Time is one of our most precious assets. It moves quickly, which is why we're always trying to find ways to spend it wisely. Nothing feels better than putting a lot of time and effort into something, getting it done, and checking it off of your to-do list. You feel accomplished and successful. Which is why it makes sense that when you put a lot of effort into something only to see it fall flat, you feel so lousy.
The simple truth is that when it comes to content, true success is measured not by completing it, but by what you do with it after you've done so. To see more return, you should be putting as much time and effort into the distribution of your content as you do the creation of it.
In this deck, we walk you through the steps you need to take in order to make sure people actually see the content you're creating.
Points covered include:
Why distribution makes all the difference in the success of your content
Which content to share with your leads based on which stages of the buyer's journey they're at
The seven essential forms of content distribution
Tips for growing your network
There are also free resources at the end to help you get started effectively distributing your content!