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Herding Cats: How to Master Digital Governance with Suzanne Baran

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The concept of governance has a negative stigma for some. Governing is often cited as something that stifles creativity. But, that’s not true. There are lots of creative collaboration models digital teams can learn from.

Using case studies and best practices, you will learn how to:

• design a digital team (structure, roles, and responsibilities)
• clarify decision-making for digital strategy, policy, and standards
• sell digital governance and get buy-in with executives

This presentation was given at Information Development World on May 16, 2017

Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.

http://www.informationdevelopmentworld.com

Published in: Business
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Herding Cats: How to Master Digital Governance with Suzanne Baran

  1. 1. HERDING CATS: HOW TO MASTER CONTENT GOVERNANCE
  2. 2. Fellow Herders: Let’s explore how to take control of your content and manage it post-launch
  3. 3. Culling the Herd: Content governance provides a framework for content decisions, roles, and responsibilities
  4. 4. CONTENT PEOPLE
  5. 5. Team Roles Policies Content Creation Assignment and distribution The overall vision DO’s and DON’Ts: online behavior, experience, and interactions across channels Culture / flavor of what will be created; who will support your digital presence
  6. 6. CONTENT MATURITY MODEL Ad hoc Basic Organized Managed Optimized Lack of uniformity Some content support in place Staff committed to standards and strong leadership dedication Leadership may change without losing standards Consumer needs are #1 Promote value of quality content throughout the team and departments Common standards discussed Buy-in to implement standards Commitment to high-quality practices even under time constraints Increase knowledge of customer base Focus on repeatable, scalable processes
  7. 7. CONTENT ROLES ARE CROSS-FUNCTIONAL Think outside of the content team What other departments or functions are needed?
  8. 8. STREAMLINED DIGITAL DEVELOPMENT RESEARCH CREATE DISTRIBUTE MEASURE FEEDBACK LOOP OBJECTIVES & STRATEGIES
  9. 9. QUESTIONS? SUZANNE BARAN baraness75@icloud.com http://www.content- empress.com 917.817.4535 ü Content architecture and migration services (CMS | DAM) ü Content Strategy services ü Content Marketing ü Organic & paid search ü Site redesign ü Content governance

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