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Too often, content creators work in isolation from one another. This separation is especially problematic in large companies, many of which separate content creators into discrete working units for organizational purposes. Departmental silos erected between marketing, technical, training, support and product information developers make it impossible for anyone to have a single, consolidated view of the content landscape. Without an overarching view, customers are likely to encounter inconsistent, incongruent, and incorrect content.
We call this The Content Silo Trap™. Content silos can have detrimental effects on organizations, resulting in increased costs, reduced quality, and potentially ineffective materials. A unified content strategy can help your organization avoid these and other costly challenges, reducing the costs of creating, managing, and distributing content, and ensuring that your content supports both organizational and customer needs.
Learn how to develop a unified content strategy—a repeatable method of identifying all content requirements up front, creating consistently structured content for reuse, managing that content in a definitive source, and assembling content on demand to meet your customers’ needs. A unified content strategy is a coherent plan of attack that ensures your content is the same wherever it appears, providing customers a consistent experience every time. On brand. The right content. At the right time. In the right language and format. On the devices of your customers’ choosing.
This presentation was given at Information Development World on May 16, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.