Savvy companies recognize the benefit of incorporating empathy into their business practices. A step beyond Six Sigma Voice of the Customer (VoC), and Agile user stories, empathy builds a different level of user awareness. For authors, writing with empathy means extending storytelling practices, fueling creativity, and ultimately improving user engagement.
Learn why empathy matters and how to make empathy part of your content creation process.
This presentation was given at Information Development World on May 16, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.