Emergency medicine in the Middle East


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Emergency medicine in the Middle East

  1. 1. 2 - 4 June 2014 Dubai International Convention & Exhibition Centre For more information – email emergency@informa.com or visit www.emergencyme.com Exhibition and sponsorship opportunities Glenn Dixon Sales Manager Tel: +971 4 407 2583 Email: glenn.dixon@informa.com Marketing and media partnerships Eileen Espelita Marketing Manager Tel: +971 4 407 2661 Email: eileen.espelita@informa.com Book your space today! Emergency Medicine Exhibition and sponsorship opportunities 1,300+visitors 300delegates 300m2 exhibition space 25exhibitors 3accredited conferences
  2. 2. Market overview Hospital-based emergency care The large public hospitals in the UAE provide services free of charge for all conditions except minor emergencies. Private hospitals require upfront payment. Statistics on ED utilisation in the UAE are not available but are being collected by government entities. There are a reported 124 hospitals in the seven emirates: 40 in Abu Dhabi, 40 in Dubai, 12 in Sharjah, 12 in Ajman, 11 in Ras Al Kaimah, six in Fujairah, and three in Umm Al Quwain. Trauma care The World Health Organisation (WHO) has collected statistical data stating that emergencies and accidents caused 32 deaths per 100,000 in the UAE, compared to United Kingdom’s four deaths per 100,000, and that the most common causes of trauma are road traffic accidents (RTAs), falls, suicide attempts and penetrative injuries. The World Report on Road Traffic Injury Prevention projects that in 2020, road trauma will be responsible for 546,000 deaths worldwide, making it one of the leading causes of death. Emergencydepartmentsandtraumacentresare nowbeingestablishedandexpandedinpublic hospitalsthroughouttheUAE. Staffing EDs in the UAE are staffed mostly with expatriate physicians trained in medicine or surgery. The larger EDs also have residents, house officers/interns, and medical students. It is estimated that there are 1,000 physicians working in EDs in the UAE. Standardisation of paramedic levels and competencies is lacking in most of the smaller emirates. Source: www.intjem.com/content/7/1/4#B3 Emergency medicine specialists In 2000, hospital administrators in the UAE began to recruit emergency medicine-trained physicians to their facilities. Prior to that time, emergency medical treatment was provided in accident and emergency (A&E) departments in public hospitals, staffed by general medical officers trained in medical or surgical disciplines. Emergency medical services Pre-hospital care has been one of the most challenging aspects of the emergency spectrum in the Middle East. EMS in the region are largely organised and run by the police departments. Larger public and private medical facilities also own and run ambulance services. Their ambulances are used primarily for inter-hospital transfers, while police-run EMS ambulance crews provide acute pre-hospital care. The majority of ambulances offer basic life support (BLS/Type 2) with a growing minority offering advanced life support (ALS/Type 3). At the present time, there is minimal coordination between these groups and many gaps exist in the services they provide. EMS equipment Recent studies revealed a lack of awareness in the general population about how to activate and utilise EMS resources. The use of EMS by patients with acute coronary syndromes was shown to be lowest in the region (17%), compared with 23% in Bahrain, 30% in Qatar, and 37% in Oman. The quality of pre-hospital care varies considerably amongst the emirates for several reasons. The most significant are the differences in EMS authorities, resulting in a lack of coordination and synergy. Another factor is the limited availability of EMS-trained professionals in the country. Disaster management Over the past decade, disasters, both manmade and natural, have made disaster medicine and emergency management priorities for hospitals and healthcare systems. With the UAE being a major oil-rich financial and tourism hub, preparedness for incidents such as oil spills, plane crashes, and even mass casualty events forms an important component of the country’s comprehensive emergency medical system. Authorities in the region are focusing on all phases of the emergency management continuum, after studying the large number of emergency and disaster victim contingencies and their overwhelming financial burden.
  3. 3. The Emergency Medicine Exhibition The challenge in improving care for patients with acute illnesses or injuries that require immediate attention becomes increasingly complex. The Emergency Medicine Exhibition provides a perfect platform for distributors, manufacturers and suppliers of emergency medicine to showcase their products, services and state-of-the-art technologies. Exhibit and have a unique opportunity to • Interact with the audience of the largest emergency medicine event to be held in the Middle East • Meet buyers face-to-face • Support education for emergency medicine practitioners • Establish new business relationships • Reinforce long-term business relationships • Meet more than 1,000 international emergency medicine professionals • Stay updated on developments in emergency medicine in the Middle East • Gain direct access to government officials, international delegates and competitor organisations • Strengthen your market position in the region • Network with decision-makers and authorities from emergency centres and hospitals at the Hospital Build Infrastructure Middle East Exhibition and Congress. Book your exhibition space today! Sponsorship Sponsorship is a direct and cost-effective route to your audience, and the impact is more powerful on your target market than any other promotional tool. The Emergency Medicine Exhibition provides a number of unique packages offering diverse opportunities, varying in price and style to suit your requirements. Sponsoring Emergency Medicine will expand your reach and increase your market share in this booming market through an extensive and structured marketing strategy. The entire marketing mix is used to promote the event and ensure maximum exposure. Our experienced sponsorship team will be delighted to discuss these opportunities in more detail and welcome any creative ideas you may have in achieving your goals. Sponsorship packages are limited and subject to availability. For more details on tailored sponsorship and exhibition packages to meet your needs, contact Glenn Dixon on +971 4 407 2583.
