INNOVATION IN THE
ENTERPRISE

The Secrets of
Intrapreneurs

By Debbie
Madden
Watch the video with slide
synchronization on InfoQ.com!
http://www.infoq.com/presentations
/intrapreneur-enterprise

Info...
Presented at QCon New York
www.qconnewyork.com
Purpose of QCon
- to empower software development by facilitating the sprea...
INNOVATION IS POSSIBLE IN AN ENTERPRISE!

* All images are Pixar films. Thank you Pixar.
YOU WANT TO BE THE INTRAPRENEUR
WHO DRIVES CHANGE
IT’S DIFFICULT TO GET BUY-IN FROM KEY
STAKEHOLDERS
FINDING THE RIGHT BALANCE OF COURAGE
AND HUMILIT Y IS KEY
LEARN 3 SECRETS OF SUCCESSFUL
INTRAPRENEURS
INTRAPRENEUR:
DEFINED
3 SECRETS
INTRAPRENEUR:
DEFINED
3 SECRETS
INTRAPRENEUR: DEFINED
ü  Origins & Examples
ü  10 Commandments
ü  Intrapreneur vs.
Entrepreneur
INTRAPRENEUR: DEFINED
ü  Origins & Examples
ü  10 Commandments
ü  Intrapreneur vs.
Entrepreneur
TIMELINE
¡ 1723 – Entrepreneur defined
¡ 1978 – First time Intrapreneur was written
¡ 1982 – The Economist credits Giff...
INTRAPRENEUR
¡ “A person within a large corporation who takes direct
responsibility for turning an idea into a profitable...
EXAMPLES
INTRAPRENEUR: DEFINED
ü  Origins & Examples
ü  10 Commandments
ü  Intrapreneur vs.
Entrapreneur
THE INTRAPRENEUR’S
10 COMMANDMENTS
1.  Come to work each day willing to be fired.*
2.  Circumvent any orders aimed at stop...
THE INTRAPRENEUR’S
10 COMMANDMENTS
4.  Find people to help you.
5.  Follow your intuition about the people you
choose, and...
THE INTRAPRENEUR’S
10 COMMANDMENTS
6.  Work underground as long as you can –
publicity triggers the corporate immune
syste...
THE INTRAPRENEUR’S
10 COMMANDMENTS
9.  Be true to your goals, but be realistic about
the ways to achieve them.
10.  Honor ...
INTRAPRENEUR: DEFINED
ü  Origins & Examples
ü  10 Commandments
ü  Intrapreneur vs.
Entrapreneur
INTRAPRENEUR VS ENTREPRENEUR:
SIMILARITIES
¡  Committed to driving innovation
¡  Successful at implementing disruptive c...
INTRAPRENEUR VS ENTREPRENEUR:
DIFFERENCES
Intrapreneur

Entrepreneur

¡ Hold in high regard the
existing processes they
a...
INTRAPRENEUR:
DEFINED
3 SECRETS
3 SECRETS
ü  Take Smart Risks
ü  Ask for Help
ü  Be Prepared To Be
Wrong
3 SECRETS
ü  Take Smart Risks
ü  Ask for Help
ü  Be Prepared To Be
Wrong
MY STORY

“When you find
Something Worth
Fighting For,
it can change you”
~ Doug Sundheim
READ THIS BOOK
THE RISKIEST ASSUMPTIONS

Are the ones that once
were true.
3 SECRETS
ü  Take Smart Risks
ü  Ask for Help
ü  Be Prepared To Be
Wrong
CREATE SHARED AGREEMENTS
¡  Create a place where people are happy and want to work with
you to succeed
¡  Hang the Share...
USE THE RULE OF THREE
REMOVE YOURSELF FROM THE EQUATION

