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Knowing what needs to be done and achieving it are dramatically different things. While there’s general consensus that carefully and deliberately establishing and articulating a content strategy for a product, an organization, or an enterprise is a good thing, execution remains an elusive holy grail.
We’ll take a look at real challenges—logistic, political, technical—faced as one organization in a Fortune 300 company undertook to develop what Ann Rockley first described as a “unified content strategy,” across functional groups (documentation, training, knowledge management functional organizations) and divergent content. We’ll discuss techniques and strategies such as:
• Emphasizing common goal of client/user satisfaction to unite groups with different historical foci
• Employing data-driven decision making–to ensure good decisions but also to relieve organizational bias
• Using charters and other PM tools to identify, celebrate, and effectively make use of the unique skills, perspectives, and assets of each participating group
This presentation was given at Information Development World on May 16, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.