Smaato Company Profile

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  • Smaato Company Profile

    1. 1. Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. COMPANY PROFILE SOMA™ Smaato Open Mobile Advertising Platform WWW.SMAATO.COM
    2. 2. Introducing Smaato <ul><li>Delivers Mobile Advertising platform for mobile web & in-application advertising </li></ul><ul><li>Creates ad revenue streams for carriers , mobile developers , ad-sales networks & mobile manufacturers </li></ul><ul><li>Monetizes mobile ad inventory </li></ul><ul><li>Patent pending telephony ad technology </li></ul>Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Awards winning technology:
    3. 3. Smaato Network Reach <ul><li>MOBILE WEBSITES & </li></ul><ul><li>EXTENDED REACH IN-APP </li></ul><ul><li>Mobile Web for mass reach vs. </li></ul><ul><li>in-app & in-game for long tail </li></ul><ul><li>advertising opportunity </li></ul><ul><li>Premium Target Group </li></ul><ul><li>Accepted Ad-Formats </li></ul><ul><li>High Quality Targeting </li></ul>Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
    4. 4. SOMA - Smaato Open Mobile Advertising SOMA – Smaato's Open Mobile Advertising platform enables the delivery of targeted advertising to mobile phones on mobile web sites / widgets, within applications and in mobile games. Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. SOMA's unique feature is the aggregation of multiple leading ad sales networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad sales networks, ad inventory owners (publishers, developers, operators) and 3rd party ad technology providers.
    5. 5. Content Developer + Publisher Smaato Advertising Platform SOMA Media Agency SOMA In-App API SOMA In-Application, Mobile Web Ad Exchange SOMA Mobile Web Mobile Advertising Ecosystem Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Ad Network BRAND CARRIER Mobile User Ad Funded New Business Models
    6. 6. SOMA - Smaato Open Mobile Advertising Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Smaato's added value in the mobile ecosystem consists of providing the mobile ad platform as well as aggregating ad inventory from mobile software developers and content providers. Smaato's open mobile advertising platform SOMA provides ad request handling, targeting and reporting with multiple ad delivery options on the handset. SOMA supports the latest MMA guidelines and features an industry standard device database to ensure delivery of the right ad content to any mobile device.
    7. 7. Open for Ad Sales Network Partners for our global mobile inventory Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Smaato Network Reach The circles mark the epicenters of our inventory.
    8. 8. Smaato Network Partnerships Activ Mticker mywaves Zedge Mobile Zedge Mobile Email Funambol Galaxy on Fire 2 Fishlabs The Smaato Network presents new mobile targeting opportunities worldwide. Some featured Mobile Publishers / Developers: mjoy Venista Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
    9. 9. Smaato Traction “ We have significantly optimized our mobile ad sales revenue since working with Smaato and their SOMA mobile advertising platform ” Mark Rosner, EVP Zedge Inc. 11 million users, mobile UGC site
    10. 10. • General News & Politics • Business, Finance & Economy • Education • Jobs & Careers • Weather • Games • Mobile Content • TV & Movies • Music Smaato Network Categories Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Automotive Bollywood (India only) Communication Entertainment Food & Dining Hispanic (Americas only) Information & News Lifestyle & People Services Sports Technology, Science & Software • Comumunities & Dating • E-Mail • Instant Messaging • Other • Local Business • Maps • Portals & Search • Directories • Public Transportation • Culture, Arts & Religion • Family • Fashion & Beauty • Health • Shopping & Travel • Teen • Woman
    11. 11. <ul><li>Profiling </li></ul><ul><ul><li>Open, universal API to multiple Ad Sales Networks globally </li></ul></ul><ul><li>Targeting </li></ul><ul><ul><li>Enriching User Profiles for more relevant ad delivery </li></ul></ul><ul><li>Billing </li></ul><ul><ul><li>Trusted party for multiple partners in the ecosystem </li></ul></ul>Opening up Mobile Advertising … Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. SOMA Mobile DNA Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
