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Discover how technology integrates print as a necessary and important component of omnichannel marketing. Learn how forward-thinking brands are using print with mobile and AR technologies to captivate and influence users. Find out how the neuroscience of touch elevates memory recall, emotional pull, and perception of the brand. Be prepared for a sensory experience with case history from brands that have mastered the science of touch by leveraging the impacts of haptics on customer behavior.
• Why print is now, more than ever, an effective medium for brand marketers.
• How print outranks digital on the haptics scale.
• Case studies from top brands that integrate print and digital for optimal customer experiences.
This presentation was given at Information Development World on May 16, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.