Marketing Analytics Strategies for a Growing Brand
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Jordan Desender from Red Roof Inn shares Marketing Analytic Strategies for a Growing Brand.
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Marketing Analytics Strategies for a Growing Brand
- 1. UP NEXT… Follow the action on Twitter using #AtE2014 11:00am Marketing Analytic Strategies for a Growing Brand JORDAN DESENDER
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- 6. My Database
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- 8. Levels of Targe6ng Intensity 8 Descrip6ve Preferen6al Behavioral
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- 10. Your Research • Strategy 1 – Descrip6ve Targe6ng – 500,000 contacts with 1% conversion • Strategy 2 – Preferen6al Targe6ng – 125,000 contacts with 2.5% conversion • Strategy 3 – Behavioral Targe6ng – 31,250 contacts with 5% conversion 10
- 11. 11 Level List Conversion ROI Strategy 1 Descrip6ve 500,000 1.0% 64.6% Strategy 2 Preferen6al 125,000 2.5% 63.8% Strategy 3 Behavioral 31,250 5.0% 61.2% 64.6% 63.8% 61.2% 1 2 3
- 12. 12 Level List Conversion ROI Strategy 1 Descrip6ve 5,000,000 1.0% 66.5% Strategy 2 Preferen6al 1,250,000 2.5% 66.4% Strategy 3 Behavioral 312,500 5.0% 66.1% 66.5% 66.4% 66.1% 1 2 3
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- 14. Ques6ons?