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Are Your Direct Response Rates Disappointing ? Here’s why & How to correct the problem!
Direct Mail Response Rates <ul><li>Direct response rates have been flat for  </li></ul><ul><li>last few years </li></ul><u...
Which Creates  a 1 to 1 Marketing Relationship or Getting Personal  with  Prospects & Customers To Overcome this Problem t...
What is a PURL? Personalized URL’s are the  the most effective  online response option  available today JohnSmith.Company....
<ul><li>Why Do PURLS Work? </li></ul><ul><li>According to the </li></ul><ul><li>Direct Marketing Association: </li></ul><u...
<ul><ul><li>Provide Infocomm with an Excel Document of your mailing list. </li></ul></ul><ul><ul><li>Provide Infocomm with...
PURL Sales Cycle
<ul><li>Consider PURL’S For: </li></ul><ul><li>Lead Generation </li></ul><ul><li>Lead Fulfillment </li></ul><ul><li>Custom...
<ul><li>Purl Vehicles </li></ul><ul><li>Direct Mail </li></ul><ul><ul><ul><li>Postcards </li></ul></ul></ul><ul><ul><ul><l...
What Kind of Results Can You Expect from PURLS? Double Response Rates or Better Wayne Landon Infocomm Print 213 W Institut...
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Presentation Using PURL's

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Learn how PURL's can super charge your direct mail and email campaigns.

Published in: Education, Business, Technology
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Presentation Using PURL's

  1. 1. Are Your Direct Response Rates Disappointing ? Here’s why & How to correct the problem!
  2. 2. Direct Mail Response Rates <ul><li>Direct response rates have been flat for </li></ul><ul><li>last few years </li></ul><ul><li>Postage rates continue to increase </li></ul><ul><li>The result is a reduction in ROI for all </li></ul><ul><li>direct response campaigns </li></ul>
  3. 3. Which Creates a 1 to 1 Marketing Relationship or Getting Personal with Prospects & Customers To Overcome this Problem try PURL’S
  4. 4. What is a PURL? Personalized URL’s are the the most effective online response option available today JohnSmith.Company.com Recipient’s Name Campaign Web Address
  5. 5. <ul><li>Why Do PURLS Work? </li></ul><ul><li>According to the </li></ul><ul><li>Direct Marketing Association: </li></ul><ul><ul><li>51% of the population has access to the Internet </li></ul></ul><ul><ul><li>73% of consumers prefer to receive product and service offers via the U.S. Mail </li></ul></ul><ul><ul><li>43% of consumers prefer to respond to an offer online </li></ul></ul>
  6. 6. <ul><ul><li>Provide Infocomm with an Excel Document of your mailing list. </li></ul></ul><ul><ul><li>Provide Infocomm with design files for your Direct Mail piece. </li></ul></ul><ul><ul><li>Provide Infocomm with design files for the landing pages of the PURLS. </li></ul></ul><ul><ul><li>Infocomm will upload, host, and test the PURLS. </li></ul></ul><ul><ul><li>Infocomm will print the Direct Mail Piece using Variable Data Printing (VDP) technology. </li></ul></ul><ul><ul><li>Recipients of the mail will enter their Personal Web Site into their browser. A One to One personalized marketing relationship is established. </li></ul></ul><ul><ul><li>When the recipient leaves the PURL, an email is sent to your contact person. </li></ul></ul>How Does the PURL Process Work?
  7. 7. PURL Sales Cycle
  8. 8. <ul><li>Consider PURL’S For: </li></ul><ul><li>Lead Generation </li></ul><ul><li>Lead Fulfillment </li></ul><ul><li>Customer Acquisition </li></ul><ul><li>Customer Loyalty Campaigns </li></ul><ul><li>Mail Order </li></ul><ul><li>Trade Show Marketing </li></ul><ul><li>Surveys/Polling </li></ul><ul><li>Sales Force Automation </li></ul><ul><li>Customer Relationship Management (CRM) </li></ul><ul><li>Fund Raising </li></ul><ul><li>School Enrollment </li></ul><ul><li>Membership Drives </li></ul>Where Do PURLs Make Sense
  9. 9. <ul><li>Purl Vehicles </li></ul><ul><li>Direct Mail </li></ul><ul><ul><ul><li>Postcards </li></ul></ul></ul><ul><ul><ul><li>Self Mailers </li></ul></ul></ul><ul><ul><ul><li>Standard Letter Mailings </li></ul></ul></ul><ul><ul><ul><li>Catalogs/ Magazines </li></ul></ul></ul><ul><ul><ul><li>Inserts </li></ul></ul></ul><ul><ul><ul><li>Statements </li></ul></ul></ul><ul><li>Email </li></ul><ul><ul><ul><li>Email Blasts </li></ul></ul></ul><ul><ul><ul><li>Triggered Emails </li></ul></ul></ul><ul><li>Mobile </li></ul>When Do PURLs Make Sense
  10. 10. What Kind of Results Can You Expect from PURLS? Double Response Rates or Better Wayne Landon Infocomm Print 213 W Institute Place Chicago, IL 60610 [email_address] 312-953-2206

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