For decades, we have aspired to deliver the right content in the right format and touchpoint at the right time to the right customers. But, the data needed to drive it often lagged behind our aspirations. We have been stuck in a cocoon of delays, indefinitely held in an awkward state somewhere between caterpillar and butterfly.
But, today, data and technology have largely caught up to our aspirations. It’s time to break free of our cocoon and fly. This presentation will explain how putting data into a system of content intelligence makes content delivery decisions smarter, more efficient–and ultimately more effective.
• learn what content intelligence is and why it’s beneficial
• discover a 3-step process for establishing content intelligence
• see examples of using content intelligence to elevate content delivery
This presentation was given at Information Development World on May 16, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.