1.
Why You Need a
Content Strategy
Val Swisher
CEO, Content Rules, Inc.
@ContentRulesInc
#IDW2017

2.
We are moving from a world in which we
PROGRAMcomputers to do things for us
To a place where computers LEARN
and draw inferences and conclusions for us
@ContentRulesInc #IDW2017

3.
We are moving from a world in which we
TYPEandREAD
To a place where we SPEAKand
LISTEN
@ContentRulesInc #IDW2017

4.
Today
@ContentRulesInc #acrolinxcc @ContentRulesInc #IDW2017

5.
Tomorrow
@ContentRulesInc #acrolinxcc @ContentRulesInc #IDW2017

6.
@ContentRulesInc #acrolinxcc @ContentRulesInc #IDW2017

7.
@ContentRulesInc #acrolinxcc @ContentRulesInc #IDW2017

8.
@ContentRulesInc #IDW2017

9.
@ContentRulesInc #IDW2017
A content strategy is a
well-thought out plan
for your content.

10.
Top 10 signs
that you need a
content strategy

11.
@ContentRulesInc #IDW2017
You’ve lost track
of your content.
10

12.
@ContentRulesInc #IDW2017
Customers
cannot
find
answers.
9

13.
@ContentRulesInc #IDW2017
Your
company is
about to go
global...
You’re
frightened.
8

14.
@ContentRulesInc #IDW2017
You have no
corporate
standards.
7

15.
@ContentRulesInc #IDW2017
Your
translations
are expensive
and of
questionable
quality.
6

16.
@ContentRulesInc #IDW2017
You have a
different
version of the
same content
for each
device type.
5

17.
Updating
the same
content in
14 places
is tedious.
@ContentRulesInc #IDW2017
4

18.
@ContentRulesInc #IDW2017
Creating
content is an
interpretive
dance.
3

19.
@ContentRulesInc #IDW2017
Copy,
paste, and
tweak is
your go-to
method.
2

20.
You want
to be
prepared
for the
future.
1
@ContentRulesInc #IDW2017

21.
@ContentRulesInc #IDW2017