  4. 4. Medical representatives • Ambulance staff and Paramedics • Anaesthesiologists and Pain Medicine Specialists • Critical Care Physicians and Nurses • Emergency Care Physicians and Technicians • First Responders and Rescuers • Doctors • Paramedics • Emergency Surgeons • Medical Directors • Health Advisors • Clinical Health Advisors • Medical Officers • Heads of Emergency Departments • Health and Safety Managers • Intensivists • Internists Military and government officials • Heads of Public Security • Heads of Civil Defence • Heads of Police Training and Disaster Response • Heads of National Security • Heads of Emergency Response • Heads of Crisis Management • Heads of Emergency Preparedness • Medical Directors • Logistics staff • Mission Planning • Land Forces • Disaster Managers • Heads of Emergency non-profit organisations and charitable institutions • Heads of Police and Fire departments • Military personnel Who you will meet Exhibitors at the Emergency Medicine Exhibition will have the opportunity to showcase their innovations in front of government, international non-government and society organisations, emergency services and civil defence including: Where visitors are coming from 77%GCC 23%rest of the world Seminars There will be four key subject areas and speaker slots available exclusively to exhibitors, covering the following: • Improving patient outcomes through emergency medicine technologies • Disaster management • Public health outbreak • Military emergency medicine The above slots are available on a first come first served basis. To book your seminar slot, contact Glenn Dixon now on +971 4 407 2583. “The exhibition had state-of- the-art equipment, vehicle monitors for emergency response and mass casualty. I have ordered some equipment I saw at the exhibition. The cost was very competitive with Europe and America.” Dr Kodilinye Izuora, Consultant Anaesthetist, Nigeria LNG Limited, Nigeria
  5. 5. To register your place for the conference or for more information, contact Tel: +971 4 336 7334 | Email: emergency@informa.com | Web: emergencyme.com The 10th Middle East Trauma Conference promotes multidisciplinary topics related to trauma disciplines in the region, to enhance the knowledge and skills of those caring for trauma patients in hospitals. This conference offers comprehensive continuing education in the treatment of critically ill and injured patients, stressing current basic and cutting-edge guidelines and technology for evaluation, diagnosis and management. It will feature ways to improve pre-hospital trauma care, inter-hospital transfer and rehabilitation, and present recent cases of trauma. The4th MiddleEastAnaesthesia,PainManagementCriticalCareConference is designed to provide delegates with a unique opportunity to exchange knowledge and best practice relating to the practice of anaesthesia, pain control and critical care in the GCC region and beyond. This conference will discuss important areas of trauma care for any related specialist. It will include principles of initial resuscitation, followed by discussion of emergency airway management, induction of general anaesthesia, and new concepts regarding the management of acute and massive bleeding. The 12th Middle East Emergency Medicine Conference is a platform for academic and scientific exchange to improve emergency care across the GCC region. The aim of the conference is to reduce fatalities and improve patient outcomes following an emergency incident, serious illness or injury and disaster, through continuous best practice and knowledge sharing. In association with the Emirates Society of Emergency Medicine (ESEM), the professional umbrella organisation for all emergency care providers in UAE, the conference will gather international and regional experts who will present strategies and policies on emergency preparedness and processes in facilities, latest emergency medicine practices and discuss the lessons learned from on-scene scenarios and real-life experiences. The Emergency Congress The Emergency Congress is a scientific and educational platform for emergency healthcare professionals who wish to remain up-to-date in their area of specialisation. The congress comprises the largest multi-track series of conferences providing accredited education to medical professionals in the region. It offers insights and discussions from global and regional experts in the field. The emergency hands-on workshops and medical simulations cover Emergency Care, Basic Life Support (BLS), Advanced Life Support (ALS), and Advanced Cardiac Life Support.
  6. 6. Marketing support An extensive marketing campaign for the Emergency Medicine is encouraging more and more business professionals to visit the event through the use of various marketing channels which are tailored to target the specific audience. The various marketing channels integrated in the campaign include; PR An extensive international Public Relations campaign will be delivered through a combination of our experienced in-house PR team, focusing on the communication of clear, specific and targeted messaging to our core audience and media Website One of the primary medium through which the event is promoted all year round and updated regularly keeping visitors up-to-date on event information is the website, www.emergencyme.com. The website also provide vital information and appears on all collaterals, driving audience to visit the site. Email/Fax/SMS Information about the event is communicated regularly to potential attendees worldwide promoting the conference as well as the exhibition. Several exhibitors, sponsors and their products are featured in these emails to create interest among healthcare professionals. Social media The Facebook page, LinkedIn group and Twitter profiles raise awareness of the show and generate traffic to the website by engaging the community and bringing new visitors to the event. Direct marketing Postcards, conference brochures, sales brochures and personal invitations are mailed to a variety of target audiences both regionally and internationally. Telemarketing A dedicated team of industry specific knowledge-rich telemarketers that personally invite and remind key attendees to ensure their participation to the event. For a premium location, book your stand NOW 2-4 June 2014 | Dubai International Convention Exhibition Centre Call +971 4 407 2583 Co-located with Hospital Build Infrastructure Middle East, now in its sixth year, will occupy 8,000 sqm of exhibition floor space at the Dubai International Convention Exhibition Centre. Showcasing 160 exhibitors and three new conferences, and with 7,000 visitors expected to participate, this year’s show is promising to be the most successful show of the series. Emergency Medicine