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Content can serve many purposes, but above all, it should be created with sales hurdles in mind so it can be effectively utilized by your sales team. As new methods of reaching and interacting with your key audiences emerge, it is crucial to use the content you're creating in conjunction with those new communication methods for optimal engagement.
On Thursday, April 19, Larry Kim (MobileMonkey) and Brittni Kinney (Influence & Co.) discussed how using content in chatbots can enable your sales efforts by engaging, educating, and converting your audience.
They covered various points, including:
The benefits of chatbots in engaging with leads
How to create sales-enabling content
How to use that content in chatbots to nurture, educate, and convert leads