By Show of hands on
a scale of 1 to 10
(1) being neanderthal
(10) being wizard
Raise your hand
to indicate your level
of expertise in using
What is it that you most hope to learn this evening?
One way kickstart your Social Media Marketing; a
strategic ofﬂine advertising plan.
I know half the
money I spend on
wasted, but I can
never find out which
John (Nelson) Wanamaker
(July 11, 1838 – December 12,
1922) was a much respected
and admired United State
merchant, religious leader, civic
and political ﬁgure, considered
the father of modern advertising
The email address is of the most important
social media marketing assets.
How is Social Media Marketing Different?
The Old Way The New Way
One Way Interactive
*IndyPenDance.com * Maureen@indypendance.com * 604 Washington St. Conneautville, PA *16406 814*217*9233 (o) 814*587*2758 (f)
Creativity, Art & Persuasion
manipulative - skillful in influencing or controlling others to your own advantage;
"the early manipulative techniques of a three-year-old child"
Trust in Advertising
Word of Mouth
is now and has always
been the strongest way
to build your brand.
Web 2.0 is Word of Mouth
on Digital Steroids.
It is a truism that the greatest internet success stories don't
advertise their products. Their adoption is driven by "viral
marketing"--that is, recommendations propagating directly
from one user to another. You can almost make the case that
if a site or product relies on advertising to get the word out,
it isn't Web 2.0.
True Relational Database
Based on True Relations.
that a little bit of
gossip is healthy.
It's what keeps the
greasing the social
“It’s a social skill,
not a character
flaw,” says Frank
psychology at Knox
Galesburg, Ill. “It’s
only when you
don’t do it well that
you get into
The Digital Water Cooler
SEO Search engine optimization, the use of various techniques to improve a web
site's ranking in the search engines and thus attract more visitors
Backyard bar-b-que with friends and neighbors
Now! Right now, personal and professional
Fastest growing social networking site on the web
Annual Company Party Black Tie Required
Good for job searches
Takes itself seriously