Maj 2014
People driven innovation
with design-people
Rasmus Falkenberg
innovation director & partner
Henrik Mathiassen
design director & partner
Founded in 2005,
an international team of design researchers, strategy and innovation
experts, design psychologists, user ...
Creating business with
people-driven innovation
... inspired by women
Our mission
10.000 hours
3 years
driven by
design-people
1500 women
http://www.femaleinteraction.com/
Research, results & guidelines - all in one book
The Innovation staircase
Incremental
Radical
Value &
meaning
Benefits &
experience
Interaction &
usability
Style &
perform...
Some of our clients
So far, we carried out user research here
design-people services
Strategy Exploration Innovation Design
Lisa is listening to music on her
home audio system while pl...
design-people services
Strategy Exploration Innovation Design
Lisa is listening to music on her
home audio system while pl...
design-people services
Strategy Exploration Innovation Design
Lisa is listening to music on her
home audio system while pl...
design-people services
Strategy Exploration Innovation Design
Lisa is listening to music on her
home audio system while pl...
design-people services
Lisa is listening to music on her
home audio system while planning
a dinner party she is hosting.
S...
Nilfisk Advance - People driven compact industrial vacuums
Vifa Copenhagen wireless speaker
Danfoss thermostat
communication
+
Airmaster ventilation panel
Kamstrup - Multical flowmeter
Kamstrup - Meter Management Software
Save
System logs
Meter config Meter service Radio
Tariff configException daysImport from DB Perf
Job List
Job results
Expo...
Female Interaction - Danfoss
”Female interaction made
it all the way into the very
value proposition of our
company.”
Søre...
Hounö - Visual Cooking
Hounö - Visual Cooking
Epoke
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People driven innovation with design people af henrik mathiassen design-people

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Oplægget blev holdt ved InfinIT-arrangementet Temadag om integrering af usability-arbejde i agile udviklingsprocesser, der blev afholdt den 6. maj 2014. Læs mere om arrangementet her: http://infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/hvordan_kombineres_agil_udvikling_og_usability-arbejde.htm

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People driven innovation with design people af henrik mathiassen design-people

