Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Crossing the River by Feeling the Stones

8 views

Published on

Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/32oD4QA.

Simon Wardley examines the issue of situational awareness and explains how it applies to technology. Using examples from government and the commercial world, he explores how we can map our environment, identify opportunities to exploit, and learn to play the game. Filmed at qconlondon.com.

Simon Wardley is a Researcher for Leading Edge Forum, a global research and thought leadership programme dedicated to helping large organizations reimagine their organizations and leadership for a technology-driven future. He is also lead practitioner for LEFs Wardley Maps Advisory service which helps client anticipate market and ecosystem developments so they know where to go and why.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Crossing the River by Feeling the Stones

  1. 1. Crossing the river by feeling the stones. simon.wardley@leadingedgeforum.com

  2. 2. InfoQ.com: News & Community Site Watch the video with slide synchronization on InfoQ.com! https://www.infoq.com/presentations/ stuational-awareness/ • Over 1,000,000 software developers, architects and CTOs read the site world- wide every month • 250,000 senior developers subscribe to our weekly newsletter • Published in 4 languages (English, Chinese, Japanese and Brazilian Portuguese) • Post content from our QCon conferences • 2 dedicated podcast channels: The InfoQ Podcast, with a focus on Architecture and The Engineering Culture Podcast, with a focus on building • 96 deep dives on innovative topics packed as downloadable emags and minibooks • Over 40 new content items per week
  3. 3. Purpose of QCon - to empower software development by facilitating the spread of knowledge and innovation Strategy - practitioner-driven conference designed for YOU: influencers of change and innovation in your teams - speakers and topics driving the evolution and innovation - connecting and catalyzing the influencers and innovators Highlights - attended by more than 12,000 delegates since 2007 - held in 9 cities worldwide Presented at QCon London www.qconlondon.com
  4. 4. NStrategy
  5. 5. N Maps Strategy
  6. 6. N Communication Maps Strategy
  7. 7. N Patterns Communication Maps Strategy
  8. 8. N Patterns Communication Maps Strategy Anticipation
  9. 9. N Organisation Patterns Communication Maps Strategy Anticipation
  10. 10. N Organisation Patterns Communication Maps Strategy Anticipation Leadership
  11. 11. N Organisation Patterns Communication Maps Strategy Anticipation Leadership SERVERLESS
  12. 12. N Patterns Communication Maps Strategy Anticipation Organisation Leadership SERVERLESS
  13. 13. Fotango website, 2005, courtesy of CEO.
  14. 14. FAKE CEO
  15. 15. Eigenberg Fotografie, Nov 2013, CC by 2.0 https://www.flickr.com/photos/damionroeien/11122262203 Humour, Wit, & Satire of the Seventeenth Century, 1883, Public Domain, https://www.flickr.com/photos/britishlibrary/11283423564
  16. 16. Navigation Learning Strategy
  17. 17. Alchemy Navigation Story telling Learning Secrets of success Strategy Magic frameworks
  18. 18. Alchemy Navigation Story telling Learning Secrets of success Strategy Magic frameworks Situational Awareness Low
  19. 19. Chess Alchemy Visual Navigation Story telling Context specific Learning Secrets of success Position and movement Strategy Magic frameworks High Situational Awareness Low
  20. 20. Why did you bomb that hill?
  21. 21. X Thermopylae Athens Thebes X X Artemisium NPersians
  22. 22. X Thermopylae Athens Thebes X X Artemisium N Army Navy Persians
  23. 23. Strengths Weaknesses Opportunities Threats A well trained Spartan army Get rid of the Spartans Get rid of the Persians Persians get rid of us The Oracle says a really dodgy film might be produced over 2,000 years later A lot of Persians ARE turning up A high level of motivation not to become a Persian slave The Ephors might stop the Spartans turning up
  24. 24. magic frameworkposition and movement What would you use to communicate and determine strategy in battle?
  25. 25. Chess Alchemy Visual Navigation Story telling Context specific Learning Secrets of success Position and movement Strategy Magic frameworks High Situational Awareness Low FAKE CEO
  26. 26. N Patterns Communication Maps Strategy Anticipation Organisation Leadership SERVERLESS
  27. 27. WHY DO MAPS MATTER?
