Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Ready	for	your	
exam?
or	here?	
Here?
Empathy:	
The	Special	Ingredient	for	
Compelling	Content
Sympathy	vs. Empathy
Sympathy	- sorrow	for	someone’s	misfortune.
Empathy	- putting	yourself	in	someone	else’s	shoes.
Emotional	Intelligence
“90%	of	top	performers	in	the	workplace	have	
high	emotional	intelligence.”
-The	Conover	Company	(t...
Plutchik's	Wheel	
of	Emotions
Know	Thyself!
The	more	people	understand	their	own	thoughts,	
feelings,	and	emotions,	the	more	they	can	
understand	someon...
Empathy	and	Content	Development
People	often	make	decisions	with	their	emotions	
and	then	use	logic	and	reason	to	justify	...
Making
empathy
a priority
Where	to	Begin?
Disaster	Assistance	that	Assists!
Benefits	Beyond	the	Reader
Incorporating	More	Empathetic	
Practices	
1. Be	present.
2. Be	open.
3. Be	attentive.
4. Be	quiet.
5. Be	patient.
6. Seek	...
Closing	Thoughts
Writing	with	empathy	means	extending	
storytelling	practices,	fueling	creativity,	and	
ultimately	improvi...
Empathy: The Special Ingredient for Compelling Content with Mirhonda Studevant
Empathy: The Special Ingredient for Compelling Content with Mirhonda Studevant
Upcoming SlideShare
Loading in …5
×

Empathy: The Special Ingredient for Compelling Content with Mirhonda Studevant

245 views

Published on

Savvy companies recognize the benefit of incorporating empathy into their business practices. A step beyond Six Sigma Voice of the Customer (VoC), and Agile user stories, empathy builds a different level of user awareness. For authors, writing with empathy means extending storytelling practices, fueling creativity, and ultimately improving user engagement.

Learn why empathy matters and how to make empathy part of your content creation process.

This presentation was given at Information Development World on May 16, 2017

Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.

http://www.informationdevelopmentworld.com

Published in: Business
  • Be the first to comment

Empathy: The Special Ingredient for Compelling Content with Mirhonda Studevant

  1. 1. Ready for your exam? or here? Here?
  2. 2. Empathy: The Special Ingredient for Compelling Content
  3. 3. Sympathy vs. Empathy Sympathy - sorrow for someone’s misfortune. Empathy - putting yourself in someone else’s shoes.
  4. 4. Emotional Intelligence “90% of top performers in the workplace have high emotional intelligence.” -The Conover Company (training development consultants) Emotional intelligence describes how well individuals can manage their own emotions and react to the emotions of others.
  5. 5. Plutchik's Wheel of Emotions
  6. 6. Know Thyself! The more people understand their own thoughts, feelings, and emotions, the more they can understand someone else’s.
  7. 7. Empathy and Content Development People often make decisions with their emotions and then use logic and reason to justify those decisions.
  8. 8. Making empathy a priority
  9. 9. Where to Begin?
  10. 10. Disaster Assistance that Assists!
  11. 11. Benefits Beyond the Reader
  12. 12. Incorporating More Empathetic Practices 1. Be present. 2. Be open. 3. Be attentive. 4. Be quiet. 5. Be patient. 6. Seek to understand. 1. Search for different perspectives. 2. Make distinctive arguments. 3. Test your assumptions. 4. Write to a person, not a revenue stream. 5. Consider the change you want to inspire.
  13. 13. Closing Thoughts Writing with empathy means extending storytelling practices, fueling creativity, and ultimately improving reader engagement.

×