  1. 1. Maj 2014 People driven innovation with design-people
  2. 2. Rasmus Falkenberg innovation director & partner Henrik Mathiassen design director & partner
  3. 3. Founded in 2005, an international team of design researchers, strategy and innovation experts, design psychologists, user experience designers, product designers and digital designers... design-people
  4. 4. Creating business with people-driven innovation ... inspired by women Our mission
  5. 5. 10.000 hours 3 years driven by design-people 1500 women
  6. 6. http://www.femaleinteraction.com/ Research, results & guidelines - all in one book
  7. 7. The Innovation staircase Incremental Radical Value & meaning Benefits & experience Interaction & usability Style & performance Market driven User driven People driven Gender driven gender know-how = level of innovation
  8. 8. Some of our clients
  9. 9. So far, we carried out user research here
  10. 10. design-people services Strategy Exploration Innovation Design Lisa is listening to music on her home audio system while planning a dinner party she is hosting. She receives a song recommenda- tion from her friend. She drags the song to her own music library and plays the song - great memories. Lisa’s daughter comes home and the music is playing while they are talking. Later Lisa is in her bedroom getting ready for the party. She turns on her favourite radio station from the tunecase remote. When Lisa is done she goes to the living room to prepare aperitifs. Lisa likes the song playing on the radio. She touches “I-like” to save it directly. Then she creates a playlist for the evening. Lisa loves how music creates at- mosphere but she closes the tune- case so the screen will not become centre of attention. Lisa and her friends enjoy a glass of wine, while the tunecase pro- vides music over the speakers. • Prioritize user profiles • Establish corporate user experience benchmarks throughout the customer journey
  11. 11. design-people services Strategy Exploration Innovation Design Lisa is listening to music on her home audio system while planning a dinner party she is hosting. She receives a song recommenda- tion from her friend. She drags the song to her own music library and plays the song - great memories. Lisa’s daughter comes home and the music is playing while they are talking. Later Lisa is in her bedroom getting ready for the party. She turns on her favourite radio station from the tunecase remote. When Lisa is done she goes to the living room to prepare aperitifs. Lisa likes the song playing on the radio. She touches “I-like” to save it directly. Then she creates a playlist for the evening. Lisa loves how music creates at- mosphere but she closes the tune- case so the screen will not become centre of attention. Lisa and her friends enjoy a glass of wine, while the tunecase pro- vides music over the speakers. • Conduct real life user studies with both existing and not-yet-users • Map out motivations, barriers and innovation potentials
  12. 12. design-people services Strategy Exploration Innovation Design Lisa is listening to music on her home audio system while planning a dinner party she is hosting. She receives a song recommenda- tion from her friend. She drags the song to her own music library and plays the song - great memories. Lisa’s daughter comes home and the music is playing while they are talking. Later Lisa is in her bedroom getting ready for the party. She turns on her favourite radio station from the tunecase remote. When Lisa is done she goes to the living room to prepare aperitifs. Lisa likes the song playing on the radio. She touches “I-like” to save it directly. Then she creates a playlist for the evening. Lisa loves how music creates at- mosphere but she closes the tune- case so the screen will not become centre of attention. Lisa and her friends enjoy a glass of wine, while the tunecase pro- vides music over the speakers. • Benefit and scenario- driven concept development • Early stage concept feedback with key stakeholders • Frame benefit story
  13. 13. design-people services Strategy Exploration Innovation Design Lisa is listening to music on her home audio system while planning a dinner party she is hosting. She receives a song recommenda- tion from her friend. She drags the song to her own music library and plays the song - great memories. Lisa’s daughter comes home and the music is playing while they are talking. Later Lisa is in her bedroom getting ready for the party. She turns on her favourite radio station from the tunecase remote. When Lisa is done she goes to the living room to prepare aperitifs. Lisa likes the song playing on the radio. She touches “I-like” to save it directly. Then she creates a playlist for the evening. Lisa loves how music creates at- mosphere but she closes the tune- case so the screen will not become centre of attention. Lisa and her friends enjoy a glass of wine, while the tunecase pro- vides music over the speakers. • Situative ease of use & branded interaction design • (Gender) responsive product design • Communications, POS, supporting benefit story & design DNA
  14. 14. design-people services Lisa is listening to music on her home audio system while planning a dinner party she is hosting. She receives a song recommenda- tion from her friend. She drags the song to her own music library and plays the song - great memories. Lisa’s daughter comes home and the music is playing while they are talking. Later Lisa is in her bedroom getting ready for the party. She turns on her favourite radio station from the tunecase remote. When Lisa is done she goes to the living room to prepare aperitifs. Lisa likes the song playing on the radio. She touches “I-like” to save it directly. Then she creates a playlist for the evening. Lisa loves how music creates at- mosphere but she closes the tune- case so the screen will not become centre of attention. Lisa and her friends enjoy a glass of wine, while the tunecase pro- vides music over the speakers. the foundation for the complete user experience
  15. 15. Nilfisk Advance - People driven compact industrial vacuums
  16. 16. Vifa Copenhagen wireless speaker
  17. 17. Danfoss thermostat
  18. 18. communication + Airmaster ventilation panel
  19. 19. Kamstrup - Multical flowmeter
  20. 20. Kamstrup - Meter Management Software
  21. 21. Save System logs Meter config Meter service Radio Tariff configException daysImport from DB Perf Job List Job results Export Jobs SchedulingSystem log Add Users Remove Users View database Encryption Copy Edit Preview Show/hideRun Heat Cooling Electricity VEEWater Previous window Next window Tile vertically Tile horizontally Job settingsMonitor Gr Logout Collect Send New... Print Search Close Delete Cancel Accept Update / refresh Next PrevSearch for meters Add/ remove meter group Customer info Collect stored settings Full ScreenLoad contr. Street lights Alarm A s Cut PasteSynchronise Meter Export to / Import from mapSelect all / deselect all Information User profile Events Report Config. Users Groups Meter data Vi Kamstrup - implementation
  22. 22. Female Interaction - Danfoss ”Female interaction made it all the way into the very value proposition of our company.” Søren Hesseldahl, Danfoss Female Interaction - Danfoss case Indoor Climate Control System UI Showcase I August 2013 I www.design-people.dk
  23. 23. Hounö - Visual Cooking
  24. 24. Hounö - Visual Cooking
  25. 25. Epoke

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