  28. 28. Julian Mason, APR 2011, CC by 2.0 https://www.flickr.com/photos/meandmyshadow/5687986018/
  29. 29. The Strategy Cycle Sun Tzu's five factors Purpose
  30. 30. The Strategy Cycle Sun Tzu's five factors Purpose Landscape
  31. 31. The Strategy Cycle Sun Tzu's five factors Purpose Landscape Climate
  32. 32. The Strategy Cycle Sun Tzu's five factors Purpose Landscape Climate Doctrine
  33. 33. The Strategy Cycle Sun Tzu's five factors Purpose Landscape Climate Doctrine Leadership
  34. 34. The Strategy Cycle Sun Tzu's five factors Purpose Landscape Climate Doctrine Leadership
  35. 35. The Strategy Cycle Sun Tzu's five factors Purpose Landscape Climate Doctrine Leadership
  36. 36. John Boyd, USAF Public Domain, US Gov, 2012
  37. 37. The Strategy Cycle Sun Tzu's five factors John Boyd’s OODA loop Purpose Landscape Climate Doctrine Leadership The “game”
  38. 38. Observe The Strategy Cycle Sun Tzu's five factors John Boyd’s OODA loop Purpose Landscape Climate Doctrine Leadership The “game”
  39. 39. Observe The Strategy Cycle Sun Tzu's five factors John Boyd’s OODA loop Orient Purpose Landscape Climate Doctrine Leadership The “game”
  40. 40. Observe Decide The Strategy Cycle Sun Tzu's five factors John Boyd’s OODA loop Orient Purpose Landscape Climate Doctrine Leadership The “game” Act
  41. 41. IMPORTANCE OF WHY!
  42. 42. Observe Decide The Strategy Cycle Sun Tzu's five factors John Boyd’s OODA loop The two types of why Orient Purpose Landscape Climate Doctrine Leadership The “game” why of purpose Act
  43. 43. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act The Strategy Cycle Sun Tzu's five factors John Boyd’s OODA loop The two types of why
  44. 44. Why of purpose = To Win!
  45. 45. Why of movement = here or there?
  46. 46. Movement = LEARNING Checkmate
  47. 47. Movement = LEARNING Checkmate Perceive
  48. 48. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act
  49. 49. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act
  50. 50. Photo Storage Data Centre Power Print Web Site CRM Image Manipulation Compute Customer Systems Map Framework
  51. 51. WHAT IS A MAP?
  52. 52. Nottingham London Dover M1 M2 Nottingham London Dover M1 M2 Nottingham London Dover M1 M2 3 GRAPHS ARE THE SAME
  53. 53. Nottingham London Dover M1 M2 Nottingham London Dover M1 M2 Nottingham London Dover M1 M2 Nottingham London Dover M1 M2 Nottingham London Dover M1 M2 Nottingham London Dover M1 M2 N NN 3 MAPS ARE DIFFERENT 3 GRAPHS ARE THE SAME
  54. 54. X Thermopylae Athens Thebes X X Artemisium NN Thebes X X Thermopylae Space has meaning!
  55. 55. X Thermopylae Athens Thebes X X Artemisium NN Thebes X
  56. 56. X Thermopylae Athens Thebes X X Artemisium NN Thebes X
  57. 57. X Thermopylae Athens Thebes X X Artemisium NN Thebes X X Thermopylae
  58. 58. Photo Storage Data Centre Power Print Web Site CRM Image Manipulation Compute Customer Systems Map Framework
  59. 59. Photo Storage Data Centre Power Print Web Site CRM Image Manipulation Compute Customer Systems Map Framework
  60. 60. Photo Storage Power Print Web Site CRM Image Manipulation Compute Customer Data Centre Systems Map Framework
  61. 61. HOW TO CREATE A MAP?
