Emotion / Action
Christopher
Monnier
Peter Urban
1. 
2. 
3. 
4. 

Define the emotional experience
Formulate a research strategy
Design the right method
Make it real
2
1. Define the emotional experience

3
1. Define the emotional experience

Understand
emotional needs
4
Define the emotional experience

Find the
meaning of
the product
5
1. Define the emotional experience

Consider all
touchpoints
6
2. Formulate a research strategy

7
2. Formulate a research strategy

Understand
project needs
8
2. Formulate a research strategy

Align with
stakeholders
9
2. Formulate a research strategy

Show the plan

10
3. Design the right method

11
3. Design the right method

Include
key experience
factors
12
3. Design the right method

Do the
interviews
yourself
13
3. Design the right method

Allow for
adjustments
14
3. Design the right method

Let users
discover things
15
3. Design the right method

Probe on
subtleties
16
3. Design the right method

Get engineers
to observe
17
4. Make it real

18
4. Make it real

Go deep in
the analysis
19
4. Make it real

Workshop
the results
20
4. Make it real

Don’t just
observe,
recommend
21
End

Date

Presentation title

22
Christopher Monnier
cmnr @novonordisk.com, @chrismonnier

Peter Urban
peur@novonordisk.com
Date

Presentation title

23
Backup slides

Date

Presentation title

24
Define the emotional experience

Reuse relevant research

25
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Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk

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Oplægget blev holdt ved InfinIT-arrangementet "Temadag om evaluering af fysiske prototyper og produkter", der blev afholdt den 16. januar 2014.

Published in: Technology, Business
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Emotion/Action af Chris Monnier og Peter Urban, Novo Nordisk

  1. 1. Emotion / Action Christopher Monnier Peter Urban
  2. 2. 1.  2.  3.  4.  Define the emotional experience Formulate a research strategy Design the right method Make it real 2
  3. 3. 1. Define the emotional experience 3
  4. 4. 1. Define the emotional experience Understand emotional needs 4
  5. 5. Define the emotional experience Find the meaning of the product 5
  6. 6. 1. Define the emotional experience Consider all touchpoints 6
  7. 7. 2. Formulate a research strategy 7
  8. 8. 2. Formulate a research strategy Understand project needs 8
  9. 9. 2. Formulate a research strategy Align with stakeholders 9
  10. 10. 2. Formulate a research strategy Show the plan 10
  11. 11. 3. Design the right method 11
  12. 12. 3. Design the right method Include key experience factors 12
  13. 13. 3. Design the right method Do the interviews yourself 13
  14. 14. 3. Design the right method Allow for adjustments 14
  15. 15. 3. Design the right method Let users discover things 15
  16. 16. 3. Design the right method Probe on subtleties 16
  17. 17. 3. Design the right method Get engineers to observe 17
  18. 18. 4. Make it real 18
  19. 19. 4. Make it real Go deep in the analysis 19
  20. 20. 4. Make it real Workshop the results 20
  21. 21. 4. Make it real Don’t just observe, recommend 21
  22. 22. End Date Presentation title 22
  23. 23. Christopher Monnier cmnr @novonordisk.com, @chrismonnier Peter Urban peur@novonordisk.com Date Presentation title 23
  24. 24. Backup slides Date Presentation title 24
  25. 25. Define the emotional experience Reuse relevant research 25

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