Today, creating a customer-centric content experience is critical. All organizations, whether B2C or B2B, should develop customer journeys with the intent of building a relationship with the customer. You can then leverage these journeys within your content planning and creation processes. For example, with each step a customer undertakes to purchase a product, you have opportunities to present relevant content.
You will learn:
• how to use customer journeys to map content opportunities
• how to leverage a customer journey for effective content planning and creation
• what you need to create a customer journey content map
• how to map content effectively to customer journeys
This presentation was given at Information Development World on May 15, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.