International Innovation in Mobile - Panel Harald Neidhardt,  CMO  Smaato Inc. Kei Shimada , CEO   Infinita Inc. Alberto B...
<ul><li>Mobile </li></ul><ul><li>Innovation </li></ul>Harald Neidhardt  Smaato Inc.
I can see the future
Alan Kay: Dynabook 1972
Mobile Device Innovation 2007 1993 2012  ?
 
7 billion  people
4 billion  mobiles
#1 challenge:  Ad Fill Rates
Ad Fill Rates 25% 99 % Ad Networks Ad Optimizer
#2 challenge:  Global Traffic
Smaato SOMA
 
Profile Data in Mobile Social Communities
Branding in Local Mobile Social Communities Webby Award 2009 for Aka-Aki
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual co...
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Smaato Harald Neidhardt Mma Forum Nyc 2009 06 01

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  • Smaato Harald Neidhardt Mma Forum Nyc 2009 06 01

    1. 1. International Innovation in Mobile - Panel Harald Neidhardt, CMO Smaato Inc. Kei Shimada , CEO Infinita Inc. Alberto Benbunan , MD Mobile Dreams Factory Corporate Sponsors
    2. 2. <ul><li>Mobile </li></ul><ul><li>Innovation </li></ul>Harald Neidhardt Smaato Inc.
    3. 3. I can see the future
    4. 4. Alan Kay: Dynabook 1972
    5. 5. Mobile Device Innovation 2007 1993 2012 ?
    6. 7. 7 billion people
    7. 8. 4 billion mobiles
    8. 9. #1 challenge: Ad Fill Rates
    9. 10. Ad Fill Rates 25% 99 % Ad Networks Ad Optimizer
    10. 11. #2 challenge: Global Traffic
    11. 12. Smaato SOMA
    12. 14. Profile Data in Mobile Social Communities
    13. 15. Branding in Local Mobile Social Communities Webby Award 2009 for Aka-Aki
    14. 16. Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Thank You ! Harald Neidhardt CMO & Co-Founder www.smaato.com Smaato Inc. Redwood Shores, CA US: +1 917 385 0099 [email_address] HQ: Redwood Shores, CA R&D: Hamburg, Germany Award winning technology:

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