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How To Use Chatbots and Content to Engage and Convert Leads

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Content can serve many purposes, but above all, it should be created with sales hurdles in mind so it can be effectively utilized by your sales team. As new methods of reaching and interacting with your key audiences emerge, it is crucial to use the content you're creating in conjunction with those new communication methods for optimal engagement.

On Thursday, April 19, Larry Kim (MobileMonkey) and Brittni Kinney (Influence & Co.) discussed how using content in chatbots can enable your sales efforts by engaging, educating, and converting your audience.

They covered various points, including:

The benefits of chatbots in engaging with leads
How to create sales-enabling content
How to use that content in chatbots to nurture, educate, and convert leads

Published in: Sales
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How To Use Chatbots and Content to Engage and Convert Leads

  1. 1. How to Use Chatbots and Content to Engage and Convert Leads
  2. 2. We’ll cover various points, including: WHY WE’RE HERE How to create content centered on sales hurdles Everything you need to know about Facebook Messenger Marketing How to use that sales enablement content in chatbots to nurture, educate, and convert leads
  3. 3. WHO I AM Brittni Kinney VP influenceandco.com Tweet: @bkblackandgold Brittni Kinney is a VP at Influence & Co. who loves discussing how content marketing can help any marketing strategy achieve its full potential. She likes her coffee black and her whiskey straight, and she loves traveling. 
  4. 4. George Albus Derpy-dore is a Vice Pupident of Good Boys. He enjoys peanut butter smothered on literally anything. He would sooner eat your content than read it. MORE IMPORTANTLY
  5. 5. It’s content that, when used, helps your sales team sell more efficiently WHAT IS SALES ENABLEMENT CONTENT?
  6. 6. CONTENT AS A SALES ENABLEMENT TOOL
  7. 7. CONTENT AS A SALES ENABLEMENT TOOL Articles on Your Blog
  8. 8. Guest Posts in Outside Publications CONTENT AS A SALES ENABLEMENT TOOL
  9. 9. Whitepapers CONTENT AS A SALES ENABLEMENT TOOL
  10. 10. Case Studies CONTENT AS A SALES ENABLEMENT TOOL
  11. 11. Infographics CONTENT AS A SALES ENABLEMENT TOOL
  12. 12. Webinars CONTENT AS A SALES ENABLEMENT TOOL
  13. 13. Email Drip Campaigns CONTENT AS A SALES ENABLEMENT TOOL
  14. 14. HOW TO CREATE SALES ENABLEMENT CONTENT
  15. 15. Criteria Your Content Should Meet HOW TO CREATE SALES ENABLEMENT CONTENT It should help your sales team:
 1. Overcome common objections during the sales process
 
 2. Educate prospects about your company, your processes, ROI, etc.
 
 3. Prime your prospects to become good customers down the road
 
 4. Provide valuable information that your prospects can pass along to other decision makers on their teams

  16. 16. Slack Channels HOW TO CREATE SALES ENABLEMENT CONTENT
  17. 17. Content Idea Submission Forms HOW TO CREATE SALES ENABLEMENT CONTENT
  18. 18. Brainstorm Sessions Planning HOW TO CREATE SALES ENABLEMENT CONTENT 1. Getting sales and marketing into the same room
 
 2. Prep ahead of time with specific questions
 
 3. Appoint a moderator to collect questions

  19. 19. Brainstorm Sessions Questions HOW TO CREATE SALES ENABLEMENT CONTENT 1. What questions are you getting that take a lot of time to answer?
 2. What’s the most common reason prospects are giving you for not moving forward?
 3. What’s the most common question you get from people during the sales process?
 4. What’s a piece of content you wish you could send that you don’t have?
 
 5. What’s the No. 1 piece of content you always send leads?
 
 6. What are some ways you’ve described our services or products on a sales call that have gone over really well?

  20. 20. Sales Call Shadowing HOW TO CREATE SALES ENABLEMENT CONTENT
  21. 21. How to Use Content in Chatbots HOW TO CREATE SALES ENABLEMENT CONTENT
  22. 22. influenceandco.com | @InfluenceandCo Visit: offers.influenceandco.com/mobile-monkey GET THE ULTIMATE GUIDE TO EFFECTIVE CONTENT DISTRIBUTION GET $500 OFF YOUR FIRST MONTH! SIGN UP TODAY! RESOURCES CHECK OUT THE KNOWLEDGE 
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