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Software Loves Languages (On Passion & Product)

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Video and slides synchronized, mp3 and slide download available at URL https://bit.ly/2tR41Mu.

Isaac Elias talks about finding (or building) a company that lights up a room, product processes that reciprocate affection, hiring people who will give us butterflies, how "engineering-driven" cultures can crush dreams, UX and speed dating, keeping the romance alive, and more. Filmed at qconsf.com.

Isaac Elias is VP Engineering at True Link Financial. Previously, he worked as an engineer at development agencies, edtech, e-commerce, and adtech companies.

Published in: Technology
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Software Loves Languages (On Passion & Product)

  1. 1. SOFTWARE LOVE LANGUAGES Isaac Elias @brainscraps
  2. 2. InfoQ.com: News & Community Site • Over 1,000,000 software developers, architects and CTOs read the site world- wide every month • 250,000 senior developers subscribe to our weekly newsletter • Published in 4 languages (English, Chinese, Japanese and Brazilian Portuguese) • Post content from our QCon conferences • 2 dedicated podcast channels: The InfoQ Podcast, with a focus on Architecture and The Engineering Culture Podcast, with a focus on building • 96 deep dives on innovative topics packed as downloadable emags and minibooks • Over 40 new content items per week Watch the video with slide synchronization on InfoQ.com! https://www.infoq.com/presentations/ company-culture-passion
  3. 3. Purpose of QCon - to empower software development by facilitating the spread of knowledge and innovation Strategy - practitioner-driven conference designed for YOU: influencers of change and innovation in your teams - speakers and topics driving the evolution and innovation - connecting and catalyzing the influencers and innovators Highlights - attended by more than 12,000 delegates since 2007 - held in 9 cities worldwide Presented at QCon San Francisco www.qconsf.com
  4. 4. A QUOTE I’VE BEEN PONDERING SINCE EARLY 2014 (from a controversial figure)
  5. 5. “remember when you would see future movies, and everything was in the sky? That’s the internet.” - Kanye West, 2013 The Jetsons (1962) The Empire Strikes Back (1980)
  6. 6. Elysium (2013)Ready Player One (2017)
  7. 7. YOU ARE BUILDING TOOLS & ENVIRONMENTS FOR HUMANS TO USE
  8. 8. WHAT WILL THOSE PRODUCTS COMMUNICATE? HOW WILL THEY SHAPE & CHANGE THE HUMANS THAT USE THEM?
  9. 9. THIS CLOCK GLOWS IN THE DARK
  10. 10. HOW DO WE BUILD A BETTER, HAPPIER FUTURE? AND ALSO AVOID A TECH DYSTOPIA?
  11. 11. Isaac Elias VP Engineering @brainscraps
  12. 12. “Either you’re lying to me, or there’s something magical going on…” - potential investors, 2018
  13. 13. THE FIVE LOVE LANGUAGES BY GARY CHAPMAN
  14. 14. DON’T MISTAKE “CUSTOMER-OBSESSION” WITH LOVE Principles that can help ‣ Treat people like people, not objects or targets ‣ How can you seek consent & transparency?
  15. 15. LOVE IS LINKED TO FREEDOM ‣ When showing love for people, we yearn for their freedom ‣ We yearn to help them achieve growth on their terms ‣ We will reject anything that oppresses them or doesn’t respect their agency bell hooks
  16. 16. ‣ ON-BOARDING EMAILS ‣ FORM VALIDATIONS ‣ SALES PROCESS
  17. 17. ‣ ON-BOARDING EMAILS ‣ FORM VALIDATIONS ‣ SALES PROCESS
  18. 18. ‣ NOTIFICATIONS! ‣ PRIVACY AND DATA SHARING
  19. 19. ‣ NOTIFICATIONS! ‣ PRIVACY AND DATA SHARING
  20. 20. When a company decides to make privacy a priority ‣ Helps customers ‣ Challenges peers ‣ Changes expectations
  21. 21. ‣ MANAGING COMPLEXITY ‣ AUTOMATING PAIN POINTS ‣ CLARITY IN PRICING
  22. 22. TEXT
  23. 23. ‣ FINDING WAYS TO GIVE BACK ‣ GIVING BEFORE THEY ASK
  24. 24. ‣ BEING PRESENT ‣ EFFICIENCY IN COMMUNICATION ‣ UNDERSTANDING FEATURES
  25. 25. GET TO KNOW YOUR CUSTOMERS ‣ Internal & External ‣ Go to conferences, meetups, gatherings ‣ Do “ride-alongs” to get to know their workflow
  26. 26. ‣ BEING PRESENT ‣ EFFICIENCY IN COMMUNICATION ‣ UNDERSTANDING FEATURES
  27. 27. HOW CAN YOU BUILD A BETTER, HAPPIER FUTURE? EVEN IF YOU’RE “JUST ONE PERSON”?
  28. 28. LET’S DO THIS.
  29. 29. Watch the video with slide synchronization on InfoQ.com! https://www.infoq.com/presentations/ company-culture-passion

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