Content. It may well be the most overused word in agencies today (if you count synergy, partner, and win/win as givens), but we can’t deny that it’s here to stay. It’s not just a part of our lexicon — when done well, it’s a significant part of our revenue and business development efforts.
Every agency is creating content. But many of you aren’t all that happy with the consistency or quality of that content even though it’s taking up a serious amount of your agency's time and attention.
The truth is, for most agencies, content generation is a huge drain, and the result is (at best) inconsistent and generic.
But would you treat it differently if you knew you were able to monetize it?
In this webinar, Drew McLellan, CEO of Agency Management Institute, discusses:
- Content's role in agency evolution
- How to move content from the costs/investment side of the ledger to the income/profit side
- What you need to do to create content that actually generates revenue and grows your business