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Marketing digital no sector Health & Fitness - Inesting

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Apresentação realizada por Francesco Berrettini no âmbito do 7º Encontro Nacional AGAP (Associação de Empresas de Ginásios e Academias de Portugal)

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Marketing digital no sector Health & Fitness - Inesting

  1. 1. O MARKETING DIGITAL NO SECTOR HEALTH& FITNESS byFrancesoBerrettini ©
  2. 2. O que é o Marketing Digital? PARTE 1: UNIVERSO DIGITAL
  3. 3. O Marketing Digital Disciplina que percebe o comportamento do consumidor face aos interfaces digitais e adapta a estratégia de marketing da marca para os canais digitais em todas as suas vertentes: produto, preço, promoção e distribuição.
  4. 4. Quais são os canais digitais? •xxxxxxxxxxxxxx
  5. 5. Quais são os canais digitais? •xxxxxxxxxxxxxx
  6. 6. Dimensão? Como vai evoluir? FONTE: Emarketer, Março de 2014 (valores digitais não consideram publicidade através de tráfego mobile SMS, MMS ou Voz).
  7. 7. Offline VsDigital FONTE: Emarketer, Março de 2014 (valores digitais não consideram publicidade através de tráfego mobile SMS, MMS ou Voz).
  8. 8. Como se comporta o consumidor de Health& Fitness no Digital? PARTE 2: O CLIENTE
  9. 9. FONTE: Google / TheModellers, HealthConsciousConsumerStudy, September2013
  10. 10. FONTE: Google / TheModellers, HealthConsciousConsumerStudy, September2013
  11. 11. FONTE: Google / TheModellers, HealthConsciousConsumerStudy, September2013
  12. 12. Quais os grandes desafios do Marketing Digital do Health& Fitness? PARTE 3: O NEGÓCIO
  13. 13. Desafios Publicidade nos Motores de Busca Publicidade em Redes de Afiliados ou em Portais Publicidade nas Redes Sociais … Criação de Comunidades Virtuais Ações de marketingdireto relacional (sms, email, etc…) Criação de Conteúdos Interessantes …
  14. 14. Boas Práticas Digitais para empresas de Health& Fitness PARTE 4: DICAS PRÁTICAS
  15. 15. Realizar campanhas de publicidade Google AdWordsaplicando filtros de segmentação geográfico. #1
  16. 16. Realizar campanhas de PromotedPostsno Facebook para dar mais visibilidade a Testemunhos positivos de Alunos. #2
  17. 17. Realizar campanhas de Publicidade Vídeo com segmentação geográfico e em canais temáticos pré-definidos. #3
  18. 18. Utilizar as possibilidade de publicidade mobile, segmentada por geografia, tipo de funcionalidade ou conteúdo das APPs. #4
  19. 19. Criar comunidades virtuais e estimular o relacionamento dos membros entre eles e com o próprio Ginásio / Academia. #5
  20. 20. Desenvolver conteúdo digital próprio, por exemplo para um Blogue, é uma forma de ganhar visibilidade SEO e notoriedade. #6
  21. 21. Estimar os canais de comunicação diretos e relacionais como o smsou o email. #7
  22. 22. O que pode a Inesting fazer por empresas do Sector? PARTE 5: INESTING
  23. 23. há13 anosno mercado 25
  24. 24. podemosconcluir umacoisa
  25. 25. TODOS OS CLIENTES QUEREM A RESPOSTA CERTA PARA AS SUAS PERGUNTAS.
  26. 26. Foram desenvolvidas Campanhas de Google AdWordspara promover a participação em diversos eventos apoiados pela marca e o seu Programa de PersonalTrainerVideopersonalizável. Powerade
  27. 27. 29BUSINESS PLAN HMS Sports A HMS Sports utiliza o canal SMSpara motivar os inscritos nas provas e para lhes fornecer os tempos e classificações no pós-evento, de que é exemplo a São Silvestre de Lisboa.
  28. 28. 30BUSINESS PLAN Go Super Este portal de e-commerce de suplementos nutricionais contratou à Inesting todo o Setup digital: SearchEngineMarketing, Social Media Marketing e Email Marketing no seu ano de lançamento.
  29. 29. 31BUSINESS PLAN SC Olhanense Passatempo viral, baseando no conceito de coleção digital, desenvolvida com a plataforma Cromos Digitais, propriedade da Inesting.
  30. 30. 32BUSINESS PLAN Body Concept A Body Conceptrealiza frequentemente passatempos mobile para angariação de bases de dados e leads, contando para isso com a plataforma mobile direct100, desenvolvida pela Inesting.
  31. 31. Convites especiais para associados AGAP PARTE 6: OPORTUNIDADES
  32. 32. 36BUSINESS PLAN AcademiaMarketing Tecnológico Desconto de 10% para os Associados AGAP que se inscrevam em formações da Academia Marketing Tecnológico.
  33. 33. 37BUSINESS PLAN Direct100 Oferta de voucher promocional de 25€, para os associados AGAP que façam um primeiro carregamento mínimo de 100€na plataforma de mobile marketing Direct100.
  34. 34. DEIXE-NOS A SUA QUESTÃO. SÃO AS SUAS PERGUNTAS QUEINSPIRAM AS NOSSAS RESPOSTAS.
  35. 35. LISBOA Palácio Dulcineia, Largo de Andaluz,nº15 –2ºD, 1050-004 Lisboa -Portugal Tel(+351) 213 876 414 SÃO PAULO Av. Eng. Luís Carlos Berrini, 550 -4º andar Brooklin-São Paulo -SP -CEP: 04571-000 Tel:(+55) 11 3382-1373 start@inesting.com www.inesting.com Lisboa São Paulo

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