Social Media Class

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Overview of the differences between traditional media and social media marketing circa 2010

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  • Social Media Class

    1. 1. www.indypendance.com www.MaureenMcBride.com
    2. 2. By Show of hands on a scale of 1 to 10 (1) being neanderthal (10) being wizard Raise your hand to indicate your level of expertise in using computer technology.
    3. 3. What is it that you most hope to learn this evening?
    4. 4. Marketing All Public Communications Branding Evokes Feelings Advertising is Media Driven Outreach.
    5. 5. One way kickstart your Social Media Marketing; a strategic offline advertising plan. I know half the money I spend on advertising is wasted, but I can never find out which half. John (Nelson) Wanamaker (July 11, 1838 – December 12, 1922) was a much respected and admired United State merchant, religious leader, civic and political figure, considered the father of modern advertising
    6. 6. somebody@email.com The email address is of the most important social media marketing assets.
    7. 7. How is Social Media Marketing Different? The Old Way The New Way One Way Interactive
    8. 8. LLC Communications Consulting *IndyPenDance.com * Maureen@indypendance.com * 604 Washington St. Conneautville, PA *16406 814*217*9233 (o) 814*587*2758 (f)
    9. 9. Create Desire & Fulfill Expectations “Push” Monologue
    10. 10. Creativity, Art & Persuasion manipulative - skillful in influencing or controlling others to your own advantage; "the early manipulative techniques of a three-year-old child"
    11. 11. Trust in Advertising Word of Mouth is now and has always been the strongest way to build your brand. Web 2.0 is Word of Mouth on Digital Steroids.
    12. 12. Database It is a truism that the greatest internet success stories don't advertise their products. Their adoption is driven by "viral marketing"--that is, recommendations propagating directly from one user to another. You can almost make the case that if a site or product relies on advertising to get the word out, it isn't Web 2.0. Social Media True Relational Database Based on True Relations.
    13. 13. It Started ‘Round the Campfire
    14. 14. In Centuries Past The Town Square Was the Center of Community
    15. 15. Researchers say that a little bit of gossip is healthy. It's what keeps the culture going, greasing the social machinery. “It’s a social skill, not a character flaw,” says Frank McAndrew a professor of psychology at Knox College in Galesburg, Ill. “It’s only when you don’t do it well that you get into trouble.”
    16. 16. The Digital Water Cooler Geographically Unlimited
    17. 17. Text SEO Search engine optimization, the use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors
    18. 18. Backyard bar-b-que with friends and neighbors Now! Right now, personal and professional Fastest growing social networking site on the web
    19. 19. Annual Company Party Black Tie Required Professional presence Good for job searches Takes itself seriously
    20. 20. Desktop client Build interest
    21. 21. Home Base Facebook Twitter Email newsletter signup
    22. 22. Play

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