Flying Empty The Cabin Crew Crunch


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“Flying Empty” the Cabin Crew Crunch ~ What is this industry phenomenon?
The shortage of Cabin Crew globally has already come to fruition at a cost of millions of dollars. In November of 2007 British Airways flew dozens of flight across the Atlantic with no passengers on board.
The Inflight analysis the state of Cabin Crew training and proposes a solution for avoiding the Cabin Crew Crunch and saving money while improving training efficiencies.

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Flying Empty The Cabin Crew Crunch

  1. 1. I N F L I G H T I N N OVAT I O N S I N C O R P O R AT E D I N F L I G H T I N N OVAT I O N S I N C . INFLIGHT INSTITUTE.COM FLYING EMPTY The Cabin Crew Crunch G L O BA L C A B IN C R E W T R A IN IN G S O L U T IO N S PROPRIETARY NOTICE: The information contained herein is confidential and/or proprietary to Inflight Innovations Inc., and shall not be reproduced or disclosed in whole or in part, or used for any purpose whatsoever unless authorized in writing by Inflight Innovations Inc.
  2. 2. PREAMBLE “Flying Empty” the Cabin Crew Crunch ~ What is this industry phenomenon? Below is a perfect example! The shortage of Cabin Crew globally has already come to fruition at a cost of millions of dollars. In November of 2007 British Airways flew dozens of flight across the Atlantic with no passengers onboard. Here is a quote from a CBC news article: “The airline is experiencing a staffing shortage and doesn't have enough cabin crew, but wants to keep its airport space, said British media report. In order to retain its take-off and landing slots at London's airports — which have a "use it or lose it" rule — the airline has sent empty planes to Canada and the United States” This situation is a glimpse into the future and proves that the looming crisis for qualified Cabin Crew is upon us in the very near future. Flying aircraft empty or cancelling flights may become the norm if a solution is not implemented. An innovative solution could have saved millions of dollars for British Airways just for this one incident. The following analysis combines market research as well as general industry data aimed at generating discussion on what we face in the future for Cabin Crew recruiting, hiring and retention. This fact based overview is a beacon shinning light into the dark shadows of where the Cabin Crew industry is and where it is going. Over the last few years the panic button of concern regarding having enough Pilots to fly commercial aircraft has been caressed. In a recession where the unemployment rate is nearing a 30 year high and a “Bad news” industry like aviation, filled with mergers, cutbacks and concessions, how can we attract the “cream of the crop” to our industry? For Cabin Crew (Flight Attendants) the “Crew Crunch” is already here! The Inflight has implemented a new way of doing business for our member airlines which has assisted in addressing this issue. By creating innovative training technologies, reducing classroom training time and improving training efficiencies we have created a training methodology that saves time and money. Within this document we will explore where the industry is heading and what will be required to ensure airlines are not caught in the “Crew Crunch” as it pertains to Cabin Crew shortages. INFLIGHT INNOVATIONS INC. ~ INFLIGHT INSTITUTE.COM
  3. 3. M A R K E T S U RV E Y GLOBAL OUTLOOK The global industry is looking for stabilization and efficiencies like never before. The increase in costs and unnatural dips in passenger loads due to global threats has forced even the legacy carriers to seek new and innovative ways of doing business. The long range outlook for the industry is positive. With the future still to be written, the following are key indicators of what will effect the market growth in the future: Current Statistics Industry sources have provided a picture of the state of the aviation industry. Theses sources include MIT, ICAO and the U.S. Department of labor. By analyzing the data one can deduce and approximate the following: Current total passenger flying in the U.S. annually = 1,508,132,204 Total number of Flight Attendant working in the U.S. = 100,000 Industry anticipated growth = 5% Estimated annual attrition = 10% INFLIGHT INNOVATIONS INC. ~ INFLIGHT INSTITUTE.COM
  4. 4. Attrition (retirement) ICAO issued an estimate that the industry may need 17,000 new pilots annually due to expected industry growth and attrition. With the looming employee shortage, over the next seven to ten years, there will be a substantial need for Cabin Crew in the near future. One can estimate that a ten percent attrition rate coupled with a five percent increase in passenger traffic will significantly increase the need for Cabin Crew and subsequent training. Based on the above numbers one can determine an estimated increased demand / attrition of 15,000 new Cabin Crew members, in the U.S. per year. Go-See Rate This is a phrase coined by the Inflight to encapsulate the increased number of students required in an airlines ground school to achieve the desired numbers of successful candidates. These unsuccessful students can be caused by a number of factors including exam failure, disinterest in the profession (during or after training is complete), improper career choice, etc. Throughout the U.S., airlines Go-See rates hovers at an average of 40%. For example if an airline requires 50 successful graduates they would need to hire and begin initial ground school training with 75 students. This is a tremendous cost to the industry and one that the Inflight has proven can be reduced by as much as 70 to 80%. Reducing the Go-See rate will save airlines money and strengthening the overall industry. Based on the above Go-See rate it is estimated that an additional 6,000 students would be required to enter initial ground school training over and above the 15,000 needed annually to fill vacant Cabin Crew positions. Retraining from layoffs – Requalification With the current state of downturn, the length that a Cabin Crew member is furloughed will dictate the amount of retraining that will be required. The thousands of Cabin Crew that have been laid off will require some form of re-qualification training upon their return. History has proven that a large number of these furloughed employees go onto other careers hence increasing the number of new students in airlines ground schools throughout the country and around the world. Additionally even though the major airlines are laying-off Cabin Crew, due to the retirement of aircraft types and load reductions, other smaller airlines are hiring at a rapid rate. Even experienced Cabin Crew that transition over from the major carriers to the smaller ones need to be fully retrained to the airlines initial Cabin Crew training program. INFLIGHT INNOVATIONS INC. ~ INFLIGHT INSTITUTE.COM
