Finding Influencers in Your CRM & Making Advocates


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Finding Influencers in Your CRM & Making Advocates

  1. 1. Twitter @chasemcmichael @infinigraph<br />
  2. 2. Social CRM<br />
  3. 3. Hyper Communication is now<br />
  4. 4. The Social universe<br />
  5. 5. Consumer Still use Email<br />
  6. 6. Transform CRM into Social <br />Christian<br />Doesn’t Smoke<br />Straight<br />Conservative<br />Supports YMCA<br />Enjoys Scrapbooking<br />Does Drink<br />Single<br />No Children<br />Gets Manicures<br />Likes the beach<br />Eats at Chili’s<br />Around 5’7”<br />25-30 Years Old<br />Shops at Macy’s<br />Drinks Starbucks<br />Lives in Miami, FL<br />Female<br />Athletic<br />White<br />Amber Williams<br /><br />Found on<br />Likes Tome Hanks<br />Likes Miami Heat<br />College Graduate<br />Makes $45k-$65k/yr<br />Watches The Office<br />Reads C.S. Lewis<br />Works in IT space<br />Account Executive<br />Watches Comedies<br />Listens to Pop Music<br />
  7. 7. Expanding Social CRM - The Data Side<br />HIGH-VALUE<br />TARGET SEGMENT<br />
  8. 8. Top Rank Affinities<br />People into a top soda brand and its other affinities<br />Provides insight for co-marketing, social ad optimization and influence targeting.<br />
  9. 9. Social Intelligence- Connecting the dots<br />Industry Normalized Data To Increase Usability Based on SIC Codes<br /><ul><li>Work History
  10. 10. Friends/Community
  11. 11. Education Level
  12. 12. Brand Preference
  13. 13. Political Affiliation
  14. 14. Entertainment
  15. 15. Sports Affiliations
  16. 16. much more …</li></ul>In your data today:<br />Chase McMichael<br />1051 Menlo Oaks Dr.<br />Menlo Park CA 94025<br />Married, Father of 3<br />Income Level<br />Email Address<br />Phone Number<br /><ul><li>Influencer Rank
  17. 17. Blogs
  18. 18. Twitter Reach & Effectiveness
  19. 19. Comment Volume
  20. 20. Content Consumption Graph</li></li></ul><li>Social CRM Process<br />
  21. 21. SOCIAL RESONANCE<br />InfiniGraph ranks shared content based on people connections, influence <br />and brand affinity associations to identify Trusted Content Sources <br />
  22. 22. TheProblem<br />Deliver relevance to the target consumers who drive purchasing, sharing and conversation<br />Peter Bordes: “I think we are heading into the "age of relevance" which moves beyond search, and this is a win win in regards to marketing and advertising... its also a win win for the consumer as it cuts down on noise.”<br />
  23. 23. ContentConsumptionGraph<br />“The Content Stream”What is the health of your feed?<br /> BeforeAfter<br />Facebook & Twitter<br />Content Stream “Feed”<br />
  24. 24. The Solution: INFINIGRAPH<br />Real-time social analysis of brands’ social community connections and content interaction to intelligently target the relevant audience<br />
  25. 25. BuyersRely On Influence <br />What information is being shared<br />What’s ranked high in your community<br />Who is creating the most interaction <br />
  26. 26. Empowering Targeting<br />Without engagement, you won’t be moving the needle on the metrics that really matter <br />Can social targeting increase engagement? <br />Short Answer -Yes<br />
  27. 27. Take Away<br />Actionable consumer insight through the social graph is now possible - go beyond keyword monitoring<br />Ongoing Target Social Analysis on high value segments is a requirements <br />Melding your Twitter, Facebook and Email together is not only possible its imperative in developing Social CRM <br />
  28. 28. Twitter @chasemcmichael @infinigraph<br /> All rights reserved.<br />Thank you!<br />