Infinita.tv Episode 1
 The Question, Part 1
    How on Earth did the mobile
   Internet in Japan get so huge?
106 million
mobile subscribers
9 in 10 use
mobile data services
3   in 4 Japanese   the Mobile Internet
1
in 4 only does text messages
4 4 in 5 of them on 3G
  in 5 of them on 3G
Mobile Subscriber Base
In millions
120                                                                                    ...
3G Spectrum Cost per capita
 in US$

          Japan 0 0

                                                                ...
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InfinitaTV Episode 1

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  • 90 million data subscribers
    ...which is not that impressive a number by itself, if you include SMS and mobile email in that definition, however:
    almost 75% of JP mobile data users access the mobile Internet, too! (Source: impress R&D, September 2008)


  • World’s first commercially launched 3G network DoCoMo 2001
    NO SPECTRUM LICENSE FEES
    3G diffusion rate currently 89%, to reach 99% by 2011
    DoCoMo to switch off 2G in 2010


  • InfinitaTV Episode 1

    1. 1. Infinita.tv Episode 1 The Question, Part 1 How on Earth did the mobile Internet in Japan get so huge?
    2. 2. 106 million mobile subscribers
    3. 3. 9 in 10 use mobile data services
    4. 4. 3 in 4 Japanese the Mobile Internet
    5. 5. 1 in 4 only does text messages
    6. 6. 4 4 in 5 of them on 3G in 5 of them on 3G
    7. 7. Mobile Subscriber Base In millions 120 Mobile Users Mobile Data Users 89% 3G Users 3G Flat Rate Users 86% 90 3.5G Users 60 37% 30 0 2005 2006 2007 2008 2009 2010 2011 Source: Telecommunications Carriers Association of Japan (2005-2008), Infinita (2009-2011)
    8. 8. 3G Spectrum Cost per capita in US$ Japan 0 0 594 UK 567 Germany 174 Italy 159 Netherlands 108 Denmark 0 100 200 300 400 500 600 Source: 3gnewsroom.com

    ×