  62. 62. Photo Storage Power Print Web Site CRM Image Manipulation Compute Customer Data Centre Framework Systems Diagram
  63. 63. Online Photo Storage Print Web Site Online Image Manipulation Customer ANCHOR
  64. 64. Online Photo Storage Data Centre Power Print Web Site Platform CRM Online Image Manipulation Compute Customer ValueChain VisibleInvisible POSITION (VISIBILITY)
  65. 65. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform POSITION (VISIBILITY) MOVEMENT (EVOLUTION) Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
  66. 66. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Data Centre Power Web Site CRM Compute Customer Platform 2005
  67. 67. N Patterns Communication Maps Strategy Anticipation Organisation Leadership SERVERLESS
  68. 68. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible PUBLIC CUP OF TEA TEA POWER ValueChain VisibleInvisible WATER HOT WATER BUSINESS CUP KETTLE
  69. 69. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible PUBLIC CUP OF TEA TEA POWER ValueChain VisibleInvisible WATER HOT WATER BUSINESS CUP KETTLE ANCHOR
  70. 70. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible PUBLIC CUP OF TEA TEA POWER ValueChain VisibleInvisible WATER HOT WATER BUSINESS CUP KETTLE STAFF
  71. 71. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible PUBLIC CUP OF TEA TEA POWER ValueChain VisibleInvisible WATER HOT WATER BUSINESS STAFF CUP KETTLE
  72. 72. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible PUBLIC CUP OF TEA TEA POWER ValueChain VisibleInvisible WATER HOT WATER BUSINESS STAFF CUP KETTLE +$0.15 +$0.05 +$0.20 +$0.15 +$0.05 +$0.05 +$0.10 +$0.05 +$0.55
  73. 73. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible PUBLIC CUP OF TEA TEA POWER ValueChain VisibleInvisible WATER HOT WATER BUSINESS STAFF CUP KETTLE +$0.15 +$0.05 +$0.20 +$0.15 +$0.05 +$0.05 +$0.10 +$0.05 +$0.55 Company unit Revenue 0.55 Cost of Goods sold 0.40 Tea 0.15 Water 0.05 Power 0.05 Staff 0.10 Cup 0.05 Operating Profit 0.15 Other Expense Depreciation (Kettle) 0.10 Net Income 0.05
  74. 74. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible PUBLIC CUP OF TEA TEA POWER ValueChain VisibleInvisible WATER HOT WATER BUSINESS STAFF CUP KETTLE +use standard kettles
  75. 75. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible PUBLIC CUP OF TEA TEA POWER ValueChain VisibleInvisible WATER HOT WATER BUSINESS STAFF CUP KETTLE +use standard kettles BRAND EXCLUSIVITY
  76. 76. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible PUBLIC CUP OF TEA TEA POWER ValueChain VisibleInvisible WATER HOT WATER BUSINESS CUP KETTLE STAFF ANCHOR Robots +$0.20 +$0.15 +$0.05 +$0.05 +$0.10 +$0.05 +$0.55 +$0.15 +$0.05 +use standard kettles BRAND EXCLUSIVITY
  77. 77. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count Department
  78. 78. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count Department Weighing machines System
  79. 79. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count Department Weighing machines DIGITAL System
  80. 80. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count System Department Weighing machines Paper Forms
  81. 81. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count System Department Weighing machines Goods in Paper Forms
  82. 82. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count System Department Weighing machines Distribution site Goods in Paper Forms
  83. 83. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count System Department Weighing machines Distribution site Purchasing Delivery agent Printing facility Goods in Paper Forms
  84. 84. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count System Department Weighing machines Distribution site Purchasing Delivery agent CRM Website User Printing facility Goods in Paper Forms
  85. 85. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count System Department Weighing machines Distribution site Purchasing Delivery agent CRM Website User Printing facility Goods in Paper Forms
  86. 86. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count Department CRM Website User Select count (*) from [table]
  87. 87. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count Department CRM Website User Select count (*) from [table] vs
  88. 88. N Patterns Communication Maps Strategy Anticipation Organisation Leadership SERVERLESS
  89. 89. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act
  90. 90. Climate Rules that influence the game
  91. 91. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Data Centre Power Web Site CRM Compute Customer Platform
  92. 92. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Data Centre Power Web Site CRM Compute Customer Platform +efficiency Climatic pattern Everything evolves
  93. 93. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Data Centre Power Web Site CRM Compute Customer Platform +efficiency +Inertia Climatic pattern Past success breeds inertia
  94. 94. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Data Centre Power Web Site CRM Compute Customer Platform +efficiency +Inertia Climatic pattern Efficiency enables innovation
  95. 95. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Adjacent Unexplored Data Centre Power Web Site CRM Compute Customer Platform +efficiency +Inertia
  96. 96. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Data Centre Power Web Site CRM Compute Customer Platform +efficiency +Inertia +Worth Climatic pattern Higher order systems create new sources of worth
  97. 97. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Operational efficiency Volume Operations Ordered Known Measured Stable Standard Obvious Low Margin Essential Ubiquitous Defined Cost of doing business Experimentation Chaotic Uncertain Unpredictable Changing Different Exciting Future Worth Unusual Rare Poorly understood Differential Competitive Advantage Web Site CRM Compute Customer Platform
  98. 98. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible AGILE / In-house Strong Weak focus on reducing cost of change
  99. 99. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible SIX SIGMA / Outsource StrongWeak AGILE / In-house Strong Weak focus on reducing deviation focus on reducing cost of change
  100. 100. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible SIX SIGMA / Outsource StrongWeak AGILE / In-house Strong Weak Strong WeakWeak LEAN / Off the shelf product focus on learning & reducing waste focus on reducing deviation focus on reducing cost of change
  101. 101. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible SIX SIGMA / Outsource StrongWeak AGILE / In-house Strong Weak Strong WeakWeak LEAN / Off the shelf product focus on learning & reducing waste focus on reducing deviation focus on reducing cost of change NOT Agile everywhere?
