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Your Content Marketing Machine Is Broken—And There's Only One Thing That Can Save It
B2B content marketing is broken. Learn why user-generated content is the solution, and how other brands are leveraging their customer's voices to tell powerful stories and increase their reach in this short primer for marketing executives.
B2B content marketing is broken. Learn why user-generated content is the solution, and how other brands are leveraging their customer's voices to tell powerful stories and increase their reach in this short primer for marketing executives.
7.
Yourbuyersare
drowningincontent
83% of buyers feel overwhelmed by the
amount of content available to them
2016 CONTENT PREFERENCES SURVEY: DEMAND GEN REPORT
8.
Theydon’ttrustwhatyou’re
crankingout
(Only 9% of B2B buyers say they trust vendor
content like white papers)
B2B BUYERS DON’T TRUST VENDORS’ ONLINE CONTENT: CMO COUNCIL
11.
It’scalled
user-generated
content(UGC)
Learn how you can bring UGC to your B2B
content strategy in this how-to guide:
Skip ahead to download the eBook or keep
clicking to learn more
17.
“Theinternetandsocialwebhavemadeitpossible
foranyvoicetobeheard...buttobetrulyheardyou
havetobeauthentic.Ifnot,youwillbediscovered,
youwillbeexposed,andyou’llbederided.”
HankBarnes,ResearchVicePresidentatGartner
RADICAL AUTHENTICITY – ITS TIME HAS COME (BUT TIMING COUNTS)
27.
User-generated
contentsaved
$500Kinsupport
costs
K-12 EDUCATION TECHNOLOGY AND GLOBAL NETWORK
28.
3.Distributecontent
Amplify the reachand
authenticityofyour content
through youradvocates’
networks
29.
In4months,advocates
drove50Kuniquevisits
fromsocialsharesto
MongoDB’swebsite
OPEN SOURCE DATABASE SOFTWARE
30.
Advocate-distributed
contentincreasedreach
andengagementby10%
andclicksby5%
TEACHING AND LEARNING SERVICES POWERED BY TECHNOLOGY
31.
Here’showtoget
started
Share this how-to guide with your content team.
Each chapter was written by a B2B marketer who
has put user-generated content at the heart of
their content strategy.
32.
4.6 / 5
4.69 / 5
4.9 / 5
Amplify your customers’ voices
with Influitive’s advocate
marketing platform.
Createpowerful,advocate-generatedcontentthat
resonateswithbuyersandincreasesyourbrand’sreach
www.influitive.com
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