Mobile devices will account for 70% of online shopping by 2020, with tablets and smartphones replacing laptops and desktops as the main way consumers make purchases. A future is envisioned where the terms "offline, online, and mobile" no longer apply and experiences are personalized across channels. Six key trends are identified: 1) hyper-personalization of all experiences, 2) balancing data-driven experiences with real experiences, 3) hybrid online/in-store shopping as default, 4) non-linear customer journeys, 5) retail existing primarily in the cloud, and 6) stores existing everywhere through digital platforms. The digital future of retail focuses on platforms, communities, and experiences rather than individual stores.