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Design Thinking - Fundamentals and in Banking


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My summary on the methodologies of Design Thinking, my personal application, and case studies on how it has been applied in banking

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Design Thinking - Fundamentals and in Banking

  1. 1. Design Thinking ~ Inez Cahyani ~
  2. 2. The hot coffee cup saga Putting on the Design Thinking cap… The way we usually approach it… 1) Observe the caffeine addicts 2) Eh…? AHA!!! 3) Tinker tinkering… plastic handle 1) Research on how heat spreads 2) Calculate distance travelled based on volume 3) Propose… Thicker cup? Cup with vacuum / or air bubbles?
  3. 3. The Design Thinking DNA… Observation Immersion Self-documentation 1. Empathize Functional Events Say/ do Think Feel Empathy Map Functional Functional Cognitive Emotional User Journey Map
  4. 4. The Design Thinking DNA… 2. Ideate Point of View (POV) User + need + insight characteristic underlying causecognitive Brainstorming POV ConceptsIdeas Brainstorming DO(s): One conversation at a time Stay focused Defer judgment Encourage wild ideas Build on other’s ideas Go for quantity
  5. 5. The Design Thinking DNA… 2. Ideate Synthesize functional  emotional 3. Prototype
  6. 6. Design Thinking for me Empathy lens
  7. 7. Feasibility Desirability Viability Ethos (values) Pathos (emotion) Logos (logic) 1. Empathize 2. Ideate 3. Prototype
  8. 8. Design Thinking in Banking
  9. 9. DESIGNBOOM x DEUTSCHE BANK Future Banking Competition 2000 participants 80 countries 2014 winner: LIFEWIRE by Marita Mitrovic – the Netherlands
  10. 10. IDEO Banking Projects: ATM Interface for Wells Fargo
  11. 11. IDEO Banking Projects: PI Payment Platform and POS Device for Commonwealth Bank of Australia
  12. 12. • Virtual crash course from Stanford University • IDEO – the renowned practitioner • Deutsche Bank Future Banking competition shortlist bank-future-banking/ If you prefer hard copy… • Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, HarperCollins, 2009 • Schatt Dan, Virtual Banking: A Guide to Innovation and Partnering, Wiley Finance, 2014 Your Quick Guide to Design Thinking