 With Informatica, we are deriving additional business value from our Oracle ERP and Salesforce CRM implementations. Customers Include:
    14. 14. 14 Primary Use Case: SaaS Application Integration We also do a lot of cloud app replication for BI
    15. 15. 2 1 3 Your Enterprise Cloud Applications Informatica Cloud: Delivered as a Service True SaaS, Broad Connectivity  Data is not staged  Data transmission is secure  Multiple security certifications
    16. 16. 16 Unified Hybrid: Map Once. Deploy Anywhere. Virtual Data Machine
    17. 17. +2000 Companies +2B Transactions/Day Proven Customer Success
    18. 18. Intuit Customer Story Aji Kurian, Principal Software Engineer/Manager Rakesh Lodha, Staff Apps Developer 18
    19. 19. Our CRM Landscape • Owned by EBS (Enterprise Business Solutions) team • Architecture and Engineering team owns Sales and Care tools • Solutions managed in collaboration with PM (Product Management) team • PM team owns requirement gathering and user stories • Design and Development managed through Sprints • User stories are created by PM teams and assigned to scrum teams 19
    20. 20. 20 Our CRM Landscape SFDC Pre-Sales Siebel Sales SFDC Service […] APPLICATION MANAGEMNT
    21. 21. 21 Our CRM Landscape SFDC Pre-Sales Siebel Sales SFDC Service […] Data Warehousing Master Data Management Billing and Revenue Management ERP APPLICATION MANAGEMNT
    22. 22. Why Salesforce? • Best in class user experience • Best in class CRM application • Easier to extend and integrate • Cloud application (No need to host/manage locally) • Very fast time to market • Improved NPS (Net Promoter Score) 22
    23. 23. Intuit Salesforce B2B Architecture 23
    24. 24. Why Cloud Integration? 24 • Better • Faster • Easier ? Siebel
    25. 25. Informatica Cloud Value Delivered 25 • Exclusively tool for cloud Data Migration • Daily data sync jobs loading 100,000+ records • Dev Effort < 4 weeks with 2 developers • Minimal operational support Siebel
    26. 26. Why Informatica Cloud? • Secure • Connectivity • Rapid • Flexible: Batch, Real-time, Event Based • Leader in SaaS Integration 26
    27. 27. What‟s Next? 27 Expand Salesforce Integration Web Services connectivity
    28. 28. Today‟s Agenda • Welcome to the Era of Hybrid IT • Informatica Cloud Introduction • Customer Story: Intuit • Aji Kurian, Principal Software Engineer/Manager • Rakesh Lodha, Staff Apps Developer • Informatica Cloud Update • Next Steps 28
    29. 29. Primary Cloud Data Management Challenges 29 No Single Customer View Inefficient Processes 1 3 7 5 8 2 4 6 Disconnected SaaS Silos
    30. 30. Informatica Cloud: Expanding to New Areas Cloud MDM Cloud Extend Cloud Data Masking Cloud Data Integration Connect your cloud apps Cloud Data Quality / MDM Cloud Process Automation Guide users to work efficiently with data Deliver the “Single Customer View”
    31. 31. Deliver the ‘Single Customer View’ within Salesforce Master Data Management Built on Force.com 31 Customers Include:
    32. 32. Hierarchy Management Automatically Find Ultimate Parent or Fuzzy Search • Multi-dimensional hierarchies: e.g Salesforce, D&B or Franchise, etc. • Relate Global Accounts with their subsidiaries rolled up to Ultimate Parent • Easily visualize, navigate and manage the different hierarchy types New!
    33. 33. Informatica Cloud Extend Process Automation for Salesforce 33 Customers Include:
    34. 34. Does this Look Familiar?
    35. 35. • Users struggle to remember best practices or training • Inconsistent process; limited access to other relevant data; low user adoption • Requires IT or consulting and custom code • Users guided through questions, actions and automated work • Universal access to data on premise and in the cloud • DIY; hand-coding not required 35 Ensure End-User Efficiency and Keep Data Clean 3 75 62 4 87 Current implementation It‟s Hard Process-Centric implementation 1 3 7 5 8 2 4 6 It‟s Easy
    36. 36. Power App Integration with a Cloud Extend Guide Automated step that „kicks off‟ a Cloud Integration task to synchronize data between systems (e.g. Salesforce & SAP) New!
    37. 37. Test Data Management Data Masking and Subsetting: Coming in August! • Reduce testing costs • Reduce development costs • Mitigate risk for exposed data New!
    38. 38. Cloud Integration: Expanding the Platform Integration platform as a service (iPaaS) can provide a foundation for hybrid cloud computing, engaging old and new applications and data, on-premises and in the cloud.
    39. 39. Cloud Integration: Expanding the Platform Connector Toolkit Templates Marketplace www.InformaticaCloud.com/Developer
    40. 40. New Cloud Connectors http://www.informaticacloud.com/connectivity New!
    41. 41. Informatica Cloud SAP Connector Browse business or technical descriptions New Object Search to browse large metadata repositories New!
    42. 42. Our Mission: Unleash the Potential of the Cloud InformaticaCloud.com
    43. 43. 43 Next Step: Let Us Help You Get Started!
    44. 44. Thank You!

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