QR Codes Explained

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Improve results of display advertising

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  • If your organization produces display advertising that is at eye level and you would like a response from the viewer you should include a QR code on the display. It cost you nothing more to produce and can improve your responses.
  • A QR code can be read by a smart phone and link the user to your web site or connect them to your call center.
  • Try this technology on your own. Just google “QR code generator” and put your web site or phone number in the text box. Print the result and then google “QR code reader “ Download the reader for your model of smart phone and then try it.
  • You have just reached one of the gateways to the vast cell phone network. If your audience is young, you won’t have to explain it to them.
  • QR Code campaign for the movie District 9 was conducted by Agency Magma at their expense, to demonstrate the viability of such a campaign.. The results are very impressive. You can get the complete campaign study at the link below. As you ponder including QR codes in your next campaign ,consider the following statistics published in the USA Today New Year 2011 Edition: Percentage of Americans with cell phones or wireless 93% Percentage of Cell phone users with smart phones 29.7% Mobile text messages sent from June 2009 – June 2010 - 1.8 Trillion Mobile multimedia messages sent during the same time frame 56.3 Billion Percentage of the Global Population with access to mobile networks 90%
  • QR Codes Explained

    1. 1. What are they & How do they help
    2. 2. A QR Code is a 2 dimensional bar code that has a Web address or phone number embedded. Using a Smart Mobile Phone with a QR code reader, the user is directed to a web site to view an offer, or connects to a call center. Think of it as a gateway to the vast number of mobile devices
    3. 3. Want to Try QR Codes <ul><li>Open Google and type in QR Code Generator. </li></ul><ul><li>Put your company web site or phone number in the text box. </li></ul><ul><li>Print the result. </li></ul><ul><li>Now Google QR Code Reader, and select one that is compatible with your phone. </li></ul><ul><li>When you have it downloaded try it on </li></ul><ul><li>The QR code you just printed </li></ul>
    4. 4. <ul><li>Include a QR code on all Display Advertising that is at eye level! </li></ul><ul><li>It costs nothing to include it. </li></ul><ul><li>It is a gateway to the vast cell phone network. </li></ul><ul><li>If part of the market you want to reach are young, the chances are very good that they are aware of this technology and will use it. </li></ul>
    5. 5. What Kind of Results Can You Expect From QR codes? Wayne Landon Infocomm Print 213 W Institute Place Chicago, IL 60610 [email_address] 312-953-2206
    6. 6. <ul><li>Percentage of Americans with cell phones or wireless 93% </li></ul><ul><li>Percentage of Cell phone users with smart phones 29.7% </li></ul><ul><li>Mobile text messages sent from June 2009 – June 2010 - 1.8 Trillion </li></ul><ul><li>Mobile multimedia messages sent during the same time frame 56.3 </li></ul><ul><li>Billion </li></ul><ul><li>Percentage of the Global Population with cell phone networks 90% </li></ul>Important Statistics to Consider from USA Today

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