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Empathy: The Special Ingredient for Compelling Content with Mirhonda Studevant

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Savvy companies recognize the benefit of incorporating empathy into their business practices. A step beyond Six Sigma Voice of the Customer (VoC), and Agile user stories, empathy builds a different level of user awareness. For authors, writing with empathy means extending storytelling practices, fueling creativity, and ultimately improving user engagement.

Learn why empathy matters and how to make empathy part of your content creation process.

This presentation was given at Information Development World on May 16, 2017

Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.

http://www.informationdevelopmentworld.com

Published in: Business
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Empathy: The Special Ingredient for Compelling Content with Mirhonda Studevant

  1. 1. Ready for your exam? or here? Here?
  2. 2. Empathy: The Special Ingredient for Compelling Content
  3. 3. Sympathy vs. Empathy Sympathy - sorrow for someone’s misfortune. Empathy - putting yourself in someone else’s shoes.
  4. 4. Emotional Intelligence “90% of top performers in the workplace have high emotional intelligence.” -The Conover Company (training development consultants) Emotional intelligence describes how well individuals can manage their own emotions and react to the emotions of others.
  5. 5. Plutchik's Wheel of Emotions
  6. 6. Know Thyself! The more people understand their own thoughts, feelings, and emotions, the more they can understand someone else’s.
  7. 7. Empathy and Content Development People often make decisions with their emotions and then use logic and reason to justify those decisions.
  8. 8. Making empathy a priority
  9. 9. Where to Begin?
  10. 10. Disaster Assistance that Assists!
  11. 11. Benefits Beyond the Reader
  12. 12. Incorporating More Empathetic Practices 1. Be present. 2. Be open. 3. Be attentive. 4. Be quiet. 5. Be patient. 6. Seek to understand. 1. Search for different perspectives. 2. Make distinctive arguments. 3. Test your assumptions. 4. Write to a person, not a revenue stream. 5. Consider the change you want to inspire.
  13. 13. Closing Thoughts Writing with empathy means extending storytelling practices, fueling creativity, and ultimately improving reader engagement.

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