Info Nl Marketing3 2007 Kickstart

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Gepresenteerd door Info.nl bij het Marketing3 conference in November 28, 2007

Published in: Business, Career
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Info Nl Marketing3 2007 Kickstart

  1. 1. invitation only
  2. 2. invitation only?
  3. 3. op zoek naar de nieuwe contactmomenten
  4. 4. sociale marketing is nu essentieel voor succes 4
  5. 5. sociale netwerken get personal, get relevant, get permission! relevantie
  6. 6. maar het gaat niet om marketing communicatie 6
  7. 7. maar het gaat niet om de media 7
  8. 8. de context verandert 8
  9. 9. de waarde van organisaties verandert 9
  10. 10. de DNA van organisaties moet veranderen 10
  11. 11. het succes is het product 11
  12. 12. het succes is het ondernemerschap 12
  13. 13. het succes is de betekenis voor de gebruiker 13
  14. 14. experience strategy naar: Jesse James Garrett 14
  15. 15. experience strategy naar: Jesse James Garrett wat breng je teweeg bij de klant 15
  16. 16. GAP: Experience klant vs. organisatie 16
  17. 17. principles van Experience-Based Differentiation Obsess about customer needs Experience- Based Differentiation Treat Reinforce customer brands experience as with every a competence interaction Bron: Forrester 17
  18. 18. A Shift in assets B C intangible assets tangible industrial era information era 18
  19. 19. A Organisational layers B C A ffected B ought C ontrolled D evelopment E cology F inancial 19
  20. 20. A Impact of Internet B C Customer perspective Affected 20% Bought 10% Controlled 20% Development 20% Ecology 10% Financial 20% Organisational perspective 20 S&P value
  21. 21. A Impact of Internet B C Customer perspective Affected 20% Bought 10% intangible assets Controlled 20% Development 20% Ecology 10% tangible assets Financial 20% Organisational perspective 21 S&P value
  22. 22. A Impact of Internet B C Reputation LTO Permission Identification Affected 20% Range Quality Pricing Promotion Retain Bought 10% Service Behaviour Cust. man. Fulfillment Controlled 20% Workflow Process External R&D Bus.intell. Development 20% People Culture Leadership Com.syst. Ecology 10% Cost Growth Exit value ROI Profit Assets Financial 20% 22 S&P value
  23. 23. A Impact of Internet B C Reputation LTO perception Permission Identification acq Affected 20% n tio uis i ti o ica n tif en id Range Quality Pricing Promotion Retain proposition Bought 10% pe rm iss io ert Service n Behaviour Cust. man. on v Fulfillment products c Controlled 20% Workflow Process External R&D Bus.intell. Development 20% People Culture Leadership Com.syst. Ecology 10% Cost Growth Exit value ROI Profit Assets 23 Financial 20%
  24. 24. Online marketing biosphere controleren omkopen beïnvloeden
  25. 25. invitation only

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