    12. 12. Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. SOMA - Open Inovation Ad Funded Calls In - Application Game Wrapper In - Widget Smartphones Click Actions Mobile Web Ad Sales Networks Inhouse Sales Team Media Agencies Java Mass Market
    13. 13. Projected Socio Demographics Communication enthusiasts. Extroverts who live to communicate With other human beings, and they’re often in people-facing jobs like sales and business development. Willing to pay for any advanced phone feature that’ll help them communicate better. E-mail, short messaging, IM, video calls. Blackberries and Palm Treos Information enthusiasts. A little more introverted, and tend to be in information-heavy jobs like medicine, law, and research. They need a tool that helps them manage all that information. Will pay extra for features that extend their memory and help them work with information: use lots of 3 rd party apps. iPhone & Windows Mobile Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Smaato is proposing device targeting to reflect mobile user clusters. Entertainment enthusiasts. Younger people (late teens and twenties) who want to keep their fun lifestyles even as they enter the workforce. They’ll pay extra for enhanced entertainment features – music, video, fun messaging. They can’t pay as much for their phones. Sony Ericsson
    14. 14. Smaato Network Target Group <ul><li>Active Smartphone Users are decision makers in their best age </li></ul>Over 75% male Predominantly ages 25-44 More than 90% college educated More than one-third have graduate degrees Household income average close to $90K Majority have children ages 6-17 in household Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Average User Data Smaato Network * Collected & compiled by available user data of Smaato Network Partners.
    15. 15. SOMA Ad Formats Click here for Smaato! Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. SOMA supports MMA Ad-Banner standards (Version 2.0 & 1.0) Ad Size Sample Technical Specifications Sample Creative (approx. size) X-Large Image Banner • 300 x 50 pixels • .gif, .png, .jpg for still image • Animated gif for animation • Basic: <5KB file size • Enhanced: <7.5 KB file size Large Image Banner • 216 x 36 pixels • .gif, .png, .jpg for still image • Animated gif for animation • Basic: <3KB file size • Enhanced: <4.5 KB file size Medium Image Banner • 168 x 28 pixels • .gif, .png, .jpg for still image • Animated gif for animation • Basic: <2KB file size • Enhanced: <3 KB file size Small Image Banner • 120 x 20 pixels • .gif, .png, .jpg for still image • Animated gif for animation • Basic: <1KB file size • Enhanced: <1.5 KB file size Text Tagline (optional) 1 • Up to 24 characters for X-Large • Up to 18 characters for Large • Up to 12 characters for Medium • Up to 10 characters for Small
    16. 16. Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Smaato Award 2008
    17. 17. RAGNAR KRUSE CEO PREVIOUS COMPANIES: Intershop (VP Sales & Marketing), Xtramind (EVP Marketing & Bus. Dev.) DTP Partner (CEO) PETRA VORSTEHER EVP Strategic Alliances Intershop (VP Bus. Dev & Strategic Alliances) HARALD NEIDHARDT CMO Pixelpark (VP) Cardmine (CEO) JÖRG ANHALT VP Sales Intershop (VP Bus Dev) Xtramind (EVP Sales) GEORG FIEGEN COO Xplain Interactive Agency (CTO & GM) MARC JUNKER CTO & CIO Mobileview (CTO) HQ: Redwood Shores, Silicon Valley, USA R&D: Hamburg, Germany Advisory Board: Reese Jones (Chairman, Netopia; Fellow, UC Berkeley) , Dr. Hagen Hultzsch (former CTO, Deutsche Telekom) Sidney Rittenberg (China consultant) , Paulus Neef (former CEO Pixelpark) , Christiane zu Salm (former GM, MTV + 9Live TV; Burda) Prior experiences from start-up to going public. Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. International Team
    18. 18. Smaato Traction <ul><li>Addressing 25+ Million Mobile Users </li></ul><ul><li>Growing to 3 Billion AI’s in 200+ countries </li></ul><ul><li>Carrier Grade Solutions </li></ul><ul><li>VC Funded : Series A – $3.5M </li></ul>37500 % YTD Growth
    19. 19. Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. CONTACT WWW.SMAATO.COM Harald Neidhardt CMO & Co-Founder Hamburg, Germany EU: +49 40 3571 8388 HQ: Redwood Shores, CA R&D: Hamburg, Germany

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