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Making It Personal: Create Meaningful,
Win-Win Relationships With Advocacy
@influitive | #advocamp
Lindsay Faria
Senior Pa...
Making It Personal
Creating Meaningful, Win-Win Relationships With Advocacy
2
Intronis
Partners
(Our
Customers)
SMBs
(Partners’
Customers)
A Little Context…
100% Channel Model → Partners = Customers
3...
In order to grow your accounts,
you need to know your accounts.
4
(And the people at them.)
TrustGoals
ConnectionsInsight
...
5
It is 6-7x more expensive to
attract a new customer than it is
to keep an existing one.
TrustGoals
ConnectionsInsight
Da...
Rewards – Recognition – The “Warm And Fuzzies”
How We Create Wins for Customers
6
Premium Access
Performance
Improvement
B...
How We Create Wins Internally
7
Content
Testimonials, blog
posts, e-books,
webinar presenters,
press release quotes
Sales
...
3 Tips for Getting Started
8
Express sincere
gratitude, always.
Acknowledgement
Spontaneous
Personalization
Show them that...
Thank You
9
#Advocamp
Lindsay Faria
Sr. Partner Marketing Manager
Intronis
Top 3 Takeaways:
1. Make your marketing about your
customer...
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Advocamp: Lindsay Faria

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Making It Personal: Create Meaningful, Win-Win Relationships With Advocacy
with Lindsay Faria, Senior Partner Marketing Manager at Intronis

Published in: Marketing
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Advocamp: Lindsay Faria

  1. 1. Making It Personal: Create Meaningful, Win-Win Relationships With Advocacy @influitive | #advocamp Lindsay Faria Senior Partner Marketing Manager Intronis
  2. 2. Making It Personal Creating Meaningful, Win-Win Relationships With Advocacy 2
  3. 3. Intronis Partners (Our Customers) SMBs (Partners’ Customers) A Little Context… 100% Channel Model → Partners = Customers 3 Our success is tied to our Partners’ success
  4. 4. In order to grow your accounts, you need to know your accounts. 4 (And the people at them.) TrustGoals ConnectionsInsight Data
  5. 5. 5 It is 6-7x more expensive to attract a new customer than it is to keep an existing one. TrustGoals ConnectionsInsight Data
  6. 6. Rewards – Recognition – The “Warm And Fuzzies” How We Create Wins for Customers 6 Premium Access Performance Improvement Better Enablement Resources Marketing Opportunities Networking Opportunities
  7. 7. How We Create Wins Internally 7 Content Testimonials, blog posts, e-books, webinar presenters, press release quotes Sales Referrals, references Partner Success More engagement, An extension of their team Product Management More Feedback, Beta Pool Events Fuller rooms Demand Generation Leads, social shares, reviews, webinar attendees Partner Marketing Better output Support Fewer tickets
  8. 8. 3 Tips for Getting Started 8 Express sincere gratitude, always. Acknowledgement Spontaneous Personalization Show them that you’re human, too. Humor Empathy Experiences Make it about them. Goals Individuality Successes
  9. 9. Thank You 9
  10. 10. #Advocamp Lindsay Faria Sr. Partner Marketing Manager Intronis Top 3 Takeaways: 1. Make your marketing about your customers' goals, individuality and success. 2. Show your customers you're human through humor, empathy and experiences. 3. Express sincere gratitude, always. Making it Personal: Creating Meaningful, Win-Win Relationships with Advocacy

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