1
Real Time Marketing = Big Data
Analytics: Social Marketing
Intelligence = Disruption
2
MAIN TOPIC REAL TIME MARKETING
• What is Real Time Marketing and how
marketers are using it.
• Why social analysis "The ...
3
4
WHAT DATA ARE YOU WORKING WITH?
5
• On behalf of BT Germany GmbH & Co., the
Experton Group carried out a study on the
question of how big data is changing...
6
WITH REAL TIME COMES REAL TIME PROBLEMS
WHERE INTELLIGENCE AND ADAPTIVE DATA
MANAGEMENT IS REQUIRE
Collecting Smart
Gath...
7
8
“IT’S NOT INFORMATION OVERLOAD. IT’S
FILTER FAILURE.” ― CLAY SHIRKY
@chasemcmichel @infinigraph
9
10
PREDICTIVE ANALYTICS
11
IS YOUR DATA
SMART?
12
EVERY PART OF THE ENTERPRISE
IS REAL-TIME
13
14
We have moved from a KEYWORD world (Silos) to
an INTERST GRAPH World (Many to Many)
15
SOCIAL SEGMENTATION
Social data is one of the most powerful ways to segment your audience
@chasemcmichael @infinigraph
16
CONTENT ACTIONS IN REAL TIME
actionable insights is the most important part of collecting data
@chasemcmichael @infinig...
17
18
MARK TWAIN HAS IT RIGHT
19
20
21
IN MEMORY IS KEY
Big data analysis is a mix of anthropology, social sciences and statistics.
@chasemcmichael @infinigra...
22
“IF YOU’RE NOT CARING ABOUT
MARKETING & SALES THINK AGAIN”
@chasemcmichel @infinigraph
23
REAL TIME MARKETING ?
24
OPPORTUNISTIC
25
RESPONSIVE
26
CONTENT MARKETING FLOW
27
InfiniGraph is like the Comscore
for engagement performance
and content trends. We drive
higher engagements with better...
28
29
30
31
HOW BIG?
32
LARGE SCALE INDUSTRY INSIGHTS
What is drive the greatest engagement in your business. is
what's working @chasemcmichael...
33
3
TREND IDENTIFICATION - HYPERCURATION™
Example: Real-Time trending content
from 25 retail brands in one view.
Know wha...
34
HYPERCURATION™ IN REAL TIME
35
VISUAL CONTENT
• Visual content access via trend score
36
37
Go here to get your FREE engagement performance
http://smo.infinigraph.com
38
THE SOCIAL INTELLIGENCE LIFE CYCLE
39
40
OUR BIGGEST REAL TIME CHALLENGES
1. Distributed Data Gathering (Drone /
Broker Mesh)
2. Changing Landscape of Data
(Cha...
41
We’re hiring
staffing@infinigraph.com
42
CONTENT MARKETING - INBOUND
http://bit.ly/ContentROI http://bit.ly/Whats_Engagementhttp://bit.ly/7_Strategies
43
44
Thank You!
@chasemcmichael
@infinigraph
http://smo.infinigraph.com
http://www.infinigraph.com
YouTube /infinigraph
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Social Analytics-driven Real-time Marketing with Domain-specific Use Cases

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Take away from this event "Frontier-Real-time-Streaming-Big-Data-Virtualization"
http://www.meetup.com/Frontier-Real-time-Streaming-Big-Data-Virtualization/events/134229652/
1. What is Real Time Marketing and how marketers are using it
2. Why social analysis "The Science" is here to stay and how it works
3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.

Start your Monday off right and be the smartest person in the room. @chasemcmichael
Be sure to download the Free eBook What’s Engagement? How Data Driven Marketers Are Crushing Content Marketing http://bit.ly/Whats_Engagement

Published in: Technology, Business
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Social Analytics-driven Real-time Marketing with Domain-specific Use Cases

