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Taking Flight AgileDC 2014
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  1. 1. H! By BNP Paribas Fortis 2 Roald Larsen Strategic consulting on functional setup Steven Volders Performance analytics Erik Willemse Service design Lode Bellens Designer Dirk Huysmans GPM Sebastiaan Vanhecke Business Designer Nicloas Degraeve eMarketing specialist Alexandre Portois Search Engine Analytics Marketing Specialist Dimitri Ganevat ICT PM Benoit Minvielle e-Communication, Social Media & Innovation Emilie Jacqueroux Branding, Advertising & Sponsoring Xavier Latte Performance Mgt. Xavier Blauwet eMarketeer Xavier Dumon Acquisition & Partnerships Jerome Callens Hello team! Maarten Leyts Trendwolves Kris Leys Partnerships Julie Lamoureux Advertising Sergio Guedes Ribeiro e-Communication, Social Media & Innovation Maarten Verboven Channel Mgt. Hellobank The project team
  2. 2. H! By BNP Paribas Fortis Hellobank Planning To 30 April 30 Apr Go Live Performance testing 14 Febr Ad Campaign Releaseweek 7 Apr 1 Apr Release Poc Start Dev Business ValDESIGN (Start Code Freeze) 1 Febr End Dev Start Design DEV + TestingConcept Phase 6 Jan 27 Jan 14 Apr
  3. 3. H! By BNP Paribas Fortis 3 30 – 31 december • Kick-off workshop Hellobank.be 2 Jan • Start of Project @BNPParibasFortis 7 Jan • Project Governance • Planning • Milestones • Scoping • Tool selection – Project Management tool setup • Risk analysis • Resources • Technological Assessments • Setup Meetings Project status What we are doing
  4. 4. H! By BNP Paribas Fortis 4 7 Jan - • Start Conceptual Phase • Persona’s • Customer journey • Investigation of Hellobank as is • Member gets member • Competitor analysis • Analytics Track • Investigation of situation as is • Technological track • Investigate dependencies of technological choices • CMS & Responsive framework • AB Testing • Personalization module • DAM • Analytics tools • Behavioral analytics • Tag manager • Lead optimization tools • Data / Predictive data • Selligent /Messagent Project status What we are doing
  5. 5. H! By BNP Paribas Fortis 5 10 – 17 Janv. • Concept Track • Continue ongoing tracks • Product offer investigation • Analytics Track • Continue ongoing tracks • Allocate resources to subtracks • Technological Track • Continue ongoing tracks • Take decisions on technological choices on the followings (17 Jan): • CMS & Responsive framework • Analytics tool • Tag manager Project Roadmap What’s coming next 10 – 17 Jan.
  6. 6. H! By BNP Paribas Fortis 6 Analytics • Legacy of different silo’s and green bank history • Complexity => breakdown in manageable chunks Technology • Security (ISRM validation) • Compatibility of platforms & technology (notably with Selligent / Messagent environments) • Timing for development • Performance management and load balancing • Analytics tool & dashboard set-up Design • Timing Risks Bandwith • Performance testing Legal & Compliance • Slow down of implementation cycle • Digital know how • Resistance to change

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