M-Days 2010 Smaato Harald Neidhardt App Panel

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  • One Example how we help large scale publishers with 100M+ page impressions / month. Who has Large inventory is USA, but majority of global traffic is fragmented Publisher would need multiple ad net work partners world wide … OR:
  • One Example how we help large scale publishers with 100M+ page impressions / month. Who has Large inventory is USA, but majority of global traffic is fragmented Publisher would need multiple ad net work partners world wide … OR:
  • M-Days 2010 Smaato Harald Neidhardt App Panel

    1. 1. StartUps in Applications Innovation & Trends in Mobile Flirtomatic - Udi Jacobi Yoose - Christian Geissendörfer 7P - Marc O. Schmöger Aloqa - Johannes Martens itsmy - Vince Staybl aka-aki - Ralph Rieke GeoVoucher - Till Issler skobbler - Marcus Thielking M-Days, Munich, January 2010
    2. 3. Alan Kay: Dynabook
    3. 4. Mobile Device Innovation 2007 1993 2012 ? 2010
    4. 5. The App Explosion
    5. 6. Branded Apps BMW Z4: 1million downloads in few weeks
    6. 7. Branded Apps Coke: 1million downloads in few weeks
    7. 8. Branded Apps BarclayCard: 2million downloads in 5(!) days 11million downloads total 11 million
    8. 9. #1 challenge: Monetize Global Traffic
    9. 10. Smaato SOMA 34 ad networks 2200 publishers 3 billion ad requests
    10. 13. Jury Members 2009: <ul><li> Mark Wächter (Mobile Monday,BVDW) </li></ul><ul><li> Michelle Sklar (bnetTV) </li></ul><ul><li> Peggy Anne Salz (MSearchGroove) </li></ul><ul><li> Ragnar Kruse (Smaato Inc.) </li></ul><ul><li> Rudy De Waele (dotOpen/mTrends) </li></ul><ul><li> Tomi Ahonen (Author) </li></ul><ul><li> Trey Harvin (mobiThinking) </li></ul>
    11. 14. 245 Nominees & Entries 19 countries
    12. 15. FINALISTS 2009 Aloqa, Buzzd, BarclayCard ( Fishlabs ), Flirtomatic, goal, itsmy , Lance!, Little Spender, Lucky (NearbyNow), MoTweet, Sherpa, SPB TV, waze, YOOSE, Zensify
    13. 17. M-Days, Munich, January 2010 StartUps in Applications Innovation & Trends in Mobile Flirtomatic - Udi Jacobi Yoose - Christian Geissendörfer 7P - Marc O. Schmöger Aloqa - Johannes Martens itsmy - Vince Staybl aka-aki - Ralph Rieke GeoVoucher - Till Issler skobbler - Marcus Thielking
    14. 18. Harald Neidhardt CMO & Co-Founder [email_address] Smaato Inc. 3 Lagoon Drive, Suite 170 Redwood Shores, CA, USA T: + 1 (650) 286-1198 F: + 1 (650) 240-0708 [email_address] [email_address] twitter.com/smaato facebook.com/smaato

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