What would you tell your best friend to do?
READ THIS BOOK
3 SECRETS
ü  Take Smart Risks
ü  Ask for Help
ü  Be Prepared To Be
Wrong
SMALL, VISIBLE WINS
TIMING, TEAM, VIABILIT Y
READ THIS BOOK
INTRAPRENEUR: DEFINED
* ORIGINS & EXAMPLES
* 10 COMMANDMENTS
* INTRAPRENEUR VS ENTREPRENEUR

3 SECRETS
* TAKE SMART RISKS
...
DEBBIE MADDEN
CEO, CYRUS INNOVATION
FOUNDER, NY INTRAPRENEUR
@DEBBIEMADDEN200
DMADDEN@CYRUSINNOVATION.COM
Watch the video with slide synchronization on
InfoQ.com!
http://www.infoq.com/presentations/intrapreneur
-enterprise
Upcoming SlideShare
Loading in …5
×

Innovation in the Enterprise: The Intrapreneurs behind the Scene

1,316 views

Published on

Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/18tAuDY.

Debbie Madden discusses the types of attributes intrapreneurs have in common, how one can identify an intrapreneur, and what can be done to impact technical innovation from a human perspective? Filmed at qconnewyork.com.

For 17 years, Debbie Madden has helped grow tech companies from the ground up and is currently the Executive Vice President at Cyrus Innovation. Before Cyrus, Debbie flexed her entrepreneurial muscles by founding Fetch-a-Flick, Manhattan's only door-to-door DVD and snack delivery service back in 2002. She is the organizer of NY Intrapreneur: Innovation in the Enterprise.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,316
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Innovation in the Enterprise: The Intrapreneurs behind the Scene