  102. 102. Heretic! Burn him!
  103. 103. Data Centre Power Platform HR Architects GIS Engineers Public Compute PIMSERPM Finance Web site RISK CRM WISE 3D Visualisation Land Registry BIM Collaboration Portal Systems Diagram
  104. 104. Data Centre Power Platform HR Architects GIS Engineers Public Compute PIMSERPM Finance Web site RISK CRM WISE 3D Visualisation Land Registry BIM Collaboration Portal outsource to utility suppliers, Six Sigma
  105. 105. Data Centre Power Platform HR Architects GIS Engineers Public Compute PIMSERPM Finance Web site RISK CRM WISE 3D Visualisation Land Registry BIM Collaboration Portal use off the shelf products, Lean
  106. 106. Data Centre Power Platform HR Architects GIS Engineers Public Compute PIMSERPM Finance Web site RISK CRM WISE 3D Visualisation Land Registry BIM Collaboration Portal build in-house with Agile techniques
  107. 107. Data Centre Power Platform HR Architects GIS Engineers Public Compute PIMSERPM Finance Web site RISK CRM WISE 3D Visualisation Land Registry BIM Collaboration Portal outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques
  108. 108. Data Centre Power Platform HR Architects GIS Engineers Public Compute PIMSERPM Finance Web site RISK CRM WISE 3D Visualisation Land Registry BIM Collaboration Portal outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques 387,429,489
  109. 109. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Data Centre Power Platform HR Architect GIS Engineers Public Compute PIMS ERPM Finance Web site RISK CRMWISE 3D Visualisation Land Registry BIM Collaboration Portal 2012
  110. 110. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible outsource to utility suppliers, Six Sigma Data Centre Power Platform HR Architect GIS Engineers Public Compute PIMS ERPM Finance Web site RISK CRMWISE 3D Visualisation Land Registry BIM Collaboration Portal
  111. 111. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible outsource to utility suppliers, Six Sigma use off the shelf products, Lean Data Centre Power Platform HR Architect GIS Engineers Public Compute PIMS ERPM Finance Web site RISK CRMWISE 3D Visualisation Land Registry BIM Collaboration Portal
  112. 112. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques Data Centre Power Platform HR Architect GIS Engineers Public Compute PIMS ERPM Finance Web site RISK CRMWISE 3D Visualisation Land Registry BIM Collaboration Portal
  113. 113. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques Data Centre Power Platform HR Architect GIS Engineers Public Compute PIMS ERPM Finance Web site RISK CRMWISE 3D Visualisation Land Registry BIM Collaboration Portal Doctrine Use appropriate methods
  114. 114. Should we outsource or build our own? A B
  115. 115. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible A B Should we outsource or build our own?
  116. 116. N Patterns Communication Maps Strategy Anticipation Organisation Leadership SERVERLESS
  117. 117. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act
  118. 118. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform 2005
  119. 119. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform +efficiency
  120. 120. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform +efficiency +Inertia
  121. 121. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform +efficiency +Inertia +Worth
  122. 122. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Where to Invest? Here? Here? Here? Here? Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform +efficiency +Inertia +Worth
  123. 123. N Patterns Communication Maps Strategy Anticipation Organisation Leadership SERVERLESS
  124. 124. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act
  125. 125. Doctrine universally applicable principles regardless of context
  126. 126. Emergency Services Mobile Communication Platfom (ESMCP)
  127. 127. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Emergency Function Doctrine Focus on user needs
  128. 128. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Mobile Network Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Local Apps Store App Catalogue Stats App Certification Device Catalogue Secure Data Service Device Location Services Device Certification Device Enhancements Bespoke Coverage Control Room Connections Network Statistics Fault Visualisation MDM / MAM Purchasing Billing Radio Site Coverage System Support Services Emergency Function CO User Orgs LTE Network Enhancement Doctrine Think small (as in know the details)