  5. 5. Fleet size As outlined below the most significant increase in the aviation sector will be for twin and single aisle aircraft. The Inflight has developed a number of programs which targets the single and twin aisle sector of the industry. With these programs we can further increase our ability to deliver targeted online programs to meet industry demands. INFLIGHT INNOVATIONS INC. ~ INFLIGHT INSTITUTE.COM
  6. 6. Global Economy and Market Growth (China – India) We must also look at the global perspective. By taking the factors established in North America, one Cabin Crew for every 15,514 passengers, we can deduce the following: World Passengers (outside the U.S.) = 3,288,365,992 Divided by the number of passengers per Flight Attendant = 15,514 ______________ Total number of Flight Attendants needed outside the U.S. = 211,961.19 If we apply the 15% increase for attrition and market growth, the demand for new Cabin Crew outside the U.S. is 31,794.18 annually. By applying the 40% Go-See rate to these numbers the total number of trainees required in ground school per year is 44,511.85 INFLIGHT INNOVATIONS INC. ~ INFLIGHT INSTITUTE.COM
  7. 7. Summary As outlined above there is a need for innovation and efficiency to resolve the pending Cabin Crew shortage and pre-qualified of Cabin Crew is the answer. Not only is there a need but an increasing demand for cost savings and a more efficient way of doing business. Here is a synopsis of the future of the aviation industry as it pertains to the Cabin Crew Crunch. Current total passenger flying in the U.S. annually = 1,508,132,204 Current total passenger flying outside the U.S. annually = 3,288,365,992 Total number of Flight Attendants working in the U.S. = 100,000 Total number of Flight Attendants working outside the U.S. = 211,961 Industry anticipated growth (annually) = 5% Estimated annual attrition (annually) = 10% Total number of new Cabin Crew trainees needed in the U.S. = 21,000 ann.* (Including Go-See, Market Growth and Attrition) Total number of new Cabin Crew trainees needed outside the U.S. = 44,511 ann.* (Including Go-See, Market Growth and Attrition) Total number of new Cabin Crew trainees needed worldwide. = 65,511 ann.* (Including Go-See, Market Growth and Attrition) *Numbers used for this analysis do NOT include accelerated attrition rates due to “baby boomer” retirement, nor do they include explosive growth proposed for the Asian markets. All numbers are industry baselines. Bibliography of Data Sources: MIT ~ Boeing Corporation ~ Airport Council International ~ ICAO ~ U.S. Department of Labor ~ Canadian Broadcast Corporation INFLIGHT INNOVATIONS INC. ~ INFLIGHT INSTITUTE.COM
  8. 8. A SOLUTION Inflight Innovations Inc. has the latest in proven technological advancements and training techniques, therefore we offer our clients the ability to solve the “Cabin Crew Crunch”. By providing a safe and secure learning environment, through the Inflight, Cabin Crew members are free to explore, without fear of retribution, the majority of topics required by the regulatory authorities prior to stepping foot inside an airlines ground school. How it works……. The Inflight system works similar to a private Pilots ground school. The future Cabin Crew member is required to gain a certificate of completion from the Inflight before being considered for employment. This certificate provides the student with the knowledge required to not only meet regulatory requirements on general aviation topics but provides them with a full spectrum of what the career entails. This allows them to make an educated decision if this is right career for them, prior accepting a position in an airlines ground school. This methodology has led to the reduction of our member airlines Go-See rate by upwards of 95%. Imagine if we recruited Pilots like we do Cabin Crew? A future Pilot walks up to your airline and says “I want you to teach me how to fly that big airplane you have sitting outside! I have no experience, not sure if I can fly or even if I want to but give me all the required training I need and I will let you know if I like it. And after all that I will let you know if I stay with your company…….” If this was reality our industry would be in absolute chaos. Many airlines think Cabin Crew training is inexpensive! The Inflight has conducted seminars all over the world and frequently we ask the question “what does it cost you to train a Cabin Crew member? From recruiting to line indoctrination and everything in-between. Surprisingly very few airlines have even a ball park figure as to what the cost per student is. Think of it this way: Yes Pilots and simulator time are expensive but how long does it take? Teaching a Cabin Crew member from 0% to 100% can take months. Some airlines have 12 to 16 week ground schools for Cabin Crew. Each member airline that the Inflight has assisted has reduced their in-class training time by a minimum of 50%. This translates into huge cost savings for the airlines and assists in strengthening our industry. To learn more about how the Inflight works please click on this link: INFLIGHT INNOVATIONS INC. ~ INFLIGHT INSTITUTE.COM
  9. 9. CONCLUSION There are very few guarantees in life but one thing is certain, people have a need to travel and explore. Be it for business in our new global economy or to see the seven wonders of the world, travel is a staple of the way we live. Within this current economic crisis it would be short sighted to not look to the future to ensure we are prepared for the next wave of economic growth. A stable supply of qualified crew is required to ensure the stability of our industry. This can only be accomplished by learning from our traditional methodologies of the past all while keeping an eye to the future. It was once said that “the definition of insanity was continually doing what we have always done and expecting a different result.” We humbly encourage all of us within our industry to find innovative solutions to the global Cabin Crew Crunch, for the safety and security our industry depends on it. We welcome you to continue the discussion and help find the solution as the Cabin Crew Crunch could effect us all! Kindest Regards; Mr. Ivan Noel President Inflight Innovations Inc. Inflight INFLIGHT INNOVATIONS INC. Suite 811. 300-8120 Beddington Blvd. NW Calgary Alberta, Canada T3K 2A8 Tel: 403.230.2784 Fax: 403.230.1951 INFLIGHT INNOVATIONS INC. ~ INFLIGHT INSTITUTE.COM