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How to use facebook in online marketing


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Importance of facebook in online marketing strategy - Facebook pages have qualities and capacities for customization that can be useful in online marketing.

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How to use facebook in online marketing

  1. 1. How to use Facebook in online marketing ?<br />
  2. 2. All social networking sites are invaluable in any online marketing strategy, but, with more than 500 million active users worldwide and a rapidly expanding fan base, Facebook is at the forefront of cutting edge social networking and should be your first stop if you're considering how to implement social networking sites in the online marketing of your business.<br />Why isFacebooksuch a valuable resource for online marketers?<br />
  3. 3. Well, not only does it boast an ever increasing number of users and prove downright addictive to anyone with an account, it provides companies with the opportunity to strategically direct their marketing ventures to a select audience that have been chosen according to personally distinguishing factors such as marital status, hobbies, interests, occupation and location among many others. While primarily providing platforms for social interaction, with its highly personalized applications and links for parading personal information and unlimited interests, Facebook is an online marketer's dream.<br />While Facebook initially attracted users in the range of 18–25 year-old age bracket, it is increasingly gaining popularity with older generations in the corporate sphere and, indeed, with much younger children, too, making it the ideal online marketing opportunity for literally anything. However, to use face book effectively as an online marketing tool, it's not just a matter of knowing how the network functions and the opportunities it offers. In order to attract the right kind of precisely targeted traffic, you will need to understand which kind of face book page will provide ultimate exposure for your business or product and allow you to measure the success of your online marketing techniques.<br />
  4. 4. Types of Facebook Pages<br /><ul><li>Profile Page ( Standard Personal Profile Page)
  5. 5. Fan Page
  6. 6. Facebook Group Page</li></ul>These pages have different qualities and capacities for customization that can be useful in online marketing.<br />
  7. 7. 1) Profile Page: A profile page is generally established by individuals and is the type of page favored by most active face book users. The advantage it offers in online marketing is its unique ability to encourage a sense of personal interaction between your company or product and your target audience. By becoming 'friends' with your target audience, you will ensure that they feel less like they are being assaulted by advertisements and more like you are a trusted source that will provide them with relevant and important information regarding your products and services that reflect their personal interests.<br />.<br />
  8. 8. 2) Fan Page: Despite the benefits of using a profile page in online marketing, the best approach for a business or product is to create a fan page. When users become a fan or 'like' your fan page on Facebook, a news story will be generated on their news feed and profile page, meaning that your business or product gains instant widespread publicity in an effortless way. Investing in the development of your Facebook fan page will provide real time results for your online marketing campaign as you watch your amount of fans rapidly expand. In addition, Facebook provides weekly reports on the performance of fan pages to the holders of the account, which will give you regular updates on the performance of your online marketing strategy. Best of all, establishing and operating a Facebook fan page is cost-free<br />
  9. 9. 3)Facebook Group Page: The third type of Facebook page that can be used in online marketing is the Facebook group page, however this is the least preferable of options as the group feature is an element of Facebook that is in the process of being phased out. Group pages allow users to invite their friends to a virtual network that is focused on a particular topic of interest to members. While groups do allow for collection of a targeted audience, they are less effective in online marketing than fan or profile pages because they do not fully support all of Facebook's most recently introduced applications.<br />
  10. 10. Whichever type of Facebook page you choose to implement in your online marketing campaign, you will find that the opportunities for creative customization are endless and all pages can be syndicated with your other blogs and social networking sites to provide simultaneous feeds and immediate updates of all your business and product pages. Pages can be modified to incorporate games, quizzes and other exciting shareable applications that are some of the mainstays of contemporary online marketing. Similarly, all of Facebook's pages support the upload, distribution and sharing of links, photos and videos, as well as discussion boards and comment boxes which lend an interactive spin to your online marketing strategy.<br />For More details Contact us on 1300 881 594 or visit us at Infinite IT Solutions ( to see what we can do for your business. <br />