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Big Data @ Cloud Scale


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The Cloud is a great source for Big Data: social data, geo-local data, mobile communications, web logs, monitoring, etc. Most of that data is taken out of the cloud and processed off-line for business intelligence. But what happens when you want to use big data in real-time? What are the use cases and challenges? Join us as four entreprenuers share thier journey into the world of collecting & processing big data for use in real time cloud scale applications. You are sure to be impressed!


Chase McMichael, Founder of Infinigraph
Chase McMichael has over 15 years of senior level product development and management experience in consumer messaging and marketing technologies, including social media, advertising software and collaboration. While at UNBOUND created the world’s largest social marketing database, obtained US Patent 6,941,339, received the Marketing Sherpa Viral Hall of Fame award in 08 and deploying advanced social campaigns for Vibe Magazine, BET, SAAVN (Bollywood), Ford, HP, HBO, BOSCH, MTV, FritoLay - Doritos, Klondike, Travel Channel, Prima Games - HALO, Sony BMG and Jive Music.

Paul Baclace of MetaZeta
Veteran Software Engineer of 9+ startups over the past 20 years as architect, project lead, director of engineering, and founder. Focused on the fine art of careful design and development of robust software systems in spite of limited resources and time. Especially interested in leveraging collaborative intelligence and making dumb systems slightly smarter.

Aparajeeta Das of Third Eye
Founder of BigDataCloud University & and Chief Delivery Officer at Third Eye CSS, a Big Data Analytic focused consulting company. 15+ years of BI Analytic experience at Microsoft, eBay, LG, Hortonworks, Cisco amongst others. Aparajeet will discuss Online Retail Analytics in a heterogeneous technical platform.

6:30 - 7:00 p.m. Registration / Networking / Refreshments / Pizza sponsored by CloudStack
7:00 - 8:20 p.m. Presentations
- Chase McMichael of Infinigraph
- Paul Baclace of MetaZeta
- Aparajeeta Das of Third Eye
8:20 - 8:30 p.m. Discussion

Published in: Technology, Business
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Big Data @ Cloud Scale

  1. 1. Big Data @ Cloud Scale Tuesday, June 26, 2012 SVForumSilicon Valley Cloud Center Chase McMichael CEO @chasemcmichael @infinigraph
  2. 2. InfiniGraph solves a problem for marketersdrowning in data by enabling them to identify whats relevant to their customers.We simplify trend identification empowering brandsto create resonating content marketing campaigns.
  3. 3. We’re drinking from the social media fire hose.Content insight involves a staggering amount of data:3.2 billion pieces of content are shared each week between a billion + consumers. How do you make sense of all this data? Big Data is Big Opportunity
  4. 4. Large Scale Industry InsightsWho is driving the greatest engagement in your business.What content is working and why?
  5. 5. How Big?6
  6. 6. Trend Identification - Hypercuration™ Example: Real-Time trending content from 25 retail brands in one view. Know what your audience is resonating around.7
  7. 7. Our Biggest Challenges1. Data Store Scale (I/O & Performance)2. Distributed Data Gathering (Drone / Broker Mesh)3. Changing Landscape of Data (Changing API / Changing Data "Types" & Sources)4. Categorization / Taxonomy Handling (Dealing with lots of disparate data) Scale, Scale, Scale
  8. 8. Big Data Problems Big Solutions@chasemcmichel @infinigraph
  9. 9. Quick Poll –Who is doing Big Data Projects?
  10. 10. Open to Innovation
  11. 11. “It’s not information overload. It’s filter failure.” ― Clay Shirky@chasemcmichel @infinigraph
  12. 12. Big Data Requires PeoplePeople with:• Deep expertise in statistics• Machine learning• Managers• Analysts who know how to operate companies by using insights from Big Data, Big Data is more than just technology13
  13. 13. Data Scientist Must Have Four Key Skills• They can take a data set and model it mathematically and• Understand the math required to build those models; they• Can actually do that, which means they have the engineering skills… Someone who can find insights and tell stories from their data. Able to ask the right questions, and that is usually the hardest piece.14
  14. 14. Batch or Real Time15
  15. 15. Data can be a blessing or a curse• Need the systems to monitor at a whole new level,• Looking at usage patterns and• Predicting future trouble before the trouble even happens• Know a server pool needs tuning• Need to provision additional services The future of monitoring is about automation and prevention
  16. 16. Big Data and Real-time• Big Data is a fact of life and needs to be addressed. Big Process is old wine in new bottles. Tightly couple processes and data to stay competitive.17
  17. 17. Killer Apps Needed Business need a killer app Let companies ‣ analyze, ‣ visualize and ‣ act on All this without hiring a team of Stanford Ph.Ds, OR Let developers write big-data apps without having to reinvent the wheel.18
  18. 18. Take Away• What problem are you attempting to solve - stop thinking about tech• Plan collection / storage carefully• Plan for both batch and real time• Have a people plan“The world is one big data problem. There’s a bit ofarrogance in that, and a bit of truth as well.”–Andrew McAfee19
  19. 19. Chase McMichael CEO@chasemcmichael @infinigraph