  129. 129. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Mobile Network Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Local Apps Store App Catalogue Stats App Certification Device Catalogue Secure Data Service Device Location Services Device Certification Device Enhancements Bespoke Coverage Control Room Connections Network Statistics Fault Visualisation MDM / MAM Purchasing Billing Radio Site Coverage System Support Services Emergency Function CO User Orgs LTE Network Enhancement Doctrine Means of Learning
  130. 130. +Borders +Immigration +Police
  131. 131. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution Email (7) Data Centre (5) Compute (10) Power (15) Finance (6) Procurement (4) Platform (10) E-Catalogue (7) CRM (7) HR (7) E-Commerce Payment (5) Storage (8) User Registration (6) Website (9) Document Management System (8) Doctrine Duplication Doctrine Bias
  132. 132. Duplication Technology Industry 1,000+ (estimated) Risk management Global Finance 300+ ECM systems Global Pharma 170 Cloud projects Global Technology 118 Workflow systems Government 14 CRM system National Bank 6 General Rule of Thumb Everywhere
  133. 133. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Mobile Network Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Local Apps Store App Catalogue Stats App Certification Device Catalogue Secure Data Service Device Location Services Device Certification Device Enhancements Bespoke Coverage Control Room Connections Network Statistics Fault Visualisation MDM / MAM Purchasing Billing Radio Site Coverage System Support Services Emergency Function CO User Orgs LTE Network Enhancement Doctrine Remove Duplication
  134. 134. Harvest Hawk, idea to combat operations in 18 months
  135. 135. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Mobile Network Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Local Apps Store App Catalogue Stats App Certification Device Catalogue Secure Data Service Device Location Services Device Certification Device Enhancements Bespoke Coverage Control Room Connections Network Statistics Fault Visualisation MDM / MAM Purchasing Billing Radio Site Coverage System Support Services Emergency Function CO User Orgs LTE Network Enhancement Doctrine Think small (as in contracts)
  136. 136. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Mobile Network Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Local Apps Store App Catalogue Stats App Certification Device Catalogue Secure Data Service Device Location Services Device Certification Device Enhancements Bespoke Coverage Control Room Connections Network Statistics Fault Visualisation MDM / MAM Purchasing Billing Radio Site Coverage System Support Services Emergency Function CO User Orgs LTE Network Enhancement Microservices?
  137. 137. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible SIX SIGMA / Outsource StrongWeak AGILE / In-house Strong Weak Strong WeakWeak LEAN / Off the shelf product focus on learning & reducing waste focus on reducing deviation focus on reducing cost of change Climatic pattern No one size fits all
  138. 138. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Mobile Network Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Local Apps Store App Catalogue Stats App Certification Device Catalogue Secure Data Service Device Location Services Device Certification Device Enhancements Bespoke Coverage Control Room Connections Network Statistics Fault Visualisation MDM / MAM Purchasing Billing Radio Site Coverage System Support Services Emergency Function CO User Orgs LTE Network Enhancement outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques Doctrine Use appropriate methods
  139. 139. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Mobile Network Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Local Apps Store App Catalogue Stats App Certification Device Catalogue Secure Data Service Device Location Services Device Certification Device Enhancements Bespoke Coverage Control Room Connections Network Statistics Fault Visualisation MDM / MAM Purchasing Billing Radio Site Coverage System Support Services Emergency Function CO User Orgs LTE Network Enhancement outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques Team 5 Team 6 Team 1 Team 3 Team 4 Team 2 Team 7 Team 8 Team 9 Team 10 Doctrine Think small (use cells)
  140. 140. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Mobile Network Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Local Apps Store App Catalogue Stats App Certification Device Catalogue Secure Data Service Device Location Services Device Certification Device Enhancements Bespoke Coverage Control Room Connections Network Statistics Fault Visualisation MDM / MAM Purchasing Billing Radio Site Coverage System Support Services Emergency Function CO User Orgs LTE Network Enhancement outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques Team 5 Team 6 Team 1 Team 3 Team 4 Team 2 Team 7 Team 8 Team 9 Team 10 Microservices + 
 cell based teams?
