Casestudies tanishq

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Tanishq Campaign

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Casestudies tanishq

  1. 1. Feb 8 - Feb 14th
  2. 2. <ul><li>To make “Diamond” as the most preferred GIFT during the Valentine season . </li></ul><ul><li>To make the young User aware that diamond ring is available for Rs. 999 @ Tanishq </li></ul><ul><li>To showcase the various products that are available for Rs. 999 @ Tanishq </li></ul>Brief
  3. 3. Ideas <ul><li>India Votes for the Best Valentine Gift </li></ul><ul><li>A poll where in people voted for the best valentine gift. System was programmed to always showcase DIAMOND as the winner. </li></ul><ul><li>Gift option of the day </li></ul><ul><li>As a run up to the Valentine day, users were introduced to the various Diamond Products available for Rs. 999 at Tanishq. INtersted user should be able to explore the entire catalog if he/she wishes. </li></ul>
  4. 4. India Votes - An online contest on “Best Valentine Gift” Contest on profile page for Best valentine gift
  5. 5. Spreading the contest participation Virally Friend Feed - Viral
  6. 6. Poll result page
  7. 7. Daily gift suggestions from Tanishq Collection
  8. 8. Catalogue
  9. 9. <ul><li>36,000 unique clicks were delivered in 7 days </li></ul>Mileage
  10. 10. Thank you Contact sales@indyarocks.com

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