Social Media Kick Off for Influence Real Estate

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Internal company Social Media Campaign Kick Off

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Social Media Kick Off for Influence Real Estate

  1. 1. WE DO OUR BEST.
  2. 2. WE ARE A TEAM.
  3. 3. WE ARE GIVERS.
  4. 4. WE ARE INNOVATORS.
  5. 5. WE ARE INFLUENCERS.
  6. 6. CAMPAIGN GOALS 1. Build brand awareness. 2. Increase brand exposure. 3. Capture leads. 4. Nurture existing relationships.
  7. 7. SOCIAL MEDIA IN 2014 Internet users active on social media 72% 30 - 49 year olds percent of users 72% 50 - 60 year olds increase in usage 60%
  8. 8. SUCCESSFUL MARKETING STRATEGIES ARE INTENTIONAL.
  9. 9. 1. Update contacts and experience. 2. Connect with potential leads. 3. Share in the newsfeed. 4. Recognize, endorse, recommend.
  10. 10. 1. Biggest social network - 1.1 billion. 2. 10 years old. 3. Evolving and changing, esp. for businesses. 4. 78 % view on mobile device.
  11. 11. SUCCESFUL FACEBOOK STRATEGIES 1. Outstanding content. 2. Leverage ads.
  12. 12. CONTENT IS KING Right content. Right people. Right time.
  13. 13. 1. Helpful/informative 2. Concise 3. Personal 4. Relevant 5. Unique RIGHT CONTENT
  14. 14. RIGHT PEOPLE
  15. 15. RIGHT TIME
  16. 16. RIGHT TIME
  17. 17. AD STRATEGY
  18. 18. 1. 995 million accounts. 2. 8 years old. 3. 140 characters in real time. 4. Like a cocktail party. 5. Potential for amplification. @Influence_RE
  19. 19. 1. Start by following industry experts. 2. Talk more about others. 3. Complete your bio and photo. 4. Schedule tweets via: BEST PRACTICES
  20. 20. 1. Fastest growing social media platform. 2. Square format with filters. 3. Share photos or 15 second videos. @influencerealestate
  21. 21. INSTAGRAM BEST PRACTICES 1. Share behind the scenes. 2. Share directly to Facebook. 3. Put your website in your bio. 4. Geotag your photos. 5. Follow/use hashtags...sparingly. 6. Show video tours of properties. 7. Get to know photo/video apps.
  22. 22. EDITING APPS
  23. 23. EDITING APPS
  24. 24. SOCIAL MEDIA GUIDELINES 1. Update links. 2. 80/20 rule. 3. Ask questions. 4. Hold engaging contests. 5. Tell about good works. 6. No Tweet Left Behind rule.

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