20101202 gx connect2010_info_nlpathe_share

324 views

Published on

Presentation g

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
324
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

20101202 gx connect2010_info_nlpathe_share

  1. 1. facebook  as  pla,orm  for  an  online  ecosystemGX  Connect  2010,  2  december  2010
  2. 2. starring
  3. 3. vision  of  info.nl Real=me  Company marke6ng  is  a  service  experience online   sustainable differen6a6on Exploding  Strategy be  there  where  the  user  is ecosystem distributed  Virtual  Warmtha  context  relevant  dialogue apps online   presence
  4. 4. the  context  of  our  life  is  an  online  ecosystem
  5. 5. The  Web  of  Documents  gave  us  the  page  rank
  6. 6. With  the  Web  of  Data  we  start  to  produce  and  remix
  7. 7. We  are  all  conversaBonalists  in  a  Web  of  People
  8. 8. We  are  now  at  the  beginning  of  the  Web  of  Impulses
  9. 9. Tim  O’ReillyDevices  will  all  have  sensors.  In  the  end  it  is  about  the  services  you  create  using  these  sensors.
  10. 10.  check  in/check  out  systems
  11. 11. conversion  funnels  start  everywherea:ractengageconvertretain
  12. 12. connec6ng  to  legacy portal  server content customer repository LDAP profile ERP/   apps WCMS SSO  & shops ECMS security CRM
  13. 13. the  challenge:  be  part  of  the  dialogue
  14. 14. Mark  ZuckerbergCommuniBes  already  exist.  Instead,  think  about  how  you  can  help  that  community  do  what  it  wants  to  do.
  15. 15. Over  550m  Ac6ve  Users  GloballyOver  169  million  users  in  Europe 2007 2008 2009 2010 Source:  Facebook  internal  data,  Nov  2010
  16. 16. Top  Facebook  countries  in  Europe1. United  Kingdom          28m2. Turkey                                            23m3. France                                          19.5m4. Italy                                                    17.2m5. Germany                                  12.4m6. Spain                                                11.6m7. Sweden                                        3.8m8. Poland                                            3.7m9. Belgium                                      3.6m10.Netherlands                      3.1m Source:  Facebook  Internal  Data,  Nov  2010
  17. 17. Over  3.13m  Ac6ve  users  in  Holland 2010 Source:  Facebook  internal  data,  November  2010 Note:  Ac6ve  users  are  registered  users  who  have  logged  on  to  Facebook  at  least  once  in  the  last  30  days
  18. 18. Over  3.13m  Ac6ve  users  in  Holland 3.13+ 2008 2009 2010 Source:  Facebook  internal  data,  November  2010 Note:  Ac6ve  users  are  registered  users  who  have  logged  on  to  Facebook  at  least  once  in  the  last  30  days
  19. 19. Facebook  Demographics  Holland Gender Age Source:  Total  ac6ve  audience  Facebook  internal  data  July  2010
  20. 20. huge  engagement3.13m  monthly  ac=ve  users73%  of  users  come  back  every  week  44%  of  users  return  to  the  site  daily3.6  billion  monthly  page  views24%  penetra=on  of  the  online  popula=on91  average  number  of  friends872k  users  access  on  their  mobile  (28%)
  21. 21. mapping  facebook?  
  22. 22. mapping  facebook?  
  23. 23. Social  ads Open  Graph Target  User News feed News feedPagesFacebook  pages ApplicaBons
  24. 24.  instant  personalizaBon
  25. 25. global  ecosystem900  mln  objects  that  people  connect  with30  billion  pieces  of  content  shared  monthly  550k  applica=ons  ac=vemore  than  1  mln  websites  integrated  with  pla,orm50%  of  comScore’s  global  top  100  sites  more  than  150  mln  people  engage  on  external  sites
  26. 26. facebook  as  the  fuel  for  our  own  online  ecosystem
  27. 27. keys  to  success  in  facebookan  acBve  and  open  wallgood  community  management  generates  fansapps  as  engineusing  the  viral  effect  of  the  social  ecosystem  acBvate  with  aYenBonsparks  the  engagement
  28. 28.  facebook  ecosystem  of  Pathé
  29. 29. 22  cinemas16  ciBes11  million  visitors#1  movie  website  in  Netherlands:  Pathe.nl
  30. 30. 90%  of  movie  goers  does  orienta6on  online   (source:  Bioscoopmonitor)
  31. 31.  Social?
  32. 32. “Want  to  catch  a  movie  tonight?” “Let’s  go  see  the  new  Harry  PoYer”
  33. 33. ovie!” Great  m“ got  to   u’ve   t!” “Yo k  it  ou ch ec “ Theexpe  3D   rienc “So   ama e  was   funn y!” zing ”
  34. 34. ++
  35. 35. Pathé  facebook  page
  36. 36. insights  on  customers
  37. 37. organic  growth  using  cut+paste  tools
  38. 38. using  facebook  campaigns
  39. 39. Pathé  –  Zaandam  Applica6on
  40. 40. Pathé  –  Incep6on  Applica6on
  41. 41. campaign:  interacBon:  viral
  42. 42. fanpage:  fan  growth
  43. 43. facebook  as  a  traffic  source
  44. 44. responder  demographics
  45. 45. next  steps:  Pathé.nl  social  integraBon
  46. 46. next  steps:  Pathé.nl  social  integraBon
  47. 47. from  page  to  applicaBon
  48. 48. thanks!
  49. 49. info.nl/socialmarkeBngWe  provide  professional  Social  Media  marke>ng  solu>ons  with  proven  results.Choose  one  of  our  clear  services:  facebook  startup,  facebook  ac6veTooling  for  extended  content  management  and  analy6cs:  All  in  1  socialTrack  record  includes  implementa6ons  for  Pathé,  GroenLinks,  Fiat,  John  Frieda,  All  Op6onsFirst  Dutch  Preferred  Development  Consultant  
  50. 50. contactDaan  Bolderdaan@info.nl  020-­‐5309100

×