  1. 1. 1 Real Time Marketing = Big Data Analytics: Social Marketing Intelligence = Disruption
  2. 2. 2 MAIN TOPIC REAL TIME MARKETING • What is Real Time Marketing and how marketers are using it. • Why social analysis "The Science" is here to stay and how it works • Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
  3. 3. 3
  4. 4. 4 WHAT DATA ARE YOU WORKING WITH?
  5. 5. 5 • On behalf of BT Germany GmbH & Co., the Experton Group carried out a study on the question of how big data is changing business and IT. The study, “Data Explosion in Business IT”, was carried out in March and April 2012 with 100 decision-makers working at companies with more than 500 employees. Most participants named mobile use of the Internet and cloud computing as the most important factors driving the growth of big data. WHERE THE DATA IS COMING FROM there is good Big Data, which is insight, and bad Big Data, which is noise @chasemcmichael @infinigraph
  6. 6. 6 WITH REAL TIME COMES REAL TIME PROBLEMS WHERE INTELLIGENCE AND ADAPTIVE DATA MANAGEMENT IS REQUIRE Collecting Smart Gathering the data is a science. Interpreting the data is an art @chasemcmichael @infinigraph
  7. 7. 7
  8. 8. 8 “IT’S NOT INFORMATION OVERLOAD. IT’S FILTER FAILURE.” ― CLAY SHIRKY @chasemcmichel @infinigraph
  9. 9. 9
  10. 10. 10 PREDICTIVE ANALYTICS
  11. 11. 11 IS YOUR DATA SMART?
  12. 12. 12 EVERY PART OF THE ENTERPRISE IS REAL-TIME
  13. 13. 13
  14. 14. 14 We have moved from a KEYWORD world (Silos) to an INTERST GRAPH World (Many to Many)
  15. 15. 15 SOCIAL SEGMENTATION Social data is one of the most powerful ways to segment your audience @chasemcmichael @infinigraph
  16. 16. 16 CONTENT ACTIONS IN REAL TIME actionable insights is the most important part of collecting data @chasemcmichael @infinigraph
  17. 17. 17
  18. 18. 18 MARK TWAIN HAS IT RIGHT
  19. 19. 19
  20. 20. 20
  21. 21. 21 IN MEMORY IS KEY Big data analysis is a mix of anthropology, social sciences and statistics. @chasemcmichael @infinigraph
  22. 22. 22 “IF YOU’RE NOT CARING ABOUT MARKETING & SALES THINK AGAIN” @chasemcmichel @infinigraph
  23. 23. 23 REAL TIME MARKETING ?
  24. 24. 24 OPPORTUNISTIC
  25. 25. 25 RESPONSIVE
  26. 26. 26 CONTENT MARKETING FLOW
  27. 27. 27 InfiniGraph is like the Comscore for engagement performance and content trends. We drive higher engagements with better content.
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. 31 HOW BIG?
  32. 32. 32 LARGE SCALE INDUSTRY INSIGHTS What is drive the greatest engagement in your business. is what's working @chasemcmichael @infinigraph
  33. 33. 33 3 TREND IDENTIFICATION - HYPERCURATION™ Example: Real-Time trending content from 25 retail brands in one view. Know what your audience is resonating around.
  34. 34. 34 HYPERCURATION™ IN REAL TIME
  35. 35. 35 VISUAL CONTENT • Visual content access via trend score
  36. 36. 36
  37. 37. 37 Go here to get your FREE engagement performance http://smo.infinigraph.com
  38. 38. 38 THE SOCIAL INTELLIGENCE LIFE CYCLE
  39. 39. 39
  40. 40. 40 OUR BIGGEST REAL TIME CHALLENGES 1. Distributed Data Gathering (Drone / Broker Mesh) 2. Changing Landscape of Data (Changing API / Changing Data "Types" & Sources) 3. Categorization / Taxonomy Handling (Dealing with lots of disparate data) 4. Smarter predictive algorithms that can learn Scale Scale Scale
  41. 41. 41 We’re hiring staffing@infinigraph.com
  42. 42. 42 CONTENT MARKETING - INBOUND http://bit.ly/ContentROI http://bit.ly/Whats_Engagementhttp://bit.ly/7_Strategies
  43. 43. 43
  44. 44. 44 Thank You! @chasemcmichael @infinigraph http://smo.infinigraph.com http://www.infinigraph.com YouTube /infinigraph Slideshare /infinigraph Great Social Engagement Is About Knowing what drives engagement

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