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Advocamp: Russell Rothstein & Anand Akela

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The ROI From Product Reviews
with Russell Rothstein Founder & CEO of IT Central Station and Anand Akela, Director of Product Marketing at AppDynamics

Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.

Published in: Marketing
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Advocamp: Russell Rothstein & Anand Akela

  1. 1. Copyright ©2016 IT Central Station.All rights reserved. The ROI of Reviews Russell Rothstein, CEO of IT Central Station Anand Akela, AppDynamics Advocamp 2016
  2. 2. Copyright ©2016 IT Central Station.All rights reserved. 4 Companies Seeing ROI From Product Reviews:
  3. 3. Key Takeaways • Use more than 1 product review site • Product review sites have different audiences (e.g. SMB vs enterprise) – choose wisely • Measure the ROI from product reviews – leads, opportunities and sales

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