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Gamifying Enterprise Mobile Applications: Do We Have a Winner?

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Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/16WVEuZ.

Michelle Andreassen takes a business-to-employee look at UX, prototyping and user testing of gamified enterprise mobile apps to see if these really do bring more value to the company beyond the hype. Filmed at qconnewyork.com.

Michelle Andreassen works in Enterprise Architecture at The LEGO Group, where she is involved in their Enterprise Mobility Project. She is a Stud.MSc. in IT(Web architecture), writing a Master Thesis on Gamification in Enterprise Mobile Applications.

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Gamifying Enterprise Mobile Applications: Do We Have a Winner?

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  2. 2. Presented at QCon New York www.qconnewyork.com Purpose of QCon - to empower software development by facilitating the spread of knowledge and innovation Strategy - practitioner-driven conference designed for YOU: influencers of change and innovation in your teams - speakers and topics driving the evolution and innovation - connecting and catalyzing the influencers and innovators Highlights - attended by more than 12,000 delegates since 2007 - held in 9 cities worldwide
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  49. 49. You have now completed 50% of the presentation. Here’s your reward!
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  51. 51. 1. Know your player 2. Identify the mission 3. Understand human motivation 4. Apply mechanics 5. Manage, monitor and measure Janaki Kumar and Mario Herger
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  56. 56. Usability test Re- design
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  59. 59. Congratulations! You have completed the presentation.

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