Intelligent Trending Content scales Engagement within Social Display Ads

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InfiniGraph’s social rank algorithms, combined with intelligent content sourcing provides clients 30+% increase in engagement, We're the curation masters and make you the smartest person in the room on what's trending in your business.

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Intelligent Trending Content scales Engagement within Social Display Ads

  1. 1. Chase McMichael Co-Founder CEO InfiniGraphSeth Wiener – CRO/COO InfiniGraphKence Anderson Director Ad Operations Flite Analyze · Automate · Activate
  2. 2. Intelligent Trending Content scales Engagement within Social Display Ads"InfiniGraph paves that path to calculable Social ROI ...... Ads withsocial trending content jumped from .05% to 2.5% CTR! " DanWoolsey - Director of Business Operation NBC
  3. 3. OUR MESSAGE• How to increase content engagement? − InfiniGraph/Flite Ad Component − ads/apps/landing pages/websites• What’s Trending Content? − Most relevant content based on crowd action• Now, Creating a Social Ad in real time
  4. 4. HYPERCURATION• Hypercuration – Aggregation of relevant content• Why Hypercuration is such a big deal? − Increase engagement via relevance − Real-Time content edit and control − Aggregates many sources simultaneously
  5. 5. EXAMPLE OF HYPERCURATION
  6. 6. INTELLIGENCE CONTENT SCALING Ad Networks Cloud Content Ad/App Brand Web Site Intelligence delivery Facebook page House Ads Mobile In Apps Curation 3rd party or Partner siteSocial Mass
  7. 7. AGILE MARKETING
  8. 8. MARKET PAIN• Content engagement is low compared to my followers - cause and effect• Ad costs are increasing on – social platforms= Up +60% YTD• Scaling content discovery is limited on just news feeds = Reduced Potential ROI
  9. 9. PAIN KILLER1. Curration+Affinitty tell you what’s hot2. Functions a real- time barometer of your crowd3. It’s the trend that matters Monetize Digital Behavior
  10. 10. AGILE MARKETING
  11. 11. INTELLIGENT INTERFACEA crucial part of a content strategy is driving interactions
  12. 12. THE SOLUTION – LIVE DEMOAmplify what’s trendingwith display media yieldsengagement.
  13. 13. CONTACT INFORMATIONChase McMichael – InfiniGraph − sales@infinigraph.com − @infinigraph − @chasemcmichaelSeth Wiener – InfiniGraph − sales@infinigraph.comKence Anderson – Flite kence.anderson@flite.com
  14. 14. THANK YOUThe sole purpose of this Presentation is to introduce webinar participants to Infinigraph and its activities.

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