  1. 1. INNOVATION IN THE ENTERPRISE The Secrets of Intrapreneurs By Debbie Madden
  2. 2. Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations /intrapreneur-enterprise InfoQ.com: News & Community Site • 750,000 unique visitors/month • Published in 4 languages (English, Chinese, Japanese and Brazilian Portuguese) • Post content from our QCon conferences • News 15-20 / week • Articles 3-4 / week • Presentations (videos) 12-15 / week • Interviews 2-3 / week • Books 1 / month
  3. 3. Presented at QCon New York www.qconnewyork.com Purpose of QCon - to empower software development by facilitating the spread of knowledge and innovation Strategy - practitioner-driven conference designed for YOU: influencers of change and innovation in your teams - speakers and topics driving the evolution and innovation - connecting and catalyzing the influencers and innovators Highlights - attended by more than 12,000 delegates since 2007 - held in 9 cities worldwide
  4. 4. INNOVATION IS POSSIBLE IN AN ENTERPRISE! * All images are Pixar films. Thank you Pixar.
  5. 5. YOU WANT TO BE THE INTRAPRENEUR WHO DRIVES CHANGE
  6. 6. IT’S DIFFICULT TO GET BUY-IN FROM KEY STAKEHOLDERS
  7. 7. FINDING THE RIGHT BALANCE OF COURAGE AND HUMILIT Y IS KEY
  8. 8. LEARN 3 SECRETS OF SUCCESSFUL INTRAPRENEURS
  9. 9. INTRAPRENEUR: DEFINED 3 SECRETS
  10. 10. INTRAPRENEUR: DEFINED 3 SECRETS
  11. 11. INTRAPRENEUR: DEFINED ü  Origins & Examples ü  10 Commandments ü  Intrapreneur vs. Entrepreneur
  12. 12. INTRAPRENEUR: DEFINED ü  Origins & Examples ü  10 Commandments ü  Intrapreneur vs. Entrepreneur
  13. 13. TIMELINE ¡ 1723 – Entrepreneur defined ¡ 1978 – First time Intrapreneur was written ¡ 1982 – The Economist credits Gifford Pinchot with creating the term Intrapreneur ¡ 1992 – American Heritage Dictionary defines Intrapreneur
  14. 14. INTRAPRENEUR ¡ “A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation” ¡ The act of behaving like an entrepreneur while working within a large organization ¡ The pursuit of opportunity with regard to resources currently controlled
  15. 15. EXAMPLES
  16. 16. INTRAPRENEUR: DEFINED ü  Origins & Examples ü  10 Commandments ü  Intrapreneur vs. Entrapreneur
  17. 17. THE INTRAPRENEUR’S 10 COMMANDMENTS 1.  Come to work each day willing to be fired.* 2.  Circumvent any orders aimed at stopping your dream. 3.  Do any job needed to make your project work, regardless of your job description.
  18. 18. THE INTRAPRENEUR’S 10 COMMANDMENTS 4.  Find people to help you. 5.  Follow your intuition about the people you choose, and work only with the best.
  19. 19. THE INTRAPRENEUR’S 10 COMMANDMENTS 6.  Work underground as long as you can – publicity triggers the corporate immune system. 7.  Never bet on a race unless you are running it. 8.  Remember, it is easier to ask for forgiveness than permission.
  20. 20. THE INTRAPRENEUR’S 10 COMMANDMENTS 9.  Be true to your goals, but be realistic about the ways to achieve them. 10.  Honor your sponsors.
  21. 21. INTRAPRENEUR: DEFINED ü  Origins & Examples ü  10 Commandments ü  Intrapreneur vs. Entrapreneur
  22. 22. INTRAPRENEUR VS ENTREPRENEUR: SIMILARITIES ¡  Committed to driving innovation ¡  Successful at implementing disruptive change ¡  Are passionate about their ideas ¡  Know Failure is Ok as long as you Learn from it ¡  Can write well ¡  Have high accountability. Don’t assume someone else will swoop in and solve the problem.
  23. 23. INTRAPRENEUR VS ENTREPRENEUR: DIFFERENCES Intrapreneur Entrepreneur ¡ Hold in high regard the existing processes they are disrupting ¡ Must get buy-in ¡ Hold in high regard time to market, ideation and validation ¡ Has the freedom to act on a whim ¡ Failure often results in loss of paycheck ¡ Failure results in going back to the drawing board
  24. 24. INTRAPRENEUR: DEFINED 3 SECRETS
  25. 25. 3 SECRETS ü  Take Smart Risks ü  Ask for Help ü  Be Prepared To Be Wrong
  26. 26. 3 SECRETS ü  Take Smart Risks ü  Ask for Help ü  Be Prepared To Be Wrong
  27. 27. MY STORY “When you find Something Worth Fighting For, it can change you” ~ Doug Sundheim
  28. 28. READ THIS BOOK
  29. 29. THE RISKIEST ASSUMPTIONS Are the ones that once were true.
  30. 30. 3 SECRETS ü  Take Smart Risks ü  Ask for Help ü  Be Prepared To Be Wrong
  31. 31. CREATE SHARED AGREEMENTS ¡  Create a place where people are happy and want to work with you to succeed ¡  Hang the Shared Agreements on a wall. Each month: Are these still the right agreements? If so, how are we doing against them? If not, what should we change?
  32. 32. USE THE RULE OF THREE
  33. 33. REMOVE YOURSELF FROM THE EQUATION What would you tell your best friend to do?
  34. 34. READ THIS BOOK
  35. 35. 3 SECRETS ü  Take Smart Risks ü  Ask for Help ü  Be Prepared To Be Wrong
  36. 36. SMALL, VISIBLE WINS
  37. 37. TIMING, TEAM, VIABILIT Y
  38. 38. READ THIS BOOK
  39. 39. INTRAPRENEUR: DEFINED * ORIGINS & EXAMPLES * 10 COMMANDMENTS * INTRAPRENEUR VS ENTREPRENEUR 3 SECRETS * TAKE SMART RISKS * ASK FOR HELP * BE PREPARED TO BE WRONG
  40. 40. DEBBIE MADDEN CEO, CYRUS INNOVATION FOUNDER, NY INTRAPRENEUR @DEBBIEMADDEN200 DMADDEN@CYRUSINNOVATION.COM
  41. 41. Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations/intrapreneur -enterprise

×