  141. 141. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Mobile Network Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Local Apps Store App Catalogue Stats App Certification Device Catalogue Secure Data Service Device Location Services Device Certification Device Enhancements Bespoke Coverage Control Room Connections Network Statistics Fault Visualisation MDM / MAM Purchasing Billing Radio Site Coverage System Support Services Emergency Function CO User Orgs LTE Network Enhancement Team 6 Team 1 Team 3 Team 4 Team 2 Team 7 Team 8 Team 9 Team 10 Pioneers Settlers Town Planners Team 5 Doctrine Think aptitude and attitude
  142. 142. GCHQ, Boiling Frogs, 2016, Crown Copyright, https://github.com/gchq/BoilingFrogs
  143. 143. CEO CIO CFO CBO COO IT & Project Mgmt. Finance & HR Business Dev, Marketing PR & Sales Ops & Customer Support 2002
  144. 144. CEO CIO CFO CBO COO IT & Project Mgmt. Finance & HR Business Dev, Marketing PR & Sales Ops & Customer Support
  145. 145. CEO CIO CFO CBO COO IT & Project Mgmt. Finance & HR Business Dev, Marketing PR & Sales Ops & Customer Support Product Owner Product Owner 2003
  146. 146. CEO CIO CFO CBO COO IT & Project Mgmt. Finance & HR Business Dev, Marketing PR & Sales Ops & Customer Support Product Owner Product Owner
  147. 147. CEO CIO CFO CBO COO IT & Project Mgmt. Finance & HR Business Dev, Marketing PR & Sales Ops & Customer Support Product Owner Product OwnerDev Dev Core Core 2004
  148. 148. CEO CIO CFO CBO COO IT & Project Mgmt. Finance & HR Business Dev, Marketing PR & Sales Ops & Customer Support Product Owner Product OwnerDev Core Dev Core
  149. 149. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible CORE
  150. 150. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible DEV CORE
  151. 151. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible DEV CORE
  152. 152. You look after this!
  153. 153. You look after this! Where’s the documentation?
  154. 154. Heretic Burn them!
  155. 155. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible DEV Nothing was evolving CORE
  156. 156. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible DEV DEV Nothing was evolving CORE
  157. 157. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible DEV DEV Nothing was evolving Increasing instability CORE
  158. 158. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible DEV DEV Nothing was evolving Increasing instability Open Warfare CORE
  159. 159. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible DEV DEV Missing “middle” CORE
  160. 160. CEO Chief Pioneer Chief Settler Chief TP 2005
  161. 161. CEO Chief Pioneer Chief Settler Chief TP APTITUDES
  162. 162. CEO Chief Pioneer Chief Settler Chief TP Product Owner Product Owner
  163. 163. CEO Chief Pioneer Chief Settler Chief TP Product Owner Product Owner
  164. 164. CEO Chief Pioneer Chief Settler Chief TP Product Owner Product Owner
  165. 165. CEO Chief Pioneer Chief Settler Chief TP Product Owner Product Owner 2006
  166. 166. CEO Chief Pioneer Chief Settler Chief TP Product Owner Product Owner 2006 SYSTEM OF THEFT
  167. 167. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Mobile Network Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Local Apps Store App Catalogue Stats App Certification Device Catalogue Secure Data Service Device Location Services Device Certification Device Enhancements Bespoke Coverage Control Room Connections Network Statistics Fault Visualisation MDM / MAM Purchasing Billing Radio Site Coverage System Support Services Emergency Function CO User Orgs LTE Network Enhancement Team 6 Team 1 Team 3 Team 4 Team 2 Team 7 Team 8 Team 9 Team 10 Pioneers Settlers Town Planners Team 5
  168. 168. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible EVOLUTIONARY FLOW Mobile Network Ambient User Video Job Dispatch Messaging D2D Telephony P2P P2MP Core Apps Common Apps Local Apps Store App Catalogue Stats App Certification Device Catalogue Secure Data Service Device Location Services Device Certification Device Enhancements Bespoke Coverage Control Room Connections Network Statistics Fault Visualisation MDM / MAM Purchasing Billing Radio Site Coverage System Support Services Emergency Function CO User Orgs LTE Network Enhancement Team 6 Team 1 Team 3 Team 4 Team 2 Team 7 Team 8 Team 9 Team 10 Pioneers Settlers Town Planners Team 5
  169. 169. Order Server Goods In Modify Mount New Capacity Compute Needed Rack PROCESS FLOW
  170. 170. Order Server Goods In Modify Mount New Capacity Bottleneck Compute Needed Rack PROCESS FLOW
  171. 171. Order Server Goods In Modify Mount New Capacity Bottleneck Compute Needed Rack +Robotics (automate) PROCESS FLOW
  172. 172. Order Server Goods In Modify Mount New Capacity Bottleneck Compute Needed Rack +Robotics (automate) Current Robotic Cost per install failure US$2,500.00 US$2,500.00 % likelihood of failure 8.0% 0.5% Avg cost of fail per install US$200 US$13 Time to install (mins) 120 30 Labour cost per install US$129 US$11 Annual number of install 8,000 8,000 Total annual cost of Install US$1,028,571 US$85,714 Total annual cost of failures US$1,600,000 US$100,000 Total annual cost US$2,628,571 US$185,714 Investment / Capex US$0 US$2,000,000 ROI < 1 year PROCESS FLOW
  173. 173. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Compute User
  174. 174. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Compute User Order Server Goods In Server
  175. 175. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Compute Modify Rack User Order Server Goods In Server Mount
  176. 176. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Compute Modify Rack User Order Server Goods In Server Mount
  177. 177. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Compute Modify Rack User Order Server Goods In Server Mount EVOLUTIONARY FLOW
  178. 178. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible EVOLUTIONARY FLOW Compute Modify Rack User Order Server Goods In Server Mount PROCESS FLOW
  179. 179. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible User Compute Modify Rack Order Server Goods In Server Mount
  180. 180. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Compute User Modify Rack Order Server Goods In Server Mount PROCESS FLOW
  181. 181. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Compute User Modify Rack Order Server Goods In Server Mount PROCESS FLOW Compute Modify Rack User Server Mount PROCESS FLOW
  182. 182. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count System Department Weighing machines Distribution site Purchasing Delivery agent CRM Website User Printing facility Goods in Paper Forms
  183. 183. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count System Department Weighing machines Distribution site Purchasing Delivery agent CRM Website User Printing facility Goods in Paper Forms DIGITAL PROCESS FLOW
  184. 184. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count System Department Weighing machines Distribution site Purchasing Delivery agent CRM Website User Printing facility Goods in Paper Forms EVOLUTIONARY FLOW
  185. 185. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Count System Department Weighing machines Distribution site Purchasing Delivery agent CRM Website User Printing facility Goods in Paper Forms Electronic Records
  186. 186. N Patterns Communication Maps Strategy Anticipation Organisation Leadership SERVERLESS
  187. 187. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act
  188. 188. Strategy Context specific forms of gameplay
  189. 189. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Where to Invest? Here? Here? Here? Here? Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform +efficiency +Inertia +Worth
  190. 190. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform +efficiency +Inertia +Worth Gameplay Accelerate, de- accelerate & constraints Open Fear, uncertainty & doubt +Constraints
  191. 191. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Here? Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform +efficiency Open 2005
  192. 192. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible What is this?
  193. 193. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Gameplay ILC Component service
  194. 194. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Componentisation effect Component service
  195. 195. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Componentisation effect Component service Component service
  196. 196. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Componentisation effect Component service Component service
  197. 197. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Others build new things (innovate) Componentisation effect Component service Component service
  198. 198. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Identify patterns through meta data (leverage) Others build new things (innovate) Componentisation effect Component service Component service
  199. 199. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible The ever growing platform (commoditise) Identify patterns through meta data (leverage) Others build new things (innovate) Componentisation effect Component service Component service
  200. 200. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible COMMODITISE Componentisation effect Component service Component service LEVERAGE INNOVATE Size of Ecosystem (Apparent) rate of innovation customer focus efficiency
  201. 201. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform +efficiency Open
  202. 202. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible New Applications User Need AI Services (Speech / Vision / Chat) ML Platforms ML Engines Compute
  203. 203. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible SENSING ENGINE New Applications User Need AI Services (Speech / Vision / Chat) ML Platforms ML Engines Compute
  204. 204. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act
  205. 205. Mark Fowler, Dec 2006, https://www.flickr.com/photos/twoshortplanks/314161151 Anita Hart, April 2007, CC BY-NC-ND 2.0 https://www.flickr.com/photos/anitakhart/472099476
  206. 206. Developeraccounts Time (days since start) actual forecast beta alpha
  207. 207. 3D TV
  208. 208. SWOTMAP How many times have you ever learned from a past …
  209. 209. Ubuntu Logo, https://www.ubuntu.com/legal/terms-and-policies/intellectual-property-policy
  210. 210. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Platform Compute Compute Utility Co-evolved management tools and practice (Devops) Physical Server Server OS Guest OS New Applications (Developers) Here! Here! Here! Here! 2008
  211. 211. Cloud 20102008 Windows Other RHEL 70% Ubuntu Windows RHEL
  212. 212. N Patterns Communication Maps Strategy Anticipation Organisation Leadership SERVERLESS
  213. 213. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute
  214. 214. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute
  215. 215. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system
  216. 216. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system
  217. 217. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system High MTTR
  218. 218. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system Novel architectural practice High MTTR
  219. 219. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system High MTTR Novel architectural practice
  220. 220. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system High MTTR Good architectural practice New Faction
  221. 221. LOLs, no capacity planning!
  222. 222. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Good architectural practice Framework Emerging coding practice Operating system High MTTR
  223. 223. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Good architectural practice Framework Operating system High MTTR Emerging coding practice
  224. 224. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Best coding practice Operating system High MTTR
  225. 225. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Best coding practice Operating system High MTTR CLOUD
  226. 226. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Operating system Best coding practice Novel architectural practice High MTTR Low MTTR CLOUD
  227. 227. Make my stuff “cloudy”
  228. 228. The end of cloud is nigh ...
  229. 229. Shouldn't our architecture evolve as well?
  230. 230. Heretic Burn him!
  231. 231. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Operating system Best coding practice Novel architectural practice Low MTTR Inertia CLOUD
  232. 232. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Operating system Best coding practice Novel architectural practice Low MTTR CLOUD
  233. 233. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Framework Operating system Best coding practice Good architectural practice (DevOps) New Faction CLOUD
  234. 234. It’s all about user needs, iterative cycles, automation, collaboration, …
  235. 235. So was ITIL
  236. 236. Heretic Burn him!
  237. 237. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) Framework CLOUD
  238. 238. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) SERVERLESS CLOUD Framework
  239. 239. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible New Faction Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (???) SERVERLESS CLOUD
  240. 240. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (???) Low MTTRHigh MTTR New Legacy SERVERLESS CLOUD New Faction
  241. 241. DevOps is the new legacy?
  242. 242. Containers FTW Burn him!
  243. 243. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (???) Low MTTRHigh MTTR LESS VISIBLE SERVERLESS CLOUD
  244. 244. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible SERVERLESS CLOUD Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (???) Low MTTRHigh MTTR WE WON’T CARE
  245. 245. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible SERVERLESS CLOUD Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (???) Low MTTRHigh MTTR WE WON’T CARE
  246. 246. WHAT PRACTICES?
  247. 247. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application Pipeline user need +worth
  248. 248. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application Pipeline user need SERVERLESS +worth API markets Code repositories AWS LAMBDA AWS API Gateway AWS Serverless Application Repository 2018
  249. 249. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application Pipeline user need SERVERLESS +worth emerging practice market reporting management of capital flow AWS LAMBDA AWS API Gateway AWS Serverless Application Repository Conversational Programming serverless security 2018 API markets Code repositories
  250. 250. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible PUBLIC CUP OF TEA TEA POWER ValueChain VisibleInvisible WATER HOT WATER BUSINESS STAFF CUP KETTLE +$0.20 +$0.15 +$0.15 +$0.05 +$0.05 +$0.05 +$0.10 +$0.05 +$0.55 Company unit Revenue 0.55 Cost of Goods sold 0.40 Tea 0.15 Water 0.05 Power 0.05 Staff 0.10 Cup 0.05 Operating Profit 0.15 Other Expense Depreciation (Kettle) 0.10 Net Income 0.05
  251. 251. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible PUBLIC ValueChain VisibleInvisible BUSINESS location.car () +$0.20 +$0.15 +$0.15 +$0.05 +$0.05 +$0.05 +$0.10 +$0.05 +$0.55 Company unit Revenue 0.55 Cost of Goods sold 0.40 location () 0.15 location.getNear() 0.05 rank() 0.05 location.car() 0.10 user.getProfile() 0.05 car.getProfiles() 0.10 Operating Profit 0.05 Net Income 0.05 hailCar() location() car.getProfiles() rank() location.getNear() location.verify() user.getProfile()
  252. 252. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Refactoring PUBLIC ValueChain VisibleInvisible BUSINESS location.car () +$0.20 +$0.15 +$0.15 +$0.05 +$0.05 +$0.05 +$0.10 +$0.05 +$0.55 hailCar() location() car.getProfiles() rank() location.getNear() location.verify() user.getProfile()
  253. 253. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Refactoring PUBLIC ValueChain VisibleInvisible BUSINESS location.car () +$0.20 +$0.15 +$0.15 +$0.05 +$0.05 +$0.05 +$0.10 +$0.05 +$0.55 hailCar() location() car.getProfiles() rank() location.getNear() location.verify() user.getProfile() Observability of capital flow!
  254. 254. Meet your future data centre, head of operations and lead developer …
  255. 255. RECAP
  256. 256. N Organisation Patterns Communication Maps Strategy Anticipation Leadership SERVERLESS
  257. 257. MEDIUM.COM/WARDLEYMAPS
  258. 258. “Crossing the river by feeling the stones” Deng Xiaoping manhhai, Mar 2016, CC BY 2.0 https://www.flickr.com/photos/13476480@N07/26020947416/
  259. 259. Thank you @swardley medium.com/wardleymaps leadingedgeforum.com simon.wardley@leadingedgeforum.com
  260. 260. Watch the video with slide synchronization on InfoQ.com! https://www.infoq.com/presentations/ stuational-awareness/

×