Digital StorytellingNarrative in Social Media
Storytelling as amarketing tool
Storyteling forbrands?
VS.
ThenNowνιάου
1st element of storytelling:The Message•Vision•Mission•Values
2nd element of storytelling:Conflict
”Telling stories is the only waywe can create meaning in our lives and make sense of the world”Paul Auster
3rd element of storytelling:Characters
3rdelement of storytelling:CharactersWhat kind of hero Am I?
4rth element of storytelling:PlotbeginningmiddleendExpositionRising actionClimaxFalling actionResolution
Great Example!Red Bull StratosFelix BaumgartnerMessage:Red Bull’sadventure value :Gives you wingsConflict:Will he be able ...
Some final tips:•Keep it simple•Use the right tools to tell your story. (egPhotography, Audio, Video, Text andInteractive ...
NikiSotiropoulouo-ya.grnikisot.com@nikisotThank you!
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
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Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling

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Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

Published in: Technology, Business

Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling

  1. 1. Digital StorytellingNarrative in Social Media
  2. 2. Storytelling as amarketing tool
  3. 3. Storyteling forbrands?
  4. 4. VS.
  5. 5. ThenNowνιάου
  6. 6. 1st element of storytelling:The Message•Vision•Mission•Values
  7. 7. 2nd element of storytelling:Conflict
  8. 8. ”Telling stories is the only waywe can create meaning in our lives and make sense of the world”Paul Auster
  9. 9. 3rd element of storytelling:Characters
  10. 10. 3rdelement of storytelling:CharactersWhat kind of hero Am I?
  11. 11. 4rth element of storytelling:PlotbeginningmiddleendExpositionRising actionClimaxFalling actionResolution
  12. 12. Great Example!Red Bull StratosFelix BaumgartnerMessage:Red Bull’sadventure value :Gives you wingsConflict:Will he be able todo it?Character: Ourhero, FelixPlot: Be the firsthuman to breakthe sound barrieroutside of avehicle.
  13. 13. Some final tips:•Keep it simple•Use the right tools to tell your story. (egPhotography, Audio, Video, Text andInteractive Multimedia)•Engage your audience•Choose the right protagonist•Be Authentic
  14. 14. NikiSotiropoulouo-ya.grnikisot.com@